As the Lead for the Coaching Center of Excellence, my mission is to create a sustainable infrastructure to make coaching the conversational language and the fabric of culture at ZS. The goal is to democratize, digitize, and disrupt coaching.To that end, our team is responsible for designing, maintaining and delivering an engaging and interactive curriculum to help Consultants and Executives build and train their coaching skills on a regular basis.In the digital space, we aspire to constantly improve the experience of coaches and coachees by optimizing matching, improving data capture, measuring impact of coaching engagements, and integrating different sources of data to inform decisions. We partner with both internal teams and external vendors to design and develop the tools that enable the digitization of coaching.We launch, curate, and promote campaigns and programs to create awareness around coaching, share the value of coaching, and generate powerful conversations around the benefits of coaching.We offer on demand performance coaching for Analysts, mid-level and senior Managers, and Executives; we facilitate learning programs, group coaching and team coaching programs. We partner with business teams and HR teams on special projects to better integrate coaching into the day-to-day experience of ZS.

My role as Professional Development Coach is to offer performance coaching, career planning, and developmental counseling for the cohort of analysts in the Los Angeles, San Diego, and Seattle offices.I am responsible for implementing and refining the coaching program across all levels for my offices, and working with ZS leadership team to ensure strong participant engagement while meeting business goals.The coaching program is designed to offer career guidance to analysts at the time when they most need it, as they begin their career, ensuring effective onboarding, continuous development, and career progression through SMART goal-setting and successful habit building.I partner with key stakeholders across the business and the learning team to support ongoing active training and accelerate learning.

As a Manager at ZS Associates, my areas of expertise are patient journey development and visualization, workshop facilitation, forecasting, market research and marketing analytics.I have been part of the ZS Customer Journey Practice Area, whose mission is to enhance the strategic value and the user experience of patient journeys. In 2015-2017, I co-developed a Workshop Facilitation Playbook and a Patient Journey Visualization Playbook for the firm.I have facilitated and co-facilitated workshops with client executives and occasionally with their customers in the US, Japan, South East Asia, EU5 for a number of therapeutic areas, including oncology, osteoporosis, cardiovascular diseases, neuroscience. Outputs of the workshops were used to determine segmentation, positioning, brand strategy as well as multinational and local tactics.In my tenure as Manager, I helped lead the forecasting practice for a key account, supported the harmonization of forecast models across Regions, and led the opportunity assessment of a number of pipeline products, mainly in the inflammation space.In market research, our team developed an innovative approach to message testing in the pharmaceutical industry, leveraging learnings from the Consumer Packaged Goods industry, insights from cognitive science and marketing literature.In the marketing analytics space, I had the opportunity to lead the development of an online tool to visualize sales and prescription data to potentially inform tactical decisions around personal and non-personal promotion, patient promotion, patient-based targeting, co-pay strategy, and assess deployment diagnostics.

In my tenure as a Consultant at ZS Associates, I have worked on an array of marketing projects ranging from market research, to opportunity assessments, to brand support for both in-line and pipeline products.Some of the most notable market research studies I managed were: a global brand repositioning for an in-line therapy, a demand study in a new indication for a launch brand, a patient journey for a new therapy in the neuroscience space in Japan, an internal assessments of promotional tools available to sales reps, a white paper to determine how different dosing options contribute to US physician prescribing decisions of injectable / IV therapies for chronic conditions.Key opportunity assessments I was involved with and directly managed were: the development and update of a forecasting model for an asthma asset in phase II, the strategic assessment of multiple diseases and conditions in the metabolic space using primary and secondary research, a multi-national multi-sourced patient funnel assessments in the early inflammation space using secondary data.Over my 2.5 years as a Consultant in the LA office, I was also given the opportunity to support a lifecycle strategy assessment for a key in-line brand. Through primary research and patient level data analytics, we developed five business cases to inform future strategy for the brand. For a launch brand, I helped facilitate the preliminary go-to-market strategy and launch readiness for the US.

