Edward Mcloughlin work email
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Marketing executive with 20+ years of global media strategy & operations, business development, digital transformation, and team leadership experience at the foremost media, digital, and full-service advertising agencies in addition to brand marketers.My professional experiences lie in enabling both long-range strategic media capabilities and executing business-line media & digital marketing plans to maximize revenue for the companies that I work for. With a career history steeped in the marriage of media strategy, technology implementation and leadership, I am immersed in the trends shaping the industry—in particular, the greater utilization of client first party data and the application to audience demand generation and brand building. As such, I have served in influential, respected leadership positions that leverage digital and other innovative tactics for driving media strategy, while maintaining a strong strategic focus on the customer and on business objectives. Colleagues describe me as a progressive, driven, down-to-earth, analytical, and a decisive leader who can be relied on to offer superior solutions that deliver profitable results on time and under budget.I am interested in contacting former colleagues and managers, as well as other professionals in my field. Feel free to contact me through this profile if you wish to connect.
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Founder And CooRibeyeNew York, Ny, Us
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Founder & CooRibeye Apr 2023 - PresentNew York, United StatesRibeye was launched with the goal of simplifying programmatic advertising for small and mid-sized advertisers, reducing complexity while maximizing results.
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PrincipalPerseid Media Inc Apr 2019 - PresentGreater New York City AreaAdvising brands, agencies and ad technology solutions providers on a range of topics from traditional & digital media strategy and channel planning, media investment, social media, and digital transformation
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InvestorProspect Farms Aug 2020 - PresentProspect, Maine, United States -
Managing PartnerMadhive Feb 2020 - Feb 2023New York City Metropolitan AreaBuilt for the Big Stream: MadHive is the first and only end-to-end solution purpose-built for OTT advertising. Our full-stack solution includes modern cryptographic techniques to detect and disrupt fraud in the video supply chain.Responsible for business development and media strategy to help our new agency, brand and publisher partners simplify their programmatic video marketing campaigns.www.madhive.com -
Executive DirectorHearts & Science Dec 2016 - Mar 2019New YorkReporting to the US President, senior most client leader responsible for all aspects of client business from account P&L, revenue growth, staffing, client relationships, and overall business performance. Served as a trusted advisor to clients such as AT&T and P&G on topics ranging from changing consumer media behaviors, to the rise of disruptive technologies, industry-wide challenges around brand safety, and inefficiency in the overall digital media ecosystem.Spearheaded the AT&T's $1B+ reported media investment, with 9 direct reports responsible for strategy, investment, ad operations, sports & content marketing, programmatic and biddable teams at the Senior Director level, and responsible for another 200+ FTEs located in 3 offices, 4 business lines.Led P&G client facing team of 36 FTEs, 6 direct reports at the Senior Director level responsible for strategy, investment, content, digital and research. Accountable for three categories representing over $600M in reported media billings. -
Global Head Of Media & Digital MarketingHp Nov 2015 - Nov 2016Greater New York City AreaPromoted to lead Global Media & Digital Marketing, responsible for managing digital transformation and elevating core marketing team and agency capabilities around media, performance marketing, data & analytics, programmatic, search, and social. Directed 50+ subject matter experts throughout 20+ global locations (NA, LATAM, EMEA, APAC), managing $300M+ media investment in 52 countries, including department level P&L, agency management, staffing, financial governance, and overall campaign quality control. -
Senior Director, Strategy & Planning, Global Media & Digital MarketingHp Jul 2013 - Oct 2015Greater New York City AreaRecruited into HP to lead global media strategy for the printer and personal computer businesses for both commercial and consumer focused campaigns which included prioritization of market support, agency briefing, audience insights, strategic market alignment, and performance analysis.
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Svp, Group Client DirectorStarcom Mediavest Group Dec 2009 - Jul 2013Greater New York City AreaReporting to EVP, Communications Planning, led NY planning and account leadership team for four of P&G’s categories; Beauty, Home Care, Personal Health, & Oral Care with $800M in reported billings. Responsible for staffing, talent development and expenses for 50+ communication planners, consumer research experts, and digital strategists. Additionally, led digital investment strategy for Microsoft Corporation at the launch of Windows 8 and Surface products. -
Managing DirectorMindshare Apr 2004 - Dec 2009Greater New York City AreaLed the Sprint Nextel account, including account level P&L, forecasting, contracts, staffing, and client development, while managing 3 service lines, 77 FTEs, and $1B in reported media billings.Consolidated online and emerging media responsibilities at MindShare INTERACTION through the Sprint Nextel merger; quadrupled digital revenue in 3 ½ years through strong client relationships at VP and CMO levels. Generated new business by utilizing multiple data sources (proprietary research, econometric modelling, social media monitoring, etc.) to develop insights that impacted clients. -
Director, Interactive MediaId Media 2001 - 2004Built a 6-person digital team to manage new business, staffing, and professional development while increasing digital billings 15X in 3 years from clients like Audi, GHI, HSBC, J&J, Cuervo, Maybelline, and Nikon. -
Associate Media DirectorOrganic, Inc 1999 - 2001Led a 9-person media strategy department in operations, administration, training, and media deliverables quality for high-profile clients, such as Chase, Compaq, Avis, and Lego.
Edward Mcloughlin Education Details
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International Affairs
Frequently Asked Questions about Edward Mcloughlin
What company does Edward Mcloughlin work for?
Edward Mcloughlin works for Ribeye
What is Edward Mcloughlin's role at the current company?
Edward Mcloughlin's current role is Founder and COO.
What is Edward Mcloughlin's email address?
Edward Mcloughlin's email address is ed****@****ive.com
What is Edward Mcloughlin's direct phone number?
Edward Mcloughlin's direct phone number is (917) 558*****
What schools did Edward Mcloughlin attend?
Edward Mcloughlin attended Lafayette College.
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Edward Mcloughlin
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