Ed Petrone Email & Phone Number

Princeton, New Jersey, United States

At ROI Rocket, we’re committed to delivering exceptional research results with precision and integrity, from research design to advanced analytics. Backed by decades of experience and a reputation for top-quality respondents, our team goes beyond standard research solutions to offer what other firms can’t. We provide a full suite of qualitative and quantitative research services, ensuring every engagement is done right the first time—whether it's a quick consultation or a complex, multi-modal project.1. Access to Exclusive Audiences:Our proprietary global panels give you access to hard-to-reach, verified audiences across consumer, B2B, and healthcare sectors. With rigorous validation, we provide authentic respondents from diverse specialty groups, such as moms of young children, unacculturated Hispanics, financial advisors, and professionals in industrial products, ensuring reliable insights across niche markets.2. Comprehensive Research Services:We offer end-to-end research support, from strategic multi-phase studies that integrate qualitative and quantitative approaches to agile survey research and pulse polling. Our services span from full-scale programming, hosting, and data collection to sample-only solutions, meeting a range of client needs with flexibility and expertise.3. Product Testing Excellence:ROI Rocket is a leader in product testing, offering an extensive array of solutions including in-home usage tests (iHUTs), central location tests (CLTs), and ethnographic studies. Our 50,000 sq. ft. facility, equipped with refrigeration, freezers, and a fully staffed shipping department, manages every aspect—from packing to delivery. Real-time updates through photos and live video calls ensure transparency and rigorous quality control throughout the process.

Princeton, New Jersey, United States

Cultivate and expand long-term client relationships by understanding business objectives, providing customized market research solutions that drive value and actionable insights (quantitative and qualitative solutions) and delivering exceptional customer serviceLeverage our proprietary insights 2 influence process – a foundational approach to driving business impact with our ultimate goal being to influence, not just informSpearheaded and led a new agile surveys and omnibus product line to expand company’s portfolio, enter new markets and drive a new revenue stream. Strategically aligned and partnered with cross-functional teams for complete go-to-market strategy. Led marketing efforts to build brand awareness and generate interest

Expert in high volume strategic selling, including expanding existing customers and acquiring new logo clients, with a focus on agile, omnibus & field and tab researchConsistently exceeded sales targets over a 10 year periodAwarded as one of the highest performing sales professionals across the entire organization in 2018

Survey researcher specializing in both online and telephone research methodologies Responsible for leading new online omnibus product, including maintaining and managing panel and scripting vendor relationships, internal operations and processes, and client relationshipsResearch responsibilities included: questionnaire development, survey testing, sampling, tab plans, managing progress and quality control, data analysis, report writing, training of new staff, etc.