As I joined the Los Angeles office in the role of Associate Consultant, I supported the development of the Strategic Brand Plan in preparation of the commercial launch of a new therapy in the cardiovascular space in the US.I had the opportunity to develop expertise in qualitative and quantitative research in the US, Europe, and Japan, as I led and co-led market research studies to assess patient’s willingness to pay for a new therapy, preference for different delivery options for a launch brand, overall opportunity for an in-line therapy in the biotech industry.In my tenure as Associate Consultant, I helped implement a new approach and format to build commercial opportunity analyses via secondary research, collecting information around disease overview, market landscape, physician perceptions, patient perception, payer / access landscape, competitive landscape for key selected therapeutic areas.

As I joined ZS Associates in Milan, I worked on customer segmentation, new commercial organization design and new sales force definition (size and structure) in the Household division for a top FMCG company in Italy.In the year and a half I spent in Milan as an Associate Consultant, I had the chance to support and then lead multiple field force optimization and territory alignment projects for top players in the pharmaceutical industry in Italy as well as in the EU5 countries.For a top pharmaceutical company in Europe, I built extensive experience on sales force sizing and structure optimization across the EU5 countries.Through primary market research involving healthcare professionals and payers, I collected brand insights and presented recommendations to rebuild the brand value story for an in-line pharmaceutical product and for a number of medical devices.Over the course of my tenure I conducted ethnographic research with sales reps and moderated numerous telephone interviews with physicians (mainly general practitioners, diabetologists, endocrinologists, infectivologists, internists, gastro-enterologists), nurses, Regional Payors, pharmacy directors, and hospital pharmacists across multiple therapeutic areas in the Italian market.

I serve on the Board of Directors for Operation Jump Start, a a 501(c)(3) charitable organization that helps low-resourced, high-potential first generation students get in, stay in, and graduate from a four-year college, by offering academic support, mentoring, and exposure to the broader world. The Board works collaboratively to manage, scale, govern, and help fund the organization.I serve as an active member on the Development Committee for board sustainability and strategic planning.

I serve as a mentor to the consulting arm of Biotech Connection Los Angeles (BCLA), a 501(c)(3) non-profit organization run by students, postdocs and young professionals. In my role as mentor I support, advise, and provide feedback for pro-bono projects, benefiting small biotech startups and healthcare organizations while growing the business and consulting skills of PhD students and postdocs.I regularly attend educational events as well as networking events, facilitating conversations across academia and business.

I supported Europe-based incubator & accelerator Enry's Island expand its foothold in the US.I helped develop funding strategies for the US and develop relevant investor kits, including executive summaries and business plans, for the entire Enry’s Island portfolio. The portfolio covered a number of industries, with particular focus on the energy and entertainment industries.I worked with business angels, venture capital firms, and private equity funds primarily based in the US to identify business opportunities and help scale VC backed companies within Enry’s Island portfolio.

Marketing Specialist for Piaggio Commercial Vehicles, coordinating off-line and on-line activities for international markets and offering sales support to our European subsidiaries. In 2011, I was also marketing manager of the Spanish subsidiary, elaborating Above The Line and Below The Line campaigns and finding new solutions for both the trade channel and consumer promotions.In 2010, I worked in the Strategic Marketing team as project manager for New Mobility Solutions.In 2009 and 2010, I managed the product brief and development of a new vehicle for urban mobility and the design of a service model for electric mobility for medium size cities (i.e. Pisa). Piaggio has always been a pioneer in electric mobility in Europe, and I kept a constant monitoring of the market for e-mobility and participated to international events aimed at shaping electric mobility ambassadors for advanced urban environments.From March 2008 to September 2009, I took part to the Talent Program for the Commercial Vehicles Division, working on Brand Rejuvination, Strategic Planning, Budget Building, Price Positioning and Product Range Extension, support to International Business Development.

Spanish Subsidiary of Pfizer Consumer Healthcare in Barcelona- Daily sales projections and daily stocks- Supplier contacting and handling- Market analysis and consumer research- Implementation and follow-up activities for consumer promotions- Monitoring of brand results

Barcelona, Spain.Organization of nightlife events and management of targeting activities.

Promotional operations for the International tour of the play Arlecchino Servant of Two Masters

Delivery activities

- Field market research- Basic customer service- Computer processing

Internet-based Market Research Company in Milan.- Market survey via telephone- Prospect contacting