Your products are stellar. But your customer experience doesn’t stand out.And revenue has stalled.Curious….✦ Do you have a customer experience North Star? Maybe.✦ Do employees believe in your brand promise? Probably.✦ Are your CX strategies a little meh? It’s possible.A new CX Initiative? Yes, but…...I know what you’re thinking - we tried all of these things before, and it hasn’t worked. I hear you.Here’s the TRUTH: If you want to build customer advocacy, you have to start with changing your leader’s and employee’s mindset.To evolve CX and boost revenue, companies must EMBRACE human-centered design and strategies. And the right company can guide you.✦✦✦✦✦Here’s how it worked at MERCEDES-BENZ USA:The Challenge: How to raise their standings in the luxury automotive satisfaction index ranking. The complexity was how to engage and transform over 360 independent dealerships and their 25,000+ employees.☀️ The Approach: ☀️ We base-lined the current customer experience and employee engagement level through a research program that I designed and implemented. The insights gathered were used to develop a customer strategy which included a multi-year program with a unique dealer level activation to instill pride in the brand and build stronger relationships with customers.The Results: Mercedes-Benz USA☀️ Became the NO. 1 luxury automotive brand in the satisfaction index rankings☀️ Achieved DOUBLE DIGIT SALES GROWTH FOR THREE CONSECUTIVE YEARS☀️ Increased dealer level EMPLOYEE ENGAGEMENT BY 10% IN 12 MONTHS☀️ ImprintCX ADVISOR Joseph Michelli wrote a NYT BEST SELLER detailing the program "Driven to Delight: Delivering Word-Class Customer Experience the Mercedes-Benz Way"✦✦✦✦✦For over 35 years I’ve been listening between the lines, then dissecting, synthesizing and translating what clients SAY into what clients NEED. As co-founder of ImprintCX, we offer a proven framework, for over 20 years the team has led over 300 CX initiatives, including Mercedes Benz, Biogen, Pizza Hut, IPSY, and Curo Group.Results are organization alignment around CX, engaged employees, differentiated experiences, and increased profitability.Credentials include:-- 35 Years, Consumer Research Insights-- 15 Years Journey Mapping & CX Strategy-- 20 Years ConsultingBut it’s not about me. And it’s not about you. It’s about your CUSTOMERS and your EMPLOYEES. I don’t collect clients. I collect opportunities for BIG impact. If this resonates, let’s talk - Ed@imprintcx.com