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As a managing director and business developer I both create value and increase profitable growth, delivering operational and financial results.As a team leader, it's always a great pleasure to reach the full involvement of people, in order to get their best performance and their own personal development.Broad experience in BtoB /BtoC retail sector and sports event industry, with strong international exposure, strategic development issues and digital/e-commerce challenges.Specialties :International Business Development, Business Units management, Finance, E-Commerce, Digital, Online and Offline marketing strategy, Customer Relationship and Customer Experience management, Multi Channel Retail, Sports and Leisure industry, multi-cultural people management, CEO, General Manager
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PartnerBaltimore PartnersParis, Fr -
Founder & Ceo / Edc ConsultingEdc-Consulting Mar 2023 - PresentParis, Île-De-France, France
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CeoTeam Active May 2021 - Apr 2023Paris, France -
Head Of Mass Events Business UnitA.S.O. (Amaury Sport Organisation) Feb 2012 - May 2021Paris (Boulogne Billancourt)Turnover : 30M€ - Team of 30 personsDouble the turnover in 5 years.Managing a portfolio of 40 mass participation sporting events focused on 3 different universes : o Running events (Paris marathon, Barcelona, Lyon, Marseille – Half-marathons – 10Ks) o Cycling events in France and abroad (South America and Asia) o Outdoor events : Mountainbiking, Obstacle races (The Mud Day).Online recruitment of 400 000 participants/year : commercial offers, e-mailing and social network campaigns. o Design and implementation of a new web platform « A.S.O. Challenges » o Creation/acquisition of 20 events since 2012 o Management of an "enriched" database of 1,2 million members
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International Business Development DirectorFnac Sep 2008 - Sep 2011Development of FNAC stores in new countries, worldwide brand promotion.Market and competition analysis, identification and first discussions with partners. Strategic decision on the best way of development : fully owned stores, franchising, partnership. o Franchise agreement signed with a Moroccan partner (opening of a 1st store in Casablanca) o Business Cases and advanced discussions with potential partners (Poland, Colombia, Qatar). -
Website Director Fnac.EsFnac Espagne Apr 2007 - Aug 2008Turnover : 10M€, +45 % growth vs 2006.Commercial development of the site : create traffic, increase transformation rate, enlarge product offer.Restructured site navigation, implemented new “aggressive” marketing policyo Launched new product offers (toy sector, software downloads, travel). o Strong increase of Gross Profit (+6 points vs 2006) and website hits (1,5 million of visitors/month) -
Chief Financial Officer (Cfo)Fnac Espagne Nov 2004 - Mar 2007Turnover : 450M€ (the largest international branch of Fnac). 19 stores (opening of 2 to 3 new stores per year).Managing a team of 50 persons, trade receivables, trade payables, financial control of Head Office and stores Building budget, analysing and managing results (budget, forecasts, 5 year plan…).Financial management of development (studies on new locations, Internal Rate of Return…). -
Strategy Department - Project ManagerPinault Printemps Redoute (Ppr) Oct 2001 - Oct 2004Research analysis, business cases, and management of several interrelated projects between the different subsidiaries of the Group.Preparation and participation to the Strategic Committee of PPR group (CEOs and group Executive Committee). o Built-up a new discount concept store for brown and grey products. Test launched in Spain. o E-commerce : analysed top « Pure Players » business models. o Centralization of the Group’s purchases: launch of a new department in charge of purchasing negotiations for white, brown and grey products (1.7Bn€ challenge). -
Store ManagerRexel Jan 1999 - Sep 2001Secteur Ile De France/Nord EstIncrease profitability of a store of 15M€ turnover.Manage a team of 30 persons (counter sales, phone sales, and representatives).Develop the customer’s portfolio (direct supervision of major accounts, customer prospecting).Organize marketing issues (promotional campaigns, store events, customer challenges...). o Increased significantly the operating result : 4% of total turnover (+6 points vs n-1). o Rebalanced the customer’s portfolio developing business with Small and Medium-sized firms. o Achieved strong team mobilization and improved social climate. -
Financial Controller - International AcquisitionsRexel Mar 1995 - Dec 1998Select priority countries, conduct market analysis, identify possible targets.Approach and discussions with targets, analysis of financial statements and adjustments to Rexel’s standards.Active participation to the whole process of valuation and negotiation. o China : signed the first distribution BtoB joint-venture (3 months in Beijing and Shanghaï). o Australia (2 acquisitions), Chili (2 acquisitions), Poland, Argentina. -
Senior AuditorArthur Andersen (Guy Barbier&Associes) Sep 1990 - Feb 1995Preparation of the claim file presented by the builders of the Channel Tunnel to Eurotunnel (U.K.-6 months).Various assignments focused on valuations, mergers and restructuring.
Edouard Cassignol Skills
Edouard Cassignol Education Details
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Finance (Eco-Fi) -
Lyçée Florent Schmidt
Frequently Asked Questions about Edouard Cassignol
What company does Edouard Cassignol work for?
Edouard Cassignol works for Baltimore Partners
What is Edouard Cassignol's role at the current company?
Edouard Cassignol's current role is Partner.
What is Edouard Cassignol's email address?
Edouard Cassignol's email address is ed****@****ail.com
What is Edouard Cassignol's direct phone number?
Edouard Cassignol's direct phone number is 33 (0)1.41.33.*****
What schools did Edouard Cassignol attend?
Edouard Cassignol attended Sciences Po, Lyçée Florent Schmidt, Sciences Po.
What skills is Edouard Cassignol known for?
Edouard Cassignol has skills like Business Development, Digital Media, New Business Development, Strategy, Management, Business Strategy, Marketing Strategy, Change Management, Team Management, Mergers And Acquisitions, E Commerce, Business Planning.
Who are Edouard Cassignol's colleagues?
Edouard Cassignol's colleagues are Kamal Ouazzani Taibi.
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