Ed Schell Email & Phone Number

Margate City, NJ, US

Delaware, United States

- Led a team in the curation and development of a customer personalization messaging platform for email marketing and communications. Did data analysis to segment customers and send appropriate periodic messages. Platform prevented $10MM annually from going into collections.- Directed implemented of machine learning algorithms to optimize message.

Mount Laurel, New Jersey

Data Scientist/Analyst (April 2019 – Dec 2020)- Supported a machine learning model for TD Auto Finance, optimizing customer contact strategies for collections recovery, saved $5-7MM annually.- Utilized data science and analytics to drive the retail Customer Pathways journey, gaining insights into customer behavior and interaction to enhance engagement..

Greater Philadelphia Area

• Enterprise Architect involved in gathering requirements, selection of, and overseeing implementation of the Electronic Data Interchange (EDI) gateway which has become the key component connecting IBC to both the.
• IBC’s single point of contact providing technical leadership for issues related to CMS’s healthcare reform related electronic data interchanges (EDI).
• Lead architect of web service integration efforts for IBC’s multi-million dollar, 3-year program to migrate business processes to Highmark Blue Cross. Technical lead for business collaboration activities around this.
• Technical guidance for business and development stakeholders for EDI gateway project and new Underwriting system.
• Vendor procurement for two major projects: EDI gateway and cloud-based API management platform.
• Development of IBC's Architecture Repository Framework which coincides with TOGAF principles.

Greater Philadelphia Area

• Championed 15+ small-to-very large solution blueprints for business needs
• Web service reviews and strategy
• Developed web service load testing process
• SOA governance and oversight
• Developed message driven logging framework using WebSphere Message Broker & MQ and using MicroSoft SSRS as a front-end reporting tool.
• Development of architecture artifacts for IBC's project life cycle (PLC)

• Chaired a team of 8 to initiate IBC's SOA framework, policies, governance, and repository
• Established web service review process
• Designed many web services for IBC
• Served as web service mentor and offered web service guidance
• Helped in IBC's web service infrastructure which included use of DataPower
• Added WebSphere Message Broker and Microsoft SSRS as programming skills

• Led development for 4 years in creation of internal member services portal (CRM). Portal had 2000+ users; was most used web application at IBC.
• Developed three API frameworks in Java: 1) reporting; 2) data access; 3) MQ messaging.
• Mentored junior developers
• Led a buy vs build effort for a CRM application for our Government Programs area. Build analysis and cost estimation was for a Java solution. Formed decision to purchase SalesLogix as the CRM solution.
• Technical lead on standing up SalesLogix solution for IBC. Solution saved IBC money from the start. Saleslogix is still in use today at IBC 8 years later.

Mount Laurel, NJ

• Chief architect of a $1.5 million apartment rental portal and business application. Was co-data modeler for the 130+ table data model; managed and planned schedules for 7 programmers; gathered requirements from client.
• Engaged in pre-sales activities for Sengen with potential clients.
• Redesign of insurance company’s web portal; acted as project manager, and client interface; assisted in GUI design.
• Business Analyst & Programmer for Penn University web portal providing students the ability to apply and manage their financial aid offerings online. Application consisted of both a student interface and back-end.

Mount Laurel, NJ

• Designed web site for NFL Films to facilitate the coordination and assignment of radio frequency spectrum at NFL football games. Site simplified game-day management of radio frequency assignments to broadcasters.
• Developed web-site, created and implemented data model, and administrated web server. Technologies used: MicroSoft IIS, Java, HTML, JSP, Struts. DB on Linux.

Greater Philadelphia Area

• Created Java report generation API; API provided framework that internal clients used for generating reports in either HTML or RTF formats; framework was designed to allow extensions that would enable the generation of.
• Developed GUI application for Windows using C++ that allowed users to initiate, monitor, and resubmit jobs with errors in a benefits tracking system. Goal was to facilitate the acquisition of clean data in the database.

Moorestown, NJ

• Embedded systems developer for a couple of client's for Formation.
• Hardware troubleshooting uncovered a very elusive problem with one of Formation’s circuit boards. Timing of certain signal was off by nanoseconds; finding the root cause allowed us to correct the firmware and saved us.

Certificate Of Applied Statistics, Applied Statistics, A

Ms, Computer Engineering, 4.0

Activities and Societies: IEEE / Local chapter of Association of Computing Machinery (Served as President & Editor one year)Masters Degree.

Bachelor Of Science (B.S.), Computer Engineering

Activities and Societies: Lambda Chi Alpha / Association for Computing MachineryComputer Science

Education record

Activities and Societies: Track