Previously Head of Creative, leveraging my creative background with UX expertise to shape user-centric designs. Passionate about empowering the next generation of UX designers through innovative leadership and strategic vision.

As Head of Creative at Community Brands, I pivoted into the Community Brands Group, owner of Parentapps to scale-up creative projects, I also executed a major UX project that was crucial in the acquisition of a major new client. The project involved creating three website design proposals at varying price points, showcasing my expertise in UX design.I am not only a creative designer but also a leader who can bring teams together. I led phased improvements in the Creative Division workflow, which allowed US and UK teams to work in harmony on cross-border projects. This not only improved the overall efficiency of the team but also showed my ability to manage cross-functional teams and drive change. Additionally, I have managed multiple projects working with leading school and academy groups, serving as an extension of the Parentapps brand. I was responsible for overseeing all aspects of UX, UI, and design aesthetics for digital tools, which further showcases my expertise in digital product design.

With over 20 years of design experience, I've earned a reputation as a dynamic creative producer and art director. I've tackled Brand Strategy, Video & Web Design, Branding, Logo Presentations, UX & UI Consultancy, and Print Design with expertise. My portfolio boasts world-class assets for clients including BBC Merseyside, Wranx Ltd, Wax Inc, and Fifteen Eleven Management. I bring my A-game to every project, creating and executing creative concepts, overseeing projects from start to finish, leading teams, and delivering on corporate identity, brand strategy, and creative asset production. Storytelling is at the heart of my approach, and I know how to use it to effectively communicate brand vision across various platforms to diverse audiences.

I was hired to take the reins at Parentapps Ltd and bring my creative vision and brand strategy expertise to the table. I was responsible for the creative direction, online presence, website and digital development, and overall brand strategy. Under my leadership, the team generated both online and offline content, with my personal involvement in creating 40 school websites in just one year. This led to the scale-up of the creative department and the recruitment of a talented design team.I capitalised on the Covid-19 pandemic to secure funding for a new product solution, the "Homework Hub" for schools. I took ownership of the creative workstreams and was instrumental in the development and launch of this innovative solution. My creative skills were further demonstrated when I visualized the tender for the Unity Education Trust account and won the contract to design and launch 24 school websites. I had oversight over all aspects of UX, UI, and branding, ensuring a cohesive and compelling experience for all users.

We bring our own unique fashion and trend in menswear and womenswear.

As a seasoned UI designer, I took the lead in designing site maps, wireframes, and prototypes for the build of Ofsted-compliant websites. I applied my expertise in rebranding, brand identity, and website projects to bring a fresh, modern touch to each project. My proficiency in WordPress and Umbraco allowed me to manage the build and content of websites, including the International School Partnership website.I am passionate about mentoring young designers and have helped shape them into competent and confident creatives. My guidance has helped them develop the skills and knowledge needed to excel in print, digital, and technical design projects. To improve the speed and efficiency of website build projects, I successfully introduced the Divi builder. This has enabled us to be more agile and responsive to our client's needs, delivering high-quality results in less time.

My job consisted of the day to day running of the creative services team which I co-run with thecreative services manager. This involves line management for the team, appraisals & projectmanagement. Taking briefs from the client and using the right resource to complete the taskwhilst still designing for clients such as of RBS, Google, BT,Michelin, CAT, JCB. This web & printbased

As a versatile designer, I have a wealth of experience working with start-ups and SMEs to deliver complete print and web design services. My ability to lead and mentor has allowed me to guide a junior designer into a senior role, empowering them to take ownership of their own client portfolio. I have also been responsible for overseeing top-tier clients, including Gleave, Beva, RapidERP and Debar/DeWall. These experiences have helped me develop a deep understanding of the needs and expectations of businesses of all sizes and I always strive to exceed them.

My role was to run the day to day operations of the in-house design team of the marketing department. I organise and assess the training and development of junior designers. The main platform of design is design for print and front end web design. Liaising with printers and organising deadlines with the marketing manager is a regular day for me.

My role involved coming up with creative concepts and then developing these concepts into designs whether it be a printed or design for the web. I liaise with clients on a regular basis and I am involved in presenting concepts and attending pitches with the account director.

I worked alongside senior designers and prepared artwork for print. I prepared jobs for print to the digital and main press as well as sending jobs to other print companies, learning the different processes on how to achieve different finishes on various medias. My design work consisted of creating newsletters and medical brochures for an international pharmaceutical company following brand guidelines.

I designed advertising P.O.S. for various clients such as small businesses and nightclubs. My work primarily consisted of nightclub promotions for Brook Leisure and the Luminar Group, which are national chains of nightclubs clubs such as Liquid Night Club Rotherham, Embrace Night Club Sheffield, Livingstone Huddersfield.