Fractional CMO, executive brand & marketing advisory services for a range of world class clients including Malka Media, SharkNinja, Blue Zones Kitchen, January.ai, Eden's, InsideTracker, Boston Children’s Hospital, Mechanica, Genuine, Downeast Cider, Intrepid Pursuits, Foodberry, Sleek Machine, Crushroom, Cometeer, Bluestone Life, The Currently Wine Co, SiPhox Health.

•Manager for human centered innovation strategy and partnerships teams instilling best practices for primary market and consumer research, synthesis + distillation of scientific data, white space opportunity identification, business case design, cross team collaboration and operational efficiency.•Client partner lead for successful relationships with domestic and international clients across categories including: plant-based vegan spreads, dairy and meat, cell-cultured proteins (chicken & seafood), fortified nut-butter spreads, dessert/baked goods confections, better for you snacks, clean energy and children’s supplements. •Led new business efforts, increased retention and existing partner organic growth while expanding service offerings to new categories, strategy only projects and high performance engagements to support emerging brands.Founded in 2013, Chew is a world-renowned end-to-end food innovation lab and fueled by their mission to democratize good food for all by innovating delicious, nutritious, sustainable, profitable, & scalable products. Chew practices a "Culinary First/Science Always" approach at the speed of changing consumer taste to translate strategically/conceptually rich ideas to profitable/scalable food products.

Most recently I was part of the executive leadership team as VP, Marketing at InsideTracker based in Cambridge, MA leading an all-star team of sales, marketing & creative professionals making a profound impact in the world of consumer health, wellness & technology. Founded in 2009 by top scientists from acclaimed universities in the fields of aging, genetics, and biology, InsideTracker is a global leader in human and healthspan optimization. Our mission is to help people add years to their lives and life to their years by optimizing their bodies from the inside out. By analyzing your body’s data, we can give you a crystal clear picture of what's going on inside you along with a science-backed action plan for improving your health and becoming your best self. Highlights▪️Established growth trajectory supporting successful $15MM Series B funding▪️Scaled DTC revenue by +10X▪️Grew team over 5X from 4 to 23 high-performance, data + brand centric sales & marketing pros▪️Rearchitected “Start Inside” brand strategy, target segmentation and visual design refresh▪️Decreased CAC by 43% with 128% ROI▪️Generated +3.5Bn earned media impressions including WSJ, NYT, Mashable & Outside.

Joined Sleek Machine as their first Chief Strategy Officer to build out the brand, communications, engagement and creative strategy function plus support new business efforts. Highlights▪️Generated over $1.8MM in new client revenue, personally originating 38%.▪️ Successfully authored and implemented insightful, research driven & actionable strategies for allagency clients including NIC+ZOE (women’s fashion), Ox (engineered building products), SimpliSafe (DIY home security), Zerto (IT Resilience), Iron Mountain (data management), Audley (custom travel), RESCUE (#1 natural stress & sleep aid brand), Sexy Hair (#1 hair care brand), Quell (100% drug free wearable pain relief) and UNO Pizzeria & Grill.▪️Agency lead for pitch, relationship, positioning development and omni-channel brand relaunch for B.GOOD, 70+ store, international farm to table fast casual pioneer.Founded in 2014, Sleek Machine is an award-winning, integrated creative agency fueled by the mission to help ambitious clients outsmart, outhustle and outmaneuver their competitors. Sleek Machine was born with realization that to address the seismic shift of the marketing landscape and the needs of today’s modern marketers, a new type of agency model was needed. A model that could effectively operate at the speed of today’s business and their customers. Sleek Machine believes that for modern brands to stay competitive, relevant and remarkable, they need high performance strategy combined with high caliber & high volume creative. Work that is always “working” to drive positive business and brand impact. And swift & savvy solutions without traditional bloat & budgets to effectively keep pace in a newsfeed society.https://www.sleekmachine.com/

In 2017, I proudly joined the world of Quantum Designs (Le Laboratoire, AeroLife, Incredible Foods) and Harvard professor Dr. David Edwards to pioneer new ways of getting food, nutrition and medication into the body. I was the executive sales & marketing lead of the core senior management team tasked with incubating and commercializing radical new food delivery systems. Highlights:▪️Drove over $2MM in revenue and secured national distribution in +20K accounts, including CVS (6K) + Circle K (3K), for revolutionary air-based energy product, AeroLife Energy▪️Repositioned AeroLife air-based smart nutrition technology under cohesive, unique and relevant brand platform/ID and commercialized six (6) new natural channel compliant products.▪️Rearchitected AEROLIFE.COM as positive ROI DTC channel and subscription program. Awarded Outstanding Achievement 2014 Interactive Media Awards and Internet Retailers Hot 100.▪️Established licensing partnership with world’s largest organic yogurt company, to launch Stonyfield Frozen Yogurt Pearls via Whole Foods.▪️Secured top tier media including NYT, LA Times, USA Today, Fast Company, Wired, Boston Globe, CBS, and Fox News ▪️TIME 25 Best Inventions 2014, 2015 Edison Awards Gold, World Dairy Innovation Awards 2014 “Best New Concept”, “Best Ice Cream/Frozen Yogurt” and “Best Dairy Packaging”

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