Paid Ads Specialist
Current* Creating plans, schedules, and running paid ad campaigns on Facebook, Instagram, and TikTok.* Analyzing and optimizing the performance of digital marketing campaigns.* Creating performance reports for ad campaigns with user-friendly metrics.* Developing digital marketing strategies for each social media channel.* Analyzing content trends for upcoming creative ads.* Creating and executing data-driven digital campaigns.* Providing recommendations to the team to improve ad performance.Achievement :* Contributed to 53% of total online sales through paid ads (regular ads, CPAS ads).* Increased monthly traffic to the Instagram profile by 335% with cost-effective results.* Boosted audience engagement through Ads directed to direct messages.* Enhanced offline event traffic, such as exhibitions.