Edmond C. Email & Phone Number

Montreal, Quebec, Canada

• Oversaw demand generation and development of all marketing channels for Quebec and Nova Scotia, including strategies for 15,000+ apartment units across 123 properties
• Channels: Digital (Facebook, Google, Internet Listing Services, DuProprio, Kijiji, Rentsync, etc.) and digital content creation; social media and influencer marketing; experiential marketing and event planning; email.
• Developed and refined brand guidelines for multiple new properties based on market research and target audience definition; promoted creative and brand execution excellence
• Implemented comprehensive marketing strategies in line with corporate and branding objectives
• Spearheaded marketing efforts for the new premium market and developed an innovative marketing playbook
• Managed product pages and marketing of promotions on www.capreit.ca and individual microsite for new premium/luxury apartment buildings

Montreal, Canada Area

• Business development - through networking and social media
• Meet with clients to understand their needs and wants
• Submit proposals, negotiate and prepare contracts with clients
• Prepare quotes and invoices
• Hire employees and mentor them on shooting, lighting and editing techniques
• Plan and implement branding for the company

Ottawa, Ontario, Canada

• Developed and implemented communications strategies, initiatives, products and services including ministerial bulletins, chairperson messages, website updates, large-scale emails to internal and external stakeholders.
• Established shared initiatives, joint projects, partnership and sponsorship arrangements with internal/external partners
• Planned and provided logistical support for conferences, ministerial events and media events
• Researched trends and emerging issues, monitored media coverage and wrote media summaries for executives
• Ensured compliance by departmental staff, contractors and external partners to governmental and departmental communications standards of procedure and guidelines

Montreal, Quebec, Canada

• Developed a digital marketing strategy to re-engage with past clientele, build social proof through online reviews, and expand to new target audiences in the Greater Montreal Area through social media, email digital.
• Increased ranking to Top 10 of Montreal real estate agents on rate-my-agent.com in less than 3 months (out of 188)
• Facebook: Increased average monthly reach to over 60,000 and average monthly engagement by over 20,000
• Executed real estate photography and videography for new listings
• Compiled and segmented customer information for effective and efficient targeting of marketing campaigns
• Managed media schedules and executed graphic design/copywriting for email marketing, advertising and social media

Montreal, Quebec, Canada

• Developed annual marketing communications plans and campaign calendars to promote existing and new products and partnerships. Executed and managed product communications programs and multi-media campaigns through.
• Substantially increased visits on the ancillary products landing page (www.aircanada.com/traveloptions) by leading webpage redesign and supporting it with an integrated marketing communications campaign
• Worked alongside regional teams worldwide to drive the growth and development of international markets
• Managed partner expectations and developed strong cross-functional and cooperative working relationships

Montreal, Quebec, Canada

• 1. Project and Process Improvement – Airport Operations (4-month period)Pinpointed work processes where customer service was suboptimal, collecting primary data from subject matter experts, observing passenger flow.
• Proposed 18 recommendations for wheelchair process improvement, of which 44% were implemented
• Significantly improved passenger flow and quality of customer service in collaboration with Montreal airport2. Community Partnerships and Sponsorships (4-month period)Evaluated 150+ sponsorship requests, negotiated the.
• Activated 54 of these requests and created advertisements for corporate visibility at these activations
• Produced and distributed post-activation communications, and assessed visibility and quality of activation3. Marketing (4-month period)
• Please see "Products Campaign Manager, Marketing Communications" position above

Montreal, Quebec, Canada

• Increased annual member registrations by 6.5% by developing and launching an integrated marketing communications strategy that drove awareness amongst all stakeholders through online channels, newsletters, email.
• Facilitated the attendance of 550+ industry stakeholders to 14 global workshops for the new ISAGO modelo Spearheaded project involving 10 regional teams (15 people) worldwideo Achieved a 49% survey response rate from.
• Published an executive report and developed actionable strategies for the new ISAGO model; forecasted to sustain the program and grow revenues considerably in the next 5 years

Melbourne, Victoria, Australia

Headed the largest short-term market expansion seen by regional office, increasing revenues by $28k+ in 6 weeks by identifying the opportunity, building awareness with the target market through social media, and engaging with prospects at events on campus

Montreal, Canada Area

• Executed market research study on the consumer environment
• Led digital transformation of e-commerce platforms for B2C/B2B customers
• Led creative development process for - Presentations for distributors and retailers - Product packaging design and copywriting - Store displays/POS imaging
• Directed studio and on-location photography for products

Ottawa, Canada Area

• Provided quality customer service to Canadian citizens regarding the Census
• Relayed production problems and recommendations for improvement to higher management

Ottawa, Canada Area

• Conducted in-field market research on behalf of clients

Bachelor’S Degree, Bachelor Of Commerce (B.Comm.) In Marketing, 3.98

• Member of Beta Gamma Sigma Honour Society (Top 10% Academic Standing) • Member of Golden Key International Honour Society (Top 15%.

Bachelor’S Degree, Study Abroad

Activities and Societies: FastTrack Innovation Program, RMIT Outdoors Club, RMIT Surf ClubCourses taken abroad: • COMM 225.

Bachelor Of Science (B.Sc.) In Biological, Biomedical And Life Science, Physiology

Activities and Societies: McGill Talent Drive, McGill University Photography Society, McGill Homepages, McGill Science Undergraduate.

Associate Of The Royal Conservatory Of Toronto (Arct) Diploma, Piano Performance, First Class Honours (88)

Activities and Societies: Kiwanis Festival, Gloucester Music Club- Top 2% in Canada under the Royal Conservatory of Music for 3.