Securities offered through Registered Representative of The O.N. Equity Sales Company, Member FINRA/SIPC, One Financial Way, Cincinnati, Ohio 45242

Pharmaceutical Brand Consulting

• Led development of Market Intelligence to inform the NK-1 brand plan, Branding, Campaign, and Promotion plan for the new product launch• Guided the development of the NK-1 brand by directing; SWOT and Y Brand analysis, positioning statement, branding hallmarks, message research and development, and Campaign for promotion• Gained agreement on final scope of services which included communication plan and tactical promotions both digital and print

Tasked to lead agency account services and creative teams comprised of as many as 30 staff, promoted to vice president role within three years, Span of duties encompasses leadership of the agency team, development of brands, campaigns, messaging and brand consistency across client organization, financial reconciliation and forecasting of agency fee, alignment of agency team structure in order to maximize profitability, and development, management, and training of internal team employees.

Accountable for development of annual brand and therapeutic area strategic marketing plans – and supporting therapeutic area product line, individual product marketing, and new product development marketing and research budgets – devised or directed implementation of underlying sales forecasts, pricing strategy, market research, and sales/marketing communication plans.