Develop and execute Planet Sushi digital StrategyObjectives : increase of e-commerce revenuesResults : +15% vs previous year with same budgetDevelop and execute SEA & SEO, email, social media, affiliate marketing program and digital campaignsAdminister B2C e-commerce site, including content and external promotions (15M€ revenue)Directly manage Google Adwords and Bing Ads campaigns (400K€)Develop and execute an integrated content marketing plan and calendarManaging CRM platform Plan and direct all photo and video shoots; ensure assets are engaging and brand compliantManagement of digital budget (1,1M€)Management of 2 persons

Develop and execute Crazy Voyages digital strategyObjectives : increase sales leads Results : +10% leads with same budgetPlan and execute SEA/SEO, PPC, email, social media and partnerships for French and UK websitesAdminister B2C e-commerce site, including content and external promotionsDirectly manage Google Adwords, and Bing Ads campaignsDevelop and execute an integrated content marketing plan and calendarPlan and execution of CRM platformManagement of digital Budget

Develop and execute brand digital strategy : CRM, Digital Media and Social mediaCRM: Definition and management of relationship marketing plan. Web design briefs and management of e-mailings campaigns. Tracking KPI’s. (Database : 500K contacts)Medias : Creation and optimization of several digital communication campaigns (Waze / Youtube / Display / Adwords )Website: Relaunch of new website. Customer acquisition focus (online communication, optimization through SEM, display, e-mailings campaigns. Webmaster : contents & rates update, KPI analysis (3,5M yearly visitors)Community management: Creation & management of social media content (Facebook, Instagram, Twitter). App : Definition of consumers app relaunch. Integration of mobile payment and augmented reality. Management : 1 intern

Develop and execute LeapFrog digital strategy in France.CRM: Definition and management of relationship marketing plan. Web design briefs and management of e-mailings campaigns. Tracking KPI’s. (Database : 300K contacts)Website: Definition of marketing actions plan to create traffic to LeapFrog website (SEM, display, e-mailings campaigns). Webmaster : contents & rates update, KPI analysis (1M yearly visitors)E-shop: Definition of online shop strategy (merchandising, promotion). Community management: Creation & management of social media content (Facebook, YouTube). AppCenter : Management of brand AppStore (content, promotion, merchandising...) – Turnover: 1M€Management : 1 internAlso product manager : design and implementation of the launch of LeapReader product range (Qualitative and quantitative researches, implement marketing mix – budget: 500K€)

Marketing & Communication : Negotiation and management of marketing campaigns in order to increase business, awareness and data collection for Disneyland Paris via different kind of communication supports (TV, billboard, press, web);Direct Marketing: Negotiation and management of specific projects for loyalty program. Coordination with internal divisions (CRM, creative, legal) and external agencies (creative, print);Reporting/Strategy: Reporting on activity, budget spent and analysis of marketing campaigns effectiveness. Participation in the Annual Marketing Plan, development of the marketing strategy for the department;

Marketing & Communication : coordination of several subsidiaries & project management for Kiri, Apericube and Piq&Croq brands. Marketing research : retailers datas analysis.

Weekly and monthly analysis from consumers panels and retailers datas to marketing ans sales teams