Engineering, behavioral sciences, neuroscience and marketing. My goal is to provide an increasingly clear and accurate view of the intricate world of decision-making processes. Decisions depict every day of our lives, only through an in-depth knowledge of the physiological and psychological mechanisms underlying the choices and by maintaining an ethical and moral approach is it possible to improve the quality of life of people and organizations.Member of Mensa High IQ Society - The unconscious chooses and the conscious justifies.Keywords: Electronic Engineering Artificial Intelligence (AI) Cognitive sciences Behavioral sciences Behavioral economics Neurosciences Marketing Neuromarketing Communication User experience Logistics Applied psychology Behavioral engineering Emotional intelligence Decision-making processes Nudge Gamification Neuroeconomics