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Edna Thiong'O is listed as Managing Director at BTC Group | Market Research Expert | Author of Tea with Mom & Mommas Love | Host at Her Space Podcast | Lecturer of Consumer Behavior at University of Nairobi at BTC Group, based in Kenya, Kenya, Kenya. AeroLeads shows a matched LinkedIn profile for Edna Thiong'O.
Edna Thiong'O previously worked as Founder at Btc Group and Lecturer of Consumer Behaviour at University Of Nairobi. Edna Thiong'O holds Mba, Marketing & Strategy from University Of Nairobi.
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As the visionary Founder and Managing Director of BTC Group, I stand as a beacon of expertise in Market and Social Research, Training, Consultancy in Marketing and Brand Strategy, and Advisory. With over two decades of experience, I have consistently delivered transformative solutions to organizations seeking growth across East and Central Africa. I am passionate about promoting diversity, distributed leadership and collaboration in the research industry, and do so well by serving as the WIRe (Women in Research) events lead for Nairobi and the Kenya Country Chair for G100: Mission Million.Beyond my groundbreaking work at BTC Group, I am a distinguished lecturer in BCom & MSc. Consumer Behavior at the University of Nairobi - School of Business where I empower young professionals to thrive in the dynamic world of marketing and research. Demonstrating my creativity and versatility beyond the corporate realm and into community, I am the author of "Tea with Mom" and "Mommas Love," and the host of "Her Space Podcast". In addition, I am a proud member of the Rotary Club of Nairobi Ridgeways.I strive to exemplify not only professional excellence but also a heartfelt dedication to education, empowerment, and giving back to society.
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Lowerhill Duplex, Suite 34, Lowerhill Road Upperhill, Nairobi, Kenya
BTC Group is a 360 degree agency offering research, strategy development and implementation, business advisory, human resource advisory and management training services.Reach us through talk2us@breakthroughconsulting.co.ke or ednathiongo@breakthroughconsulting.co.ke
Develop loyalty programs and animationsCustomer management through customer profiling and targetingSegmentation strategy Churn management
Nairobi
Managing large scale research projects of both qualitative and quantitative natureClient service Write research proposalsPrepare research tools e.g questionairres and Focus groups guidesProfiling and samplingWriting research reportsPresentations and dissemination of findingsManagement TrainingStrategy workshops facilitation
Manage a large number of insurance brokers working with the organisationTrainingReporting and managing the sales process
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Edna Thiong'O works for BTC Group.
Edna Thiong'O is listed as Managing Director at BTC Group | Market Research Expert | Author of Tea with Mom & Mommas Love | Host at Her Space Podcast | Lecturer of Consumer Behavior at University of Nairobi at BTC Group.
Edna Thiong'O is based in Kenya, Kenya, Kenya while working with BTC Group.
Edna Thiong'O has worked for Btc Group, University Of Nairobi, Telkom Kenya - Orange, Sbo Research Ltd, and Icea Kenya.
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Edna Thiong'O holds Mba, Marketing & Strategy from University Of Nairobi.
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