• Manages all Marketing and Communications aspects of the Trade Compliance (Govt.) centric side of the business.• Provides key go-to-market strategy and activities to improve brand awareness, thought leadership and influencer positioning, e.g. managing podcast, talking points, social media content management, and product newsletter updates.• Manages all international governing bodies and trade associations’ partnership programs and collaborative business efforts, e.g., World Customs… Show more • Manages all Marketing and Communications aspects of the Trade Compliance (Govt.) centric side of the business.• Provides key go-to-market strategy and activities to improve brand awareness, thought leadership and influencer positioning, e.g. managing podcast, talking points, social media content management, and product newsletter updates.• Manages all international governing bodies and trade associations’ partnership programs and collaborative business efforts, e.g., World Customs Organization (WCO) Tech Conference, manage key speakers and talking points; collaboration with International Association of Ports & Harbors (IAPH) World Ports Conference; collaboration with Enterprise Singapore (ESG & Ministry of Trade & Industry (MTI) on key market expansion programs. • Identifies key industry leader and partnership program to develop technical whitepapers for all new key products.• Manages all internal communications and stakeholder management for all Corporate Website, Intranet, Town Halls and CEO Talking Point. Show less

• Provides overall strategic planning for all new business opportunities and development of growth strategies & plans.• Identifying new business revenue model & growth through partnership programs and collaborative business efforts.• Provides strategic marketing planning for the overall group towards brand building & brand equity development.• Provides strategic counsel for all conceptualization, planning & management of business, including new account pitches & business… Show more • Provides overall strategic planning for all new business opportunities and development of growth strategies & plans.• Identifying new business revenue model & growth through partnership programs and collaborative business efforts.• Provides strategic marketing planning for the overall group towards brand building & brand equity development.• Provides strategic counsel for all conceptualization, planning & management of business, including new account pitches & business tenders.• Developed a database of over 3,000 new business leads. Show less

• Business development lead & key producer, providing strategic counsel for all conceptualization, planning & management of business, including all new account pitches & business tenders.• Ensures overall growth and business profitability of the business unit. • Grew the business over SGD500k and recovered debt worth over SGD400k.

• Business development lead & key account management lead in RedWorks (HK & Macau), on the Sands China Ltd. account• Provides strategic 360o counsel for all brand & marketing communications campaigns on Sands China Ltd.• Ensures revenue growth & profitability of the business unit.• Grew the Sands China Ltd. business to over USD3 million per annum. Retained the Casino Marketing & Entertainment business after a 2012 pitch. Awarded the Holiday Inn, Sheraton and Conrad International… Show more • Business development lead & key account management lead in RedWorks (HK & Macau), on the Sands China Ltd. account• Provides strategic 360o counsel for all brand & marketing communications campaigns on Sands China Ltd.• Ensures revenue growth & profitability of the business unit.• Grew the Sands China Ltd. business to over USD3 million per annum. Retained the Casino Marketing & Entertainment business after a 2012 pitch. Awarded the Holiday Inn, Sheraton and Conrad International, Cotai Macau businesses through a successful pitch in 2012 worth over USD1 million. Show less

• Business development lead & account management lead in RedWorks on the Resorts World Singapore account.• Ensures overall staff development, business & revenue growth of the business unit. • Awarded the entire Resorts World Singapore business after a successful pitch in 2010 worth SGD5 million per annum.

• Business development lead & account management lead for the Advertising dept.• Provides strategic 360 directions for all new account pitches & new business tenders.• Ensures overall business profitability & revenue growth for the Advertising dept.• Increased billings from SGD9 million in 2008 and SGD12 million in 2009 through winning pitches such as Workforce Development Agency S’pore, Fuji Film, Raymond Weil regional business and other key accounts.

1. Head of the Brand Communications, Marketing & Sales Department.2. Achieved the 500,000 visitor mark within the first 6 months and achieved 1 million visitor mark within the first year. 3. Successfully launched “Dive with Sharks” programme with the support & collaboration of TV3 & the Mayor of KL. 4. Obtained the Malaysian Book of Record certification by organising the 1st “Underwater Live TV & Radio Broadcast”.