Jan Edman Email & Phone Number

Waukesha, Wi, Us

MRA, your employers association, helps member companies maximize the performance of their employees and organizations through talent, tools, and training. Founded in 1901, MRA is a not‐for‐profit employers association that today serves more than 4,000 employers covering close to a half million employees throughout the world. Our members range in size from small entrepreneurs to Fortune 50 companies and reflect the diversity of industries in Illinois, Iowa, Minnesota, and Wisconsin. To learn more about MRA’s professional HR and business provide expertise, visit http://tinyurl.com/MRA onLinkedIn.

GoGirl is a new convenience product for active women which was launched in 2009. I was charged with securing relationships for wholesale product distribution through US and international retailers and distributors. -Developed sales strategy and expanded sales from online only to over 2,500 retail locations-Initiated marketing strategy and activities to support U.S. and international wholesale market -Identified and pursued prospects, including cold calling and representing company at trade shows-Delivered a 40% sales increase by leading the development of a new distributor sales model-Responsible for forecasting, sales reporting and ongoing development of CRM system to build database and manage sales activities -Improved margins by 20% through collaboration with marketing team on pricing and client communication process-Expanded test market within Walmart store by over 500% (from 450 to 2,500) nationwide working in partnership with a major U.S. distributor

Eden Prairie, Mn, Us

Lifetouch is a photography company providing professional portraits to 20,000 schools nationwide. I was part of the Publishing Division and provided leadership to sales professionals throughout the United States. When the company acquired Jostens, I directed and managed the integration of yearbook accounts. -Established goals and provided coaching to a sales team in over 180 territories-Created incentive, recognition and training programs-Integrated and retained over 90% of yearbook accounts included in the Jostens acquisition-Increased color yearbook sales by 24% through new pricing-Grew web-based yearbook sales by 21% by working with marketing to develop new program

Juntunen Media Group was an audio-visual production company (purchased by Hoffman Communications, January 2006). I was recruited to join the company to facilitate the transition to a strategic sales process. -Led company transition to new solution based sales process by defining product positioning and marketing strategy-Generated incremental revenue by developing credibility and trust in new client relationships

Grand Excursion was a one-time regional celebration showcasing the mighty Mississippi River. The week-long event featured the largest riverboat and steamboat flotilla since 1854 traveling upriver from the Quad Cities to St. Paul. I cultivated relationships to develop and deliver corporate sponsorships and strategic media relationships. -Partners generated 2,000 informational articles reaching 74 million readers, and 500 TV and radio stories reaching an audience of 37 million -Supervised and supported celebrations in four states with one million attendees and 40,000 tickets sold

St. Paul, Mn, Us

Hubbard Broadcasting launched Hubbard Media Group and U.S. Satellite Broadcasting (USSB), which merged with DIRECTV in 1999. Vice President, Marketing, Hubbard Media Group 1999-2002I was a founding member of the Hubbard Media Group executive development team which was formed after the sale of USSB to DirecTV. Our group was charged with building an innovative, new national multi-media consumer entertainment business. We created and validated the MOVIEWATCH concept, which ultimately resulted in the launch of REELZ Channel in 2006. -Defined methodology for market research and consultation with key media industry executives -Presented and sold marketing concept to investors-Developed brand identity and targeted marketing campaign introducing brand to cable and satellite operators Vice President, Marketing, U.S. SATELLITE BROADCASTING (DIRECTV), 1997-1999 USSB (now DirecTV) provided the subscription based premium television programming for the new DirecTV Satellite System. My marketing responsibilities included advertising, promotion and direct marketing. A key part of my role was engaging in partnership with HBO and Showtime to develop subscriber marketing initiatives. USSB went public in 1996, and sold to DIRECTV in 1999. Throughout the lengthy sales process, I led the team to successfully meet the challenge of maintaining consistent business operations and results.-Responsible for advertising, promotion and direct marketing of subscription television programming for the newly created DIRECTV Satellite System.-Generated over $550M in annual subscription revenue through customer acquisition, retention and recapture -Converted 58% of DIRECTV owners to USSB programming by creating packaging strategies with programming partners, HBO and Showtime

Minnetonka, Minnesota, Us

Carlson Companies was previously a group of integrated companies providing restaurant, hotel, travel, and marketing services directly to consumers and organizations. Carlson Marketing Group (CMG) is now Aimia, and Gage Marketing Group is a separate entity. I was a member of the newly launched CMG Loyalty Marketing division. As the account leader, I served as the primary client contact, identified new opportunities and led a multi-functional team to create and deliver marketing solutions. Management Supervisor, Gage Marketing Group, 1996-1997-Grew the newly launched Musicland Replay Program to 700,000 members by developing tracking and reporting process to create market segmentation strategy Senior Account Supervisor, Carlson Marketing Group, 1988-1996-Increased annual sales of marketing programs to Holiday Inn from $8 million to $26M by developing client relationship and leading cross-functional internal team -Generated $6M in sales within two years by leading the initial launch and implementation of VISA quarterly rewards loyalty program