Edoardo Cassina

Edoardo Cassina Email and Phone Number

Presidente del Comitato Scientifico @ ACE - Associazione Creator Economy
Italy
Edoardo Cassina's Location
Rome, Latium, Italy, Italy
About Edoardo Cassina

Edoardo Cassina has held multiple leadership positions in international marketing and sales. He is currently leading Enel Group's digital commercial channels and marketing globally.In his past role, as CMO of Enel X Financial Services he brought to market innovative and accessible payment solutions globally, from Italy's HQ to the Americas and Europe.Edoardo has covered leading digital marketing and sales positions for more than ten years: Yahoo, where he was appointed Head of Social Media to Talenthouse (a community of 14m creatives) as CEO of Zooppa and finally Head of Digital Consumer at HMD Global, the home of Nokia phones, where he ideated and deployed the company-wide consumer engagement strategy and relaunched the presence for Nokia mobile across more than 80 countries and 60 social accounts, growing its following from a few thousand to over 10 million, and making Nokia the most mentioned brand on social at Mobile World Congress during the period.

Edoardo Cassina's Current Company Details
ACE - Associazione Creator Economy

Ace - Associazione Creator Economy

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Presidente del Comitato Scientifico
Italy
Employees:
22
Edoardo Cassina Work Experience Details
  • Ace - Associazione Creator Economy
    Presidente Del Comitato Scientifico
    Ace - Associazione Creator Economy
    Italy
  • Enel Group
    Global Head Digital Communications
    Enel Group
    Rome, It
  • Enel Group
    Head Of Digital Marketing And Sales
    Enel Group Feb 2024 - Present
    Rome, Italy, It
    As Digital lead for ENEL I direct the development and execution of digital marketing and sales strategies to drive global digital experiences, customer acquisition, and revenue growth.
  • Enel Group
    Head Of Digital Accelerator, Italy
    Enel Group Jan 2023 - Mar 2024
    Rome, Italy, It
    Leading Enel's digital channels in the Italian market: marketing, sales and products
  • Enel Group
    Head Of Marketing And Sales | Financial Services | Enel X Pay
    Enel Group Apr 2021 - Jan 2023
    Rome, Italy, It
  • Buddyfit
    Brand And Partnerships Advisor
    Buddyfit Sep 2020 - Present
    Italy, Italy, It
  • Talenthouse
    Strategy Officer Zooppa, Talenthouse, Ello.Co
    Talenthouse Jan 2020 - Apr 2021
    London, England, Gb
    Talenthouse works with the world's largest creative community of over 14.7 million members in 195 countries to produce and license the highest quality digital marketing and entertainment content for many of the world’s largest companies.
  • Talenthouse
    Managing Director - Zooppa
    Talenthouse Apr 2019 - Apr 2021
    London, England, Gb
    We are the leading creative platform for the production of social and mobile first content. Born in 2007, Zooppa now works with more than 1200 professional creators every year. Currently, we have offices in New York, London, Milan, and Venice. We are recognized among the top 100 Brilliant Companies by Entrepreneur Magazine.Zeta by ZOOPPA is the creative agency born from over 12 years of experience in branded content and community engagement activities.Our team has a deep understanding of new media channels and what means a "social-first" approach. We focus on developing content strategies and campaigns to build meaningful interactions on each platform.Is YOUR social content really "social"? Test us!
  • Hmd Global
    Head Of Nokia Global Digital Consumer And B2B Engagement
    Hmd Global Aug 2017 - Apr 2019
    Espoo, Southern Finland, Fi
    Deployed the company wide consumer engagement strategy and launched our presence in 60+ markets.Activities my team was responsible for: paid campaigns, Consumers Activations, Crisis management, Operations, KPIs and targets, reporting and insights (also providing insights to the product marketing team), influencers engagement, Social care, Product toolkits, Community management, Live events Our team recently grew an engaged Nokia community from 0 to 10+m, in 18 months.
  • Bards Collective
    Founder, Chairman
    Bards Collective Sep 2014 - Aug 2017
    London, Gb
    BARDS Collective is a London-based digital storytelling agency specializing in social media strategy, branding, content creation and video production. As a full-stack brand accelerator, we work hand-in-hand with everyone from corporate players to early-stage startups to give voice to the right message while generating the greatest ROI to back it up. We believe every brand has a story that no one else can tell. We find it, catalyze it, and unleash it to the world.
  • Yahoo
    Head Of Social Media Marketing
    Yahoo Oct 2013 - Sep 2014
    Sunnyvale, Ca, Us
    Responsible for international products marketing and editorial budget and strategy • Managed partnerships and social activations for EMEA, Canada, LATAM and INSEA• Built and managed international social media teams• Conceived brand/editorial/PR/customer care strategy
  • Nokia
    Global Content Manager - Social Media
    Nokia Sep 2012 - Sep 2013
    Espoo, Southern Finland, Fi
    Responsible for creating and co-ordinating Nokia social content across local markets and helping local teams to build up a stronger social identity• Coordinated social teams, product launches and social activations across 63 markets• Managed digital advocacy activities• Created and presented Nokia’s social media strategy
  • Nokia
    Digital / Social Marketing Manager Uk & Ireland
    Nokia Aug 2011 - Sep 2012
    Espoo, Southern Finland, Fi
    Responsible of Nokia social media channels ( FB, TW, G+, YT, Pinterest, Tumblr) in UK & Ireland.Furthermore my responsibilities included:• Supporting product launches• Managing media budget• Managing digital advocacy programs• Piloting new social platforms • Managing content creation
  • Nokia
    Global Graduate
    Nokia Aug 2011 - Jul 2012
    Espoo, Southern Finland, Fi
    I joined Nokia as one of their 25 global graduates, during this period I attended training sessions in China, Finland and UK
  • Headlink Partners
    Consultant
    Headlink Partners Jul 2010 - Jul 2011
    Paris, Île-De-France, Fr
    • Improved digital hiring strategy of a global cosmetics and beauty company• Benchmarked online/offline strategy of mass retailers of a global food company• Improved supply processes efficiency ; benchmarked and edited functional specifications on supply planning software solutions for a top French distribution company• Diagnosed Basel II credit risk rules and processes for a top French bank
  • Bnp Paribas
    Projects Executive For E-Communication Mcq
    Bnp Paribas Sep 2009 - Jun 2010
    Paris, Fr
    • Participated in a project to expand and establish BNP Paribas websites in 40 countries • Managed web campaigns
  • Ppr
    Consultant
    Ppr Feb 2009 - Jun 2009
    Paris, Fr
    • Managed a marketing/merchandising project for FNAC called « 100% Client »
  • Fiat Spa
    Marketing Innovation & New Media Executive At Fiat Group Hq
    Fiat Spa Mar 2008 - Sep 2008
    London, England, Gb
    • Directed and supervised various web based projects for the group’s marketing and internal communication departments
  • Fiat Auto
    Internet & New Media Intern (Marketing Dep.) Fiat Auto Uk
    Fiat Auto Sep 2006 - Mar 2007
    London, England, Gb
    • Helped develop a new online strategy for the Fiat Group UK websites • Coordinated marketing campaigns with the agencies.
  • Savoiepan S.A. France
    Sales Office Assistant
    Savoiepan S.A. France Sep 2005 - Mar 2006
    www.savoiepan.com• Processed sales documents and stock records.• Coordinated delivery schedules.• Helped improve customer relations

