Edmond C. Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Oversaw demand generation and development of all marketing channels for Quebec and Nova Scotia, including strategies for 15,000+ apartment units across 123 properties• Channels: Digital (Facebook, Google, Internet Listing Services, DuProprio, Kijiji, Rentsync, etc.) and digital content creation; social media and influencer marketing; experiential marketing and event planning; email marketing; community and local business partnerships; online media and blogs; radio, newspaper and direct mail• Developed and refined brand guidelines for multiple new properties based on market research and target audience definition; promoted creative and brand execution excellence• Implemented comprehensive marketing strategies in line with corporate and branding objectives• Spearheaded marketing efforts for the new premium market and developed an innovative marketing playbook• Managed product pages and marketing of promotions on www.capreit.ca and individual microsite for new premium/luxury apartment buildings• Analyzed market trends, competition, metrics and data insights to make strategic results-based decisions• Drove adoption of innovative digital platforms to improve efficiency and effectiveness• Project management, budget management, conversion rate optimization and external agency management

Montreal, Canada Area

• Business development - through networking and social media• Meet with clients to understand their needs and wants• Submit proposals, negotiate and prepare contracts with clients• Prepare quotes and invoices• Hire employees and mentor them on shooting, lighting and editing techniques• Plan and implement branding for the company• Fulfill clients' orders in a timely manner and provide top-of-class customer service• Analyze company financial statements, implement pricing and branding strategies to increase profits

Ottawa, Ontario, Canada

• Developed and implemented communications strategies, initiatives, products and services including ministerial bulletins, chairperson messages, website updates, large-scale emails to internal and external stakeholders, news releases and newsletters, backgrounders, agendas, invitations to events and social media posts• Established shared initiatives, joint projects, partnership and sponsorship arrangements with internal/external partners• Planned and provided logistical support for conferences, ministerial events and media events• Researched trends and emerging issues, monitored media coverage and wrote media summaries for executives• Ensured compliance by departmental staff, contractors and external partners to governmental and departmental communications standards of procedure and guidelines

Montreal, Quebec, Canada

Developed a digital marketing strategy to re-engage with past clientele, build social proof through online reviews, and expand to new target audiences in the Greater Montreal Area through social media, email digital and digital advertisements• Increased ranking to Top 10 of Montreal real estate agents on rate-my-agent.com in less than 3 months (out of 188)• Facebook: Increased average monthly reach to over 60,000 and average monthly engagement by over 20,000• Executed real estate photography and videography for new listings• Compiled and segmented customer information for effective and efficient targeting of marketing campaigns• Managed media schedules and executed graphic design/copywriting for email marketing, advertising and social media• Provided analysis and reporting of marketing programs to measure effectiveness and improve future campaigns• Managed online reputation of the brand by responding to comments on social media

Montreal, Quebec, Canada

Developed annual marketing communications plans and campaign calendars to promote existing and new products and partnerships. Executed and managed product communications programs and multi-media campaigns through print, online, social media, email and out-of-home, maintaining brand identity and guidelines. Wrote briefs for agencies and internal teams detailing context, objectives and strategic recommendations. • Substantially increased visits on the ancillary products landing page (www.aircanada.com/traveloptions) by leading webpage redesign and supporting it with an integrated marketing communications campaign • Worked alongside regional teams worldwide to drive the growth and development of international markets• Managed partner expectations and developed strong cross-functional and cooperative working relationships

Montreal, Quebec, Canada

1. Project and Process Improvement – Airport Operations (4-month period)Pinpointed work processes where customer service was suboptimal, collecting primary data from subject matter experts, observing passenger flow through the airport and analyzing flight records.• Proposed 18 recommendations for wheelchair process improvement, of which 44% were implemented • Significantly improved passenger flow and quality of customer service in collaboration with Montreal airport2. Community Partnerships and Sponsorships (4-month period)Evaluated 150+ sponsorship requests, negotiated the partnership and benefits of sponsorship.• Activated 54 of these requests and created advertisements for corporate visibility at these activations• Produced and distributed post-activation communications, and assessed visibility and quality of activation3. Marketing (4-month period)• Please see "Products Campaign Manager, Marketing Communications" position above

Montreal, Quebec, Canada

• Increased annual member registrations by 6.5% by developing and launching an integrated marketing communications strategy that drove awareness amongst all stakeholders through online channels, newsletters, email marketing, and print media• Facilitated the attendance of 550+ industry stakeholders to 14 global workshops for the new ISAGO modelo Spearheaded project involving 10 regional teams (15 people) worldwideo Achieved a 49% survey response rate from workshop attendees • Published an executive report and developed actionable strategies for the new ISAGO model; forecasted to sustain the program and grow revenues considerably in the next 5 years

Melbourne, Victoria, Australia

Headed the largest short-term market expansion seen by regional office, increasing revenues by $28k+ in 6 weeks by identifying the opportunity, building awareness with the target market through social media, and engaging with prospects at events on campus

Montreal, Canada Area

• Executed market research study on the consumer environment• Led digital transformation of e-commerce platforms for B2C/B2B customers• Led creative development process for - Presentations for distributors and retailers - Product packaging design and copywriting - Store displays/POS imaging • Directed studio and on-location photography for products

Ottawa, Canada Area

• Provided quality customer service to Canadian citizens regarding the Census• Relayed production problems and recommendations for improvement to higher management

Ottawa, Canada Area

• Conducted in-field market research on behalf of clients

Bachelor’S Degree, Bachelor Of Commerce (B.Comm.) In Marketing, 3.98

• Member of Beta Gamma Sigma Honour Society (Top 10% Academic Standing) • Member of Golden Key International Honour Society (Top 15%.

Bachelor’S Degree, Study Abroad

Activities and Societies: FastTrack Innovation Program, RMIT Outdoors Club, RMIT Surf ClubCourses taken abroad: • COMM 225.

Bachelor Of Science (B.Sc.) In Biological, Biomedical And Life Science, Physiology

Activities and Societies: McGill Talent Drive, McGill University Photography Society, McGill Homepages, McGill Science Undergraduate.

Associate Of The Royal Conservatory Of Toronto (Arct) Diploma, Piano Performance, First Class Honours (88)

Activities and Societies: Kiwanis Festival, Gloucester Music Club- Top 2% in Canada under the Royal Conservatory of Music for 3.