Evelina Dobrowolski Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Acted as the primary point-of-contact for Fortune 100 companies, overseeing digital media buys across various channels including programmatic display, video, native, paid search, premium ads and sponsorships, and advanced TV. Client list included Vanguard, Blackrock, Prudential, Synchrony Bank, Pfizer, Aetna, Amica, Aldo, Cirque du Soleil, AARP.-Partnered with enterprise level clients on the development of their brand’s digital marketing strategy and created comprehensive media plans in order to achieve their goals.-Oversaw and coordinated account operations such as account and campaign set up, optimization efforts, performance reporting, billing, and troubleshooting to ensure flawless campaign execution and management from start to finish.-Collaborated with diverse group of internal teams (ad ops, sales, analytics, billing) and external media and creative agencies to improve campaign performance, attain client goals, resolve any issues and improve processes & products based on client needs.-Analyzed data and reporting on current campaigns to identify optimization opportunities for effectively improving performance against set KPIs.-Created and led campaign status calls, campaign wrap-ups and quarterly business reviews while focusing on client retention, growth, and satisfaction.-Built and managed relationships with key clients, outside agencies and internal partners.-Partnered with Sales Director on the development of client pitches and strategic responses to RFPs to win new business and grow revenue.-Served as the Account Management Subject Matter Expert (SME) for Yahoo’s Native offering, actively participating in product calls with stakeholder and relaying updates to the broader AM organization.-Served as a mentor to new Account Management hires, participated in the hiring process and partnered with Learning and Development to ensure training material for new hires was up to date.

New York City Metropolitan Area

Supervised the development of digital marketing strategies and analyses across paid search and social advertising for large scale clients across various verticals. Client list included: PNC Bank, CVS/pharmacy, The New York Times, DIRECTV, Bloomberg Business Week, Bermuda Dept of Tourism, Hampton Hotels, Cosmopolitan Hotel of Las Vegas, Stampin’ Up and Crabtree & Evelyn.- Acted as the team lead and agency representative for PNC Bank and The New York Times.- Developed and delivered powerpoint presentations, comprehensive reports and POVs for clients and decision-makers at various levels (from marketing manager to chief marketing officer).- Managed multi-million dollar annual budgets ensuring that funds were being spent as efficiently aspossible according to set acquisition goals and KPIs (ROI, CPA).- Analyzed large sets of data at granular levels in order to gain a deeper insight into performance as well as be able to make strategic decisions for campaigns based on trends and performance.- Continually improved performance by designing data driven and innovative tests.- Partnered with attribution vendor Visual IQ to determine best use cases and attribution modeling for cross channel and cross device campaigns.- Successfully built and maintained lasting relationships with clients, internal team members, vendors and partner agencies.- Provided leadership, training, feedback and account oversight for a team of five direct reports (one Sr.Media Manager, two Media Managers and two Media Analysts).

New York, United States

New York, United States

New York, United States

Jersey City, New Jersey, United States

Planned, developed and optimized paid search campaigns for three ecommerce sites (LCDTVs.com, ButterflyPhoto.com, BestBuyPlasma.com), a shopping comparison site (BuyersEdge.com), and search engine sites (Accoona.com and Twing.com).- Planned campaigns and budgets, ad copy creation, keyword research, bid management, data analysis, optimization strategy and performance reporting.- Created reporting templates that suited the needs and expectations of senior executives.- Partnered with internal teams to brainstorm and implement website changes and marketing programs.- Collaborated with IT on the design and creation of a custom, in-house SEM management tool to better trackand optimize performance of paid search campaigns.- Utilized Did-It Maestro, Omniture and internal management tools for campaign management and reporting.- Hired, trained and managed two Search Engine Marketing analysts.

Jersey City, New Jersey, United States