Manage marketing and next generation products for the entire company’s products portfolio. · Overhauled entire marketing plan to maximize exposure within all channels. Reintroduced print and online advertising to increase brand awareness and share.· Redesigned corporate web site to enhance the customer experience and technical content. Manage creation of technical content as part of social media strategy and to drive traffic. · Implemented marketing automation platform to improve lead quality and lead distribution. · Member of New Product Development Steering Committee to set direction for all new standard product developments. Manage all aspects of new product development projects, including competitive market review, pricing, set specifications, and develop product literature.

Ran all aspects of marketing for assigned product lines that accounted for nearly half of total company sales. Improved the speed of developing new sales opportunities by 25%. Optimized the product mix by adjusting the positioning and pricing strategy to regain competitive advantage.

Initiated design projects and led cross-functional implementation team to capture new business within schedule and budget.

Managed sales and marketing needs for international distributors and OEM customers. Reported to V.P. of International Sales and Marketing for Asia and Europe.