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🔥 Career Insider: The Unspoken Truths They Don't Want You to Know 🔥Most professionals are playing checkers while I teach chess.While others nervously wait for layoffs or drift aimlessly in their careers, I've decoded the hidden playbook of professional survival and success. After 20+ years leading teams and navigating corporate labyrinths, I've seen the brutal reality:Most people are one unexpected email or meeting away from total professional devastation.But what if you could:- Transform uncertainty into absolute strategic control- Predict career moves before they happen- Become the candidate companies chase, not the one they dismiss- Build a career that's resilient, intentional, and unshakeableThe painful truth? Hope is not a strategy. Luck is not a plan.I've watched talented professionals get blindsided because they didn't understand the REAL game:- It's not about working hard- It's about working strategically- It's about understanding the unwritten rules- It's about playing 10 moves aheadThe corporate world doesn't care about your dreams. It rewards those who understand its hidden mechanics.Are you ready to learn the secrets most will never know?Let's talk. Your future is waiting.
Deskside Mentor
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Deskside MentorTexas, United States -
FounderDeskside Mentor Sep 2024 - PresentCompanies execute a strategy. You should do the same with your career. Stop ‘going with the flow’ and get strategic about your career now. This leverages one of my greatest strengths as a leader of people for 24 years. -
Professional Services Operations And Workforce Planning Leader - South RegionAvanade Feb 2022 - Jul 2024Seattle, Washington, UsManaged 600+ consultants, overseeing business operations to ensure client delivery of professional services in the largest U.S. region.♦ Developed KPIs to monitor business operations and align with other executive leaders.♦ Guided the region through the evolution of workforce planning to a formal process.♦ Collaborated with other executives to further develop the data driven culture.♦ Authored the first ever North America Consultant Handbook that lifted utilization ~50 bps monthly by removing unintended dilution.♦ Implemented policy to incent bench people to use vacation time when non-chargeable – ~100 bps uplift monthly.♦ Implemented formal workforce planning process to better align supply and demand and prevent over hiring and utilization dilution.♦ Created near real-time forecasting method to understand utilization performance at any point of time within a 2% variance.♦ Key contributor to P&L and OI management as shown by the examples here.♦ Mentor and advise practice leaders as well as many consultants. -
Data And Ai Practice Leader For South RegionAvanade Sep 2020 - Feb 2022Seattle, Washington, UsLeadership and management of 60+ consultants for the Analytics Practice, presales support, and client delivery. Rapidly growing practice - $9M+ in FY18 to $40M+ in FY22.♦ Develop and implement practice strategy to increase capacity and capability to support revenue growth. Prioritize initiatives to align with overall business strategy.♦ Define and implement organizational strategy to position team for continued growth.♦ Manage escalations and drive to resolution.♦ Drive collaboration across region by facilitating the connection of key leaders.♦ Top rated mentor and career advisor.♦ Execute staffing strategy for business critical clients and projects.♦ Engage in strategic efforts for POCs and pre-sales to position opportunities for future deals.♦ Engagement in top revenue generating accounts to leverage opportunities into revenue. -
Director - Practice Lead For Data & Ai, Southwest Region At AvanadeAvanade Nov 2019 - Sep 2020Seattle, Washington, UsAnalytics practice revenue grew over 200% in 2.5 years. Leadership and management of 40+ consultants, presales support, and client delivery. Delivered $20+ million in revenue for FY20.♦ Based on current landscape, have defined and implemented various initiatives to improve communication and break down silos to create cross region opportunities. ♦ Led pre-sales effort that ushered the analytics practice into high volume IoT data analytics. Converted that POC into a $370K first engagement and $1+M follow-on engagement.♦ Led the effort to integrate the Southwest and Southeast analytics teams into the new South Region team.♦ Total leadership for the Southwest region’s analytics practice. Functional areas covered are: BI, Data Engineering, Data Science, and Analytics Architecture. Some example tools used by the team: Power BI, Azure Data Factory, Azure Data Lake, Python, Azure Databricks, PySpark, etc. -
Director, Advanced AnalyticsAvanade Oct 2017 - Nov 2019Seattle, Washington, UsThis was a reboot of building an analytics practice in the Southwest Region. The first year we had a target of $7M and delivered $9M.♦ Led various pre-sales efforts and some initial client delivery to uncover additional opportunities. ♦ Positioned myself to move back into a leadership role in the region. -
