Spearheaded the 0-to-1 development and launch of innovative financial products at a fintech unicorn. Key initiatives included:• Launching new mobile apps that empower consumers to enhance their financial well-being. These apps motivate users to manage their cash flow, adopt healthy financial habits, offer actionable insights, provide personalized recommendations, and make ML-based predictions. Rated 4.7 on iOS and 4.6 on Android.• Introducing neobank products and fintech integrations, including aggregating financial accounts and analyzing credit data to help consumers make informed financial decisions and drive engagement with paid products.Led and coached product teams on whitespace innovation using product discovery techniques, including:• Conducting generative research to identify both stated and latent consumer problems worth solving.• Prototyping solutions with compelling engagement loops.• Pressure testing prototypes and hypotheses with user testing and experiments to learn and mitigate risk.Reported directly to the Co-CEO. Defined and orchestrated the company-wide patent strategy and harvesting efforts. Inventor on 2 patents for personal finance predictions using machine learning. Contributed to the development of product management talent by authoring HR level expectations for positions ranging from Associate to VP.

Led a team of product managers in launching new digital experiences to enable customers to open lending accounts quickly and efficiently through yourLoanTracker℠, and to empower team members in servicing them:• Recruited, managed, and coached a team of product managers supporting 6 lending lines of business: mortgage, home equity, student, personal, auto, and small business.• Drove growth to over 300K loan originations annually, generating more than $300M in first-year revenue and surpassing $150M in annual recurring revenue (ARR).• Defined the product vision and roadmap across Scrum teams, managing an annual budget of $12M.• Collaborated with leaders and cross-functional teams in lines of business, research, design, engineering, legal, risk, and compliance to identify and prioritize opportunities, and co-create elegant solutions.Full lifecycle product launches included:• The aggressive 0-to-1 launch of the PPP Forgiveness experience, enabling businesses to digitally apply for pandemic loan forgiveness. As the product lead across 3 digital platforms, swiftly drove MVP definition, managed executive alignment on key product decisions, and cleared roadblocks.• The mobile-first redesign of yourLoanTracker℠ across 6 lending lines of business, delivering a frictionless, streamlined, and delightful customer experience. Resulted in a 43% improvement in customer-reported success rates.Reported directly to the Head of Digital Channels. Served as product lead in transforming Digital Channels to a product-led Agile model, overseeing 70+ Scrums with 900+ resources, and driving the adoption of industry best practices. Led the product modernization and redesign of notifications and messaging for the new Wells Fargo mobile app.Received the 2016 Star Performer award, an honor given to less than 4% of Virtual Channels team members.

Ran a consultancy for product management and development, serving startups and Fortune 500 companies:• Led teams in designing, building, launching, and scaling SaaS APIs for real-time payments to over 1.5M daily transactions for PayPal and SMBs and over $100M in ARR. Provided actionable data insights, authored product requirements documents for B2B payments solutions, and developed integration guides for subscription billing, one-off transactions, and card account updates. Executed software design and coding in Java, XML, and SQL.• Oversaw the launch of the digital experience for opening mortgage accounts at Wells Fargo.• Produced YouTube content for online gaming. Grew a channel to 47K subscribers and 8.5M views. Performed SEO optimization. Integrated with YouTube API to automate tracking of search rankings.• Generated and evaluated ideas for new startups, researching their viability and exploring potential solutions.