Ed Mckenna Email & Phone Number

Miami, Florida, US

Managed transition from partnership to sole ownership of a high-end interior design business. Grew revenues over 110% in two years, while increasing the bottom line over 200%. Laid foundational platform for social media, website, and all Google applications to drive lead generation and brand awareness efforts. Responsible for administration of back-office.

Consulting engagements with small to mid-sized companies focusing on marketing plan development/optimization, strategic roadmaps for growth, direct-to-consumer storefront implementations, marketing automation solutions, CRM, and analytics dashboard development. Recent client industry focus includes: retail, design, real estate, and premium cigars.

Gentofte, Capital Region, DK

Developed the commercial strategies for the business including portfolio, brand and trade strategies. In addition, led cross functional teams to drive improvements on raw material utilization, reduce complexity within the supply chain, and react to sudden government regulatory oversight from the FDA.Accomplishments included:- 21% growth on brands under.

Gentofte, Capital Region, DK

Senior Brand Manager over all Honduran and Nicaraguan cigar brands including CAO, Punch, and Hoyo de Monterrey, among others. Responsible for all marketing related functions (advertising, consumer promotions, social media, new product development, experiential, etc.), two direct reports, and the P+L for each brand in the portfolio. Responsible for the.

Richmond, Virginia, US

Brand Manager for Punch Cigars and assisting on other Honduran brands within the portfolio. Accomplishments included:- Developed the marketing plan for two of the top five brands in the company, including advertising (digital and print), consumer promotions, trade marketing, experiential events, and new product development. - Launched two new products.

Richmond, Virginia, US

SABM on the Villazon Brands - Punch, Excalibur, Hoyo de Monterrey, and Sancho Panza. Launched multiple integrated promotional programs to support key brands resulting in 15% brand growth.

Pembroke, BM

Assistant Brand Manager on Tequila Cazadores, the #1 selling premium 100% agave tequila in the world, including all experiential and promotional elements, as well as budget management responsibility.

Charlottesville, VA, US

Louisville, KY, US

Summer internship supporting the brand management functions for the Southern Comfort brand throughout the world.

Stamford, CT, US

Developed the functional requirements for the launch of the Capital One “MilesOne” loyalty program. Managed a startup loyalty program for Cendant Hotels that ultimately became the world’s largest hotel loyalty program at the time, Trip Rewards. Delivered over 100 projects in two years on time and on-budget. Grew the program from 2.5MM to 5MM members.

Worked as a key liaison between a client and General Motors to define requirements for the transition of their credit card loyalty program.

Developed analyses supporting major technology acquisitions and supported Y2K compliance initiatives throughout the world for multiple Fortune 500 companies and government entities.

Master Of Business Administration - Mba

Bsba, Business Administration

Education record