Edna Gutierrez Email & Phone Number

San Diego, California, United States

• Develop and execute traditional and non-traditional global communication strategy and media relations plans, related to promoting San Diego as a leading domestic and international travel destination.• Manage public relations department staff and budget. • Supervise program of work for contracted firms in Mexico, the United Kingdom, Australia, Canada and Germany.• Collaborate with the SDTA branding, advertising, and digital teams to develop and implement strategies and content development for national, Hispanic and key international markets. • Serve as key liaison between SDTA and the official tourism and government agencies in Baja California, Mexico. • Develop and implement ongoing crisis recovery strategies and communications.• Collaborate with and support key local hospitality and political leaders to drive the San Diego brand reputation while advocating on behalf of the leisure and tourism industry. • Launched a Sustainability Committee to tell San Diego’s sustainable story and educate SDTA staff on best green practices.

Greater San Diego Area

• Secure placement for San Diego in leading national and international media outlets.• Build and maintain strong relationships with local, national, and international media and influencer contacts. • Write, translate and edit compelling media materials, including press releases, media alerts, pitches, blogs, articles, content and stories. • Plan and execute press conferences, announcements and media events.• Act as spokesperson for Spanish and English media.

Chula Vista

• Raised awareness of top entertainment clients within key markets by securing positive local and national press coverage.• Served as an English and Spanish spokesperson for Disney On Ice, Cirque du Soleil, Ringling Bros. and Monster Jam. • Wrote, translated and edited press releases, media alerts and media kits.• Secured and scheduled media interviews with national print, TV, radio and online media outlets. • Created, planned and executed creative advertising campaigns resulting in high results to clients. • Managed day-to-day client activities, including research, strategic thinking and the implementation and evaluation of public relations plans with careful attention to budgets, resources and deadlines.• Maintained strong positive relationships with media and non-profit organizations.• Grew agency’s General, Hispanic and Asian media contacts. • Generated weekly and monthly Public Relations reports. • Supervised social media sites.• Coordinated red carpet premiere events for Disney On Ice, Ringling Bros. and Cirque du Soleil in the Los Angeles market.

• Supervised and managed the promotions and marketing strategies of four local TV stations including giveaways, contests, promotional events, client relations, advertising, branding, and viewer relationships. • Directed and managed client, vendor and sponsor events and tradeshows with more than 10,000 attendees. • Provided leadership and strategic direction to event staff.• Managed social media and website campaigns. • Oversaw trade agreements and advertising buys in radio, print and outdoor. • Supervised the execution of advertising projects including proofreading scripts and approving audio and video commercials.