Driving global expansion for 3 brands & OEM for professional skincare- SkinMTX- BelleWave Switzerland- Specifix Professional

Worked on aggressively growing the ohora brand globally. ohora is the pioneer and at the frontier of semi-cured gel nails. Over 25 million pcs sold since 2019.Directed global business development strategies, expanding market presence in key regions including APAC and Europe. Managed relationships with international distributors, ensuring alignment with company goals.Spearheaded initiatives to increase brand visibility and sales across multiple channels, including e-commerce and retail.Identified and capitalized on new market opportunities, driving significant revenue growth.Led cross-functional teams to execute comprehensive marketing and sales strategies.Analyzed market trends and performance metrics to inform strategic decisions.

Managed distributor relationships across the APAC region, driving consistent sales growth.Increased brand visibility and sales on major e-commerce platforms.Worked directly with retail chains such as Guardian, Watsons, and Sasa to enhance product placement and promotions.Identified new market opportunities, leading to increased market share and revenue.Developed and implemented strategic business development plans.Led cross-functional teams to execute marketing and sales initiatives.

As the overseas sales manager at a rapidly growing and expanding Korean skin care and cosmetics company consisting of 8 different brands, - Brand management- Planning and executing marketing activities for South East Asian and North American Markets (offline and digital)- Analyzing sales figures and monitoring industry trends- Increasing sales, greater brand awareness- Executing new product launches and rollouts- Lead demand generation- Channel partner cultivation- Manage press relations and digital marketing activities