Edoardo Cassina Skills

Digital Marketing Social Media Marketing Marketing Strategy Social Media New Media Strategy Marketing Business Strategy Management Consulting French New Media Strategy Sem Digital Strategy Content Strategy English Digital Media Marketing Management Management Media Buying Marketing Communications Facebook Content Management Market Research Online Advertising Business Planning Internal Communications

Edoardo Cassina Education Details

  • Escp Business School
    Escp Business School
    Management
  • Sapienza Università Di Roma
    Sapienza Università Di Roma
    Product And Service Design
  • Politecnico Di Torino
    Politecnico Di Torino
    Management
  • Pôle Universitaire Léonard De Vinci
    Pôle Universitaire Léonard De Vinci
    Management

Frequently Asked Questions about Edoardo Cassina

What company does Edoardo Cassina work for?

Edoardo Cassina works for Ace - Associazione Creator Economy

What is Edoardo Cassina's role at the current company?

Edoardo Cassina's current role is Presidente del Comitato Scientifico.

What is Edoardo Cassina's email address?

Edoardo Cassina's email address is e.****@****hoo.com

What is Edoardo Cassina's direct phone number?

Edoardo Cassina's direct phone number is +3933352*****

What schools did Edoardo Cassina attend?

Edoardo Cassina attended Escp Business School, Sapienza Università Di Roma, Politecnico Di Torino, Pôle Universitaire Léonard De Vinci.

What are some of Edoardo Cassina's interests?

Edoardo Cassina has interest in Upworthy, Red Bull, Yahoo, Escp Europe, Children, Unreasonable Institute, Human Rights, Blackberry, Serato, Volcom.

What skills is Edoardo Cassina known for?

Edoardo Cassina has skills like Digital Marketing, Social Media Marketing, Marketing Strategy, Social Media, New Media, Strategy, Marketing, Business Strategy, Management Consulting, French, New Media Strategy, Sem.

Who are Edoardo Cassina's colleagues?

Edoardo Cassina's colleagues are Giovanni Calgaro, Giulia Martino, Flavio Genzano.

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