Applying my skills and experience to help manufacturers and medical providers reach their goals in the business of sleep medicine.

• Elevated Philip’s sleep diagnostic portfolio (HW & SW) to market leading position applying entrepreneurial sensibilities and clear understanding of sleep labs and physicians. Sleep labs in the U.S. rate Philips as the leader in sleep diagnostic equipment (47% vs. nearest competitor at 18%).• Led development and launch of AI-powered SaaS analysis automation (Somnolyzer) integration into Philips’ sleep diagnostic platform. Sommolyzer is now the most clinically validated sleep-scoring solution in the world.• Strengthened product claims & differentiation by leading cross-functional engineering, clinical, and regulatory teams through 3 successful 510k submissions. • Recognized the disruptive and strategic potential of a novel technology. Developed and articulated the business strategy to Philips senior leadership & leading to acquisition. Led development team through FDA clearance of prototype. Final product in final stages of FDA clearance.• Guided Alice NightOne reusable home sleep testing device from identifying and articulating customer needs, through development, launch and market maintenance. Over 20,000 Alice NightOne devices have been delivered to customers. Alice NightOne is more utilized than ResMed’s ApneaLink Air.• Launched Alice 6 and supplemented the platform with customer-relevant innovations to establish Alice 6 as the most utilized PSG in the U.S. The Alice 6 solution has continuously held the highest composite rating in MD Buyline’s quarterly user survey since 2017.

●Defined business model including scope of services, differentiation from market, staff requirements, & growth opportunities. Presented business plan and secured investor buy-in required for business launch.●Created marketing message, identified key referral sources, wrote marketing materials,& mapped implementation strategy setting stage for rapid market share growth.●Built core operational structure and recruited key staff to maximize efficiency and customer responsiveness.●Implemented integrated Electronic Medical Record and Practice Management System, eliminating need for paper medical record and enabling remote physician access.

● Identified market opportunity & recruited physician partner. Founded company & realized business concept; cash positive 10 months after opening.● Developed range of sleep medicine services to continually increase market differentiation. Communicated company advantages through direct communication, mailings, and mass media to drive company growth; 15% annual revenue growth since 2003.●Established IT connectivity to distribute workload across locations while maintaining externally seamless public presence.● Engineered company expansion; hired staff and implemented business practices reinforcing core competencies throughout growth. Led successful expansion from 2 beds and 1 location to 12 beds and 3 locations while competing against established sleep labs of major health systems.

In a clinically focused sleep technologist role, I introduced and acclimated patients to CPAP therapy.

•Contracted and directed contributing artists and writers to create quarterly adventure game publication; generated continuous subscription and news stand growth, distributed in 16 countries, highest % female readership in industry.•Promoted publication to game industry; landed multiple advertisers, including contract with industry’s largest manufacturer, filling 67% of available ad space.

•Completed polysomnographic recordings for numerous protocols as primary night-time technologist for sleep research center; contributor credits on 5 published, peer-reviewed papers.•Established rapport with study participants minimizing dropout rates & enhancing study compliance. High compliance boosted reputation of center with research contractors leading to preferential center utilization.

•Motivated reluctant participants, usually with psychiatric or brain-injury conditions, to complete challenging neuropsychological and personality assessments, facilitating accurate diagnosis of mental functioning.