Responsible for developing IBE's business by attracting new clients and managing a small team of legal and marketing professionalsKey focus on strategic development, operations and management of a unique brand development advisory company targeting SMEs by combining legal and marketing expertise to deliver actionable strategic advice that drives brand growth. CEO of Picto NY, professional photographic lab and image studioGlobal Marketing Director of Diplomatico RumAdvisor to wine and spirits, Art and photo, fashion brandsKey services: - Intellectual Property strategy. legal advice & contractual assistance- Business & marketing plans- Brand development strategy

Responsible for developing and implementing Pernod Ricard's wine marketing strategy globally.Drive consumer focus across the business with particular emphasis on consumer insights, innovation, digital and consumer communication.Portfolio & brand strategy development for Pernod Ricard's wine division.Manage team of 60 marketers across brands' countries of origin (Australia, New Zealand, Spain, Argentina)

Responsible for Pernod Ricard's Australian wine portfolio.Focused on driving global marketing strategy of Jacob's Creek and Wyndham Estate.Repositioned brands with new communication platform and innovation strategy geared at premiumising and driving valueManaged a team of 15 people.

Responsible for strategy, marketing and international development of Spain's number 1 wine producer.Responsible for local and international brand contribution growth.Developed global marketing strategy for priority brands ie Campo Viejo with strong growth in the UK and US.Developed and implemented domestic market's marketing plans, portfolio renovation, brand repositionings and innovation.Led international commercial strategy and development

As a member of Allied Domecq's International Marketing Committee, led global marketing strategy for Mumm, Perrier Jouet and Courvoisier.Integration and development of newly acquired Champagne brands in AD's distribution network.Development and implementation of 5 year plan for Courvoisier geared at driving brand growth and profitability in key US and UK markets.

Responsible for development and implementation of a premiumisation strategy leading to new campaign and sponsorship development (F1) and price repositioning with strong impact on bottom line (doubled profits in 3 years) in the context of a private equity acquisition.

Development of a strategy geared at widening consumption occasions with particular focus on Europe and the US.

Responsible for Martell's marketing and commercial development in Asia with strong focus on China.

Participated in defining Martell Cognac's global marketing strategy.Developed key marketing tools and launched brand extensions targeted at Asian markets.

Evolved from Latin America regional manager for Martell Cognac to Domestic Marketing of Martell de Venezuela and Marketing and Sales Manager of Grey's Licores (Local Spirits and Wines distributor).