Group Leader Data Science And Database MarketingAscend Marketing Mar 2016 - Oct 2017Grapevine, Texas, UsManage multiple project teams and end-to-end client relationships to deliver robust analytic services. Lead technology architecture discussions to ensure a proper foundation for solutions.♦ Led effort to deploy real-time digital marketing technology and associated marketing collateral to move client from old ‘batch blast’ digital marketing to the future of a 24/7/365 automated journey marketing solution.♦ Delivered work transition of undocumented production database loads from an external partner to internal resources in 2.5 months. Prior to my involvement, the effort had been discussed for 3 months with no progress. Saved $100K/year in costs.♦ Chartered a data science team from the ground up for a company that has never had that capability internally. Identified the key players and roles they will need to execute as they start expanding in this area.♦ Helped client navigate their internal challenges to bring their journey marketing solution on-line. The client was very surprised that I was able to navigate their internal challenges as quickly as I did.♦ Worked with clients’ existing solutions like Marketo and Salesforce to drive improvements.♦ Aligned with other executives on coming changes needed internally to support future growth. -
Engagement DirectorAprimo Apr 2005 - Dec 2015Chicago, Illinois, UsManage multiple project teams and end-to-end client relationships to deliver best in-class IMM SaaS solutions including: marketing automation, process automation, financial tracking, and digital asset management. Collaborate with Solution Architects and Sales team to develop solution vision and positioning with client. Was previously an Engagement Manager 2005-2010.♦ Optimized clients' marketing processes and operations through technology integration.♦ Successfully implemented solutions for marketing, operations, creative processes, and digital asset management.♦ Sold, authored, and reviewed SOWs and change orders ranging from $10K to $1M+, supporting sales efforts. Achieved $2.5M total revenue in 2015, with $700K recurring.♦ Realigned client expectations, coached teams on expectation management, and ensured user adoption.♦ Led a project that saved $2M in costs, cut time-to-market by 25%, reduced overhead by $1.5M, and unlocked $25M-$35M in potential revenue.♦ Delivered functionality to manage a $1B marketing budget, enhancing forecast accuracy.♦ Implemented a solution to standardize marketing collateral, protecting brand investment.♦ Delivered solution that guided a $1B marketing budget strategy, redirecting funds from low-performing to high-performing campaigns, optimizing $100M in spend and adding $10M in revenue.♦ Consistently delivered projects above target P&L with zero legal issues. -
Independent ConsultantCingular Wireless / At&T Mobility Nov 2004 - Apr 2005Dallas, Tx, UsRecruited by a former colleague to come to Cingular to lead an 'at risk' project. Was later recruited by Aprimo to join their organization since I was in a contract position at Cingular.♦ Established a formal Go To Market process to improve time to market for Cingular’s direct marketing efforts and formed a foundation for ROI metrics.♦ Saved ‘at risk’ project for the implementation of the Aprimo marketing tool and delivered to an aggressive delivery schedule. -
DirectorGrey Direct 2004 - 2004♦ Drove data centric consumer marketing strategy for telecommunications client to improve ROI.♦ Developed segmentation schema for national gas client for marketing programs.
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Group Manager - Database MarketingVerizon 1997 - 2003Basking Ridge, Nj, UsLed 20 developers to deliver direct marketing target lists and 12 analysts to perform ad hoc and campaign analyses.♦ Redesigned campaign management process and turned around under-performing team for target list delivery to improve accuracy and on-time rate to 99% for annual volumes of 1,600 deliveries consisting of 360 million individual leads stopping internal escalations and complaints.♦ Achieved cost reductions in excess of $250K annually for redundant personnel and eliminated layered pricing for external vendor that saved approximately $2 million in annual costs.♦ Delivered Closed Loop Marketing (CLM) framework to standardize direct marketing process, created a feedback loop to utilize detailed marketing campaign analytics to drive improvements.♦ Deployed Teradata Data Warehouse to support list development and analytics.♦ Delivered and implemented MicroStrategy reporting solution for marketing end users.♦ Led team of analysts to complete the first scorecard reporting to provide critical information on a weekly cadence. -
Police OfficerCity Of Dallas Jan 1990 - Nov 1997Dallas, Tx, UsDallas Police Department - Police OfficerIn-depth study of human behavior.
Ed Parker Skills
Ed Parker Education Details
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Texas A&M UniversityEconomics -
University Of North TexasApplied Economics
Frequently Asked Questions about Ed Parker
What company does Ed Parker work for?
Ed Parker works for Deskside Mentor
What is Ed Parker's role at the current company?
Ed Parker's current role is Career Strategy Coach | Follow Me To Learn More About Building A Career Strategy in Tech.
What is Ed Parker's email address?
Ed Parker's email address is ep****@****ing.com
What is Ed Parker's direct phone number?
Ed Parker's direct phone number is +181741*****
What schools did Ed Parker attend?
Ed Parker attended Texas A&m University, University Of North Texas.
What are some of Ed Parker's interests?
Ed Parker has interest in Economics, Professional Development, Fishing, Photography.
What skills is Ed Parker known for?
Ed Parker has skills like Crm, Strategy, Analytics, Marketing Automation, Database Marketing, Business Intelligence, Direct Marketing, Marketing, Management, Enterprise Software, Professional Services, Segmentation.
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