Eduardo Rosas Email & Phone Number

Purchase, New York, Us

Frankfurt, Hessen, De

Agile project and change management with commercial organizations. End-to-end customer guidance including change management programs, technology adaption, and processes optimization.• Conducted evaluation of client’s business needs, designed strategy, and created roadmap to implement new processes and roles. Ensured adoption of new ways of working with cross-functional teams through training• Led Digital Transformation project, analyzing workflows and system user journey to generate improvements and enhancements to the system to increase efficiency, improve UX, and shorten process and time of approvals by 70% • Created models to provide insights to improve marketing budget allocation and campaign performance, increasing the use of data for decision-making. Analyzed customer journey and segmentation• Led Project and Change Management for a global pharmaceutical company’s internal and external system users. Implemented the use of JIRA to track project progress. In charge of prioritization, management, and documentation• Implemented a Project Management Hub, evaluating methodologies, creating guidelines, and standardizing documents. Consolidated knowledge and resources in one place, impacting project leaders • Conducted testing on different system environments and stages, creating testing scripts and assessing improvements

Fintech startup. Supported founders to build the brand and communication strategy. Managed social media accounts and financial literacy projects• Designed digital marketing strategy for Social Media and financial influencers. Coordinated and created social media posts and content using Figma. Negotiated with influencers and planned campaigns• Researched personal financial literacy tools and designed strategy to launch different websites with information and tools supported by Linus

New York, Ny, Us

• Specializations in Finance, Business Analytics, Leadership and Change Management• Co-President: Emerging Markets Association• VP: Latin American Business Association (LABA), Stern FC

Foster City, California, Us

Part of the North America Merchant team, responsible for managing relationships with clients and introducing them to new products and technologies.• Recognized retail trends to identify opportunities and update sales arguments. Worked with product and technology teams to understand new technologies and financial products to introduce them to merchants and clients• Conducted analysis of merchant pain points with new tech product rollout, including input from customers and market intelligence. Used learnings to develop a framework to increase adoption of new technology and retention

Lima, Lima, Pe

Managed strategy of 20+ candy brands in five categories under Ambrosoli umbrella-- biggest candy brand in Peru. Led cross-functional teams to develop brands and products, from ideation to implementation. Worked with design, advertisement, and media agencies to create campaigns and packaging. Controlled marketing budget and P&L of the category. Oversaw production plan and costs. Estimated demand in each sales channel.• Awarded 2017 Silver Effie (Peru) for Fruna relaunch campaign, the first in company history• Drove analysis of market, consumers, and trends to generate growth and innovation strategies. Used critical and design thinking to leverage data to support solutions. Set and tracked KPI to measure results and evaluate optimization• Created, developed, and managed pipeline of product development and marketing actions, including budget allocation• Led projects with partners in Chile, Colombia, and China to develop lollipops, soft candy, and marshmallows• Directed cross-functional teams to launch 10 new products to market and implemented its corresponding strategy• Led sales enablement initiatives, providing tailored information to stakeholders

Lima, Lima, Pe

Managed strategy of Fanny´s four categories: Canned Fish, Jams, Fruits, and Culinary products. Oversaw production plan and import forecast. Controlled marketing budget and P&L of the categories. Led teams to develop and improve products. Assured and defined quality standards. • Implemented full body printed cans for tuna products, eliminating the use of paper in 75% of cans sold• Analyzed consumer and sales data from Nielsen, IPSOS, and CCR CUORE to understand consumer and sales channel trends and insights to ideate data-driven strategies for brand, marketing, communication, go-to-market, and pricing • Designed a new price strategy in sales channels and enhanced profit by 6%• Presented strategies and innovation pipeline to C-suite stakeholders to approve budgets and implementation plans • Identified a new market niche and trend, launching a new product that innovated the packaging of the jam category

Lima, Lima, Pe

Managed seasonal campaigns (Easter, Halloween, Mother’s Day, and Christmas) for Ambrosoli and Costa for cookies, candies, chocolates, and sweet bread. Allocated marketing budget and controlled margin of products. Developed innovative products for each season, analyzing new trends and consumers’ preferences.• Attained 7% growth in the 2012 Halloween campaign, through the introduction of two new products and the development of the first Molitalia Facebook application with a social media agency. Products were replicated for export across LATAM• Reengineered Panetone (sweet bread) ingredient formula and visual identity• Designed framework to analyze and evaluate future brands and companies acquisitions to enter new market categories

Lima, Lima, Pe

In charge of brands in the following categories: Snacks, Biscuits, Chocolates, and Pet Food. Control marketing and strategy for 7+ brands. Allocate marketing budget and control P&L for each brand. Report to each brand headquarter sales and campaigns. Estimate demand and forecast imports. Analyze the Peruvian market and consumers’ preference to introduce new product lines.• Boosted sales of two products by 17% in revenue by opening new sales channels• Analyzed market and opportunities, and introduced three new products to the Peruvian market • Introduced 3 new brands to the Peruvian market, negotiating with suppliers and retailers

Lima, Lima, Pe

Supported sales and market analysis. Organized medical events and conferences. Controlled, managed, and delivered medicine donations and samples. Responsible for the launch and strategy of two OTC brands.• Collaborated with IT department to shorten sample distribution timeline, reducing upload time by 50%• Relaunched two OTC products to the market. Product sold out after one month• Attained 8% of market share on the digestive OTC market after implementing marketing and sales strategy

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Industrial Engineering

Education record