With over a decade of experience in public relations and communications, Edna Gutierrez is a dedicated professional with a proven track record in the entertainment and hospitality industry. Her expertise lies in crafting compelling narratives and executing strategic communication plans to promote destinations on both national and international scales. Currently holding the Senior Manager of Public Relations position at the San Diego Tourism Authority (SDTA), she oversees programs in the United States, Mexico, the United Kingdom, and Germany. Edna is a bilingual professional fluent in English and Spanish, serving as a spokesperson for both languages and effectively navigating binational relations. She proudly serves on SDTA's Diversity, Equity, and Inclusion board and is a board member of the PRSA San Diego Imperial Counties chapter, serving on the DE&I committee. Before joining SDTA, she served as a Public Relations and Promotions Specialist at HMC Advertising, a Hispanic PR agency, where she successfully raised awareness for top entertainment clients such as Cirque du Soleil, Disney on Ice and Monster Jam, through positive press coverage and creative campaigns. Her journey in the field began at Entravision Communications, where she held roles such as Marketing and Promotions Manager, overseeing promotions and marketing strategies for Univision and Telemundo. Edna earned her BA in Liberal Arts and Sciences Communication with an Emphasis in Advertising and a Minor in Psychology from San Diego State University.
Listed skills include Public Relations, Social Media, Advertising, Marketing Strategy, and 12 others.
