As Digital Manager at Škoda Ireland, I've played a pivotal role in steering digital projects and online marketing communications, driving substantial improvements in the brand's performance. My contributions have been integral to:• Led a digital marketing initiative that resulted in a 400% year-over-year increase in stock car leads for all 27 our Škoda dealers across Ireland.• Elevating Škoda's online brand image and awareness through innovative digital initiatives.• Serving as a key decision-maker in the "Best Innovation in Media or Data Tech" award-winning Sustainable Media Planning project with OMG Momentum and PHD, recognized at the Škoda Auto Marketing Summit 2023.• Leading the Rooftent Summer Campaign, a standout for its cost-effectiveness, and a nominee for "Best Let’s Explore Activation" 2023.• Key driver in the rollout of the Handover Portal project, a nominee for "Best Aftersales Communication Activity" 2023.Responsibilities:• Overseeing budgets, strategies, and execution of brand, product and promotional marketing campaigns across digital channels, collaborating with creative, media and web dev agencies.• Managing brand CRM systems and reporting across multiple databases.• Playing a significant role in digital transformation projects for Volkswagen Group Ireland, including the roll-out of Salesforce Marketing Cloud and new/used car stock platforms.• Ensuring digital compliance, especially in data protection and privacy across online properties.• Directing the management of skoda.ie, dealer sites and digital tools, focusing on comprehensive analytics and insights.• Guiding social media content strategy, analytics, and insights across platforms and coordinating with Irish content creators for enhanced brand visibility.This role has empowered me to merge innovative digital strategies with effective execution, catalyzing impressive business results and establishing new standards in the automotive sector.

Multi-channel Digital Campaign Strategy:• I created and planned integrated multi-channel digital marketing strategies for clients across a broad range of industries including hospitality, recruitment, IT, leisure and entertainment.• I wrote detailed proposals that answer the client's brief including proposed strategy, timelines, budgets, forecasts and media plans.• I performed digital audits that assess the current online activity and performance of clients and provide recommendations on improvements based on their goals and objectives.Tagging Project Management & Implementation:• I lead the tagging set-up projects of newly acquired and existing clients through Google Tag Manager (GTM).• I liaised with the clients' web development team to scope out the best solution to successfully implement and integrate the tags needed for campaigns.• I provided technical assignments to the client's web development team for implementation e.g. data layer variables creation, DOM modifications, etc.• I created, edited and published tags, triggers and variables within GTM to ensure best-in-class set-up.Social & Programmatic Campaign Management:• I managed the implementation and performance measurement of online media campaigns on site (Google Analytics), and across social (Facebook, Instagram, Twitter, LinkedIn) and programmatic (Amobee) platforms.• I regularly measured the ROI of campaigns in line with agreed goals and objectives, and compare them against internal and external benchmarks.• I continuously improved existing campaigns through insight-based optimizations and keeping up to date on new features and trends in digital marketing.• I delivered regular client-specific reports of campaign results, including analysis and evaluation of key performance indicators.

Plan & Execution of Campaign Strategy:• I worked with the Senior Digital Marketing Manager and various business stakeholders to plan and execute B2C and B2B online campaign strategies in the US for all our brands (Yvolution, Neon and Strolly).• I created digital media campaigns in various online channels (Google Search, Google Display, Google Shopping, YouTube, Facebook ads, Email and Amazon Sponsored Ads), which were aligned with business goals.• I coordinated the creation of digital content (e.g. creative assets, websites, blogs).• I maintained a strong online brand voice/message through social media.Analytics and Reporting:• I assisted the Senior Digital Marketing Manager with analytics and measurement of KPIs across all products/brands.• I measured and reported the performance of all digital marketing campaigns to the Senior Digital • Marketing Manager and assessed against KPIs and objectives.ROI and Optimization:• I accurately measured ROI (as agreed with Senior Digital Marketing Manager) and success of digital campaigns through monitoring data.• I actively measured and optimized digital campaigns as they were running; identifying successes and aiming to improve and reduce spend, ensuring continued success.• I improved our brand equity across social media and content channels.E-commerce:• I assisted the E-commerce Manager in managing and enhancing content our products/brands on B2B online retailer sites e.g. Walmart and Amazon.

• I worked with a group of marketing undergraduates to develop a digital marketing report as a marketing analysis project for DIT.• I analyzed Koyu Matcha Tea's digital KPIs, and provided actionable insights and recommendations for landing page optimization and social media management.

• I managed social media marketing for Lucey Fund's Twitter page through Sprout Social (SMMS). During Web Summit 2014, Lucey Fund was measured as the top investment Twitter page in terms of activity/engagement during the 3 days (#17 overall).• I managed Borough Market's blog content through WordPress.• I worked directly with the CEO of Twiznight in a social media campaign held during Web Summit 2014.• I product tested mobile apps and websites before deployment such as MedxNote and DabHand. Some of which were tested through Testflight.

• I managed the social media marketing for their event, "Dance Dialogue" held in Contact Theatre, Manchester.• I coordinated with participants and those involved in the event for smooth running of the program.• I edited videos for promotional purposes through Final Cut Express.