Working as Consumer Value Project Coordinator in ZEGNA HQ Consumer Retail Excellence department, I oversee Client Value Management activities in Greater China Region and I'm responsible on Retail side for strategicprojects, such as:- ZEGNA Global Clienteling app- CRM, marketing automation, event management, and portfolio management platform ecosystem- WeWork & WeChat clienteling app - Artificial Intelligence solution to gather insight from client qualitative information - Lookbook Builder solution

During my tenure at Deloitte, I supported a leading Italian banking group in the implementation of digital strategies aimed at improving the customer experience within the group's digital banking sector. These initiatives were characterized by a high level of innovation, primarily focused on CRM and conversational AI.Key responsibilities included:- Formulating a strategy for the implementation of multi-channel conversational AI solutions, such as chatbots and voicebots.- Executing the strategy by developing a virtual assistant ecosystem to significantly reduce response times to customer needs and improve customer satisfaction- Created an analytics framework to analyze customer needs expressed during interactions with virtual assistants, identifying valuable insights for proactive marketing automation activities to offer products to customers.I have also supported Deloitte Digital's business development and have been responsible for- Account Manager for projects with a total budget of over €4M and support in business unit budget management - RFP & commercial proposal development

During my tenure at Deloitte, I supported the leading Italian banking group in crafting digital strategies aimed at enhancing customer experience within the group's digital banking sector. These initiatives were characterized by high levels of innovation, primarily focusing on CRM and conversational AI.Key responsibilities included:Formulating a strategy for implementing multichannel conversational AI solutions, such as chatbots and voicebots.Executing the strategy through the development of a virtual assistant ecosystem to significantly reduce response times to customer needs and improve customer satisfactionCreating an analytics framework to analyze customer needs expressed during interactions with virtual assistants, identifying valuable insights for proactive marketing automation activity to offer products to clients.