Edna L. Email & Phone Number

Los Angeles, Ca, Us

Pittsburgh, Pennsylvania, United States

Key Responsabilities: - Community Growth & Engagement: Plan and execute promotions, events, competitions, and programs to grow communities and enhance brand engagement and awareness.- Social Media Management: Manage multiple game-related social media channels, including Discord, TikTok, X (Twitter), Facebook, and more, ensuring each platform maintains its unique voice and adheres to brand guidelines.- Content Development: Develop compelling image and video assets to support and enhance social campaigns, ensuring high-quality and engaging content.- Community Representation: Serve as the voice of Schell Games’ online gaming communities (Among Us VR, I Expect You To Die), effectively communicating community concerns, needs, and desires to the broader Games product and marketing teams.- Moderation: Moderate online and offline conversations with the community, fostering a positive, inclusive, and engaging environment.- Team Leadership: Lead and manage teams of volunteer community moderators across multiple time zones on Discord, ensuring effective community support and engagement.- Analytics & Reporting: Utilize Tableau and other platform-specific measurement tools to create detailed reports on campaign success, continuously seeking opportunities for improvement through testing and new initiatives.Tools & Technologies:- Manage and create content for Discord, TikTok, Instagram, Twitter, YouTube- Tableau: Use Tableau for campaign analysis and reporting- Adobe Creative Suite: Use Photoshop, Illustrator, and Premiere Pro for content creation

Los Angeles, California, United States

Game: Courier: Dragons Within- Led a dynamic marketing team, expertly coordinating content creation and enforcing deadlines, resulting in seamless project execution- Developed a comprehensive brand kit and provided creative direction for logos and merchandise, bolstering the brand's identity and enhancing market presence for the game and guiding the marketing roadmap- Conducted effective market research to identify and target key demographics, optimizing marketing strategies to resonate with the intended audience- Created an insightful marketing report analyzing the market and game, leveraging data-driven insights to inform decision-making and drive performance improvements for the game- Created marketing plans to collaborate with content creators on Twitch, TikTok, and Instagram

Greater Boston Area

- Facilitated successful live-streaming of the conference to expand its reach and accessibility- Spearheaded community engagement initiatives, emphasizing interactive activities during the conference, and fostering valuable connections among 5,000 participants- Monitored and analyzed audience insights during the live-streamed conference on Attendify, leveraging analytical data to tailor content, improve viewer experience, and ensure that conference content resonated effectively with the online audience.- Established comprehensive online profiles using Attendify, effectively enhancing the sponsor's digital presence and enabling seamless interaction among attendees and speakers

- Administered the marketing calendar, proactively communicating schedule requests, updates, and cancellations to relevant parties, ensuring seamless coordination and optimal time management- Coordinated marketing meetings, managing logistics, including scheduling, Zoom calls, presentation preparation, agenda distribution, food/beverage arrangements, and technical support coordination- Conducted extensive industry research and compiled insightful reports, providing valuable data-driven insights for informed decision-making processes while strategically implementing best marketing practices tailored to the community's needs

Boston, Massachusetts

Greater Boston Area

Greater Boston Area

Master Of Science - Ms, Marketing

Activities and Societies: Joined MIGA (Marshall Interactive Gaming Association). Participated in USC Games.Focused on marketing.

Bachelor Of Arts - Ba, Writing, Literature, And Publishing

Major: Writing, Literature, and Publishing Minor: Marketing Communications