Edward Powers

Edward Powers Email and Phone Number

Interaction Design Lead @ Blue Shield of California
Los Angeles, CA, US
Edward Powers's Location
Los Angeles, California, United States, United States
Edward Powers's Contact Details

Edward Powers work email

Edward Powers personal email

Edward Powers phone numbers

About Edward Powers

A highly passionate and experienced UX Designer with over 10 years of expertise in creating user-focused digital products that both delight and empower. By applying design thinking principles, I advocate for end-users and develop innovative solutions that align business goals with user needs. I have a strong interest in product design and information architecture, and I excel at creating simple and intuitive experiences. I am dedicated to ensuring accessibility by incorporating WCAG compliance into all aspects of UX design, creating products that are inclusive and beneficial to diverse users.For those curious about the meaning behind the phrase displayed in my banners, "Do more. Learn more. Forward and Beyond", I would like to explain. The phrase carries a dual meaning - it is my mantra and a powerful metaphor. This metaphor depicts an ongoing process of intellectual refinement that we all engage in as we strive to reinvent ourselves and remain relevant in an ever-changing world. Through our collective efforts to acquire knowledge, we become active participants in a perpetual cycle of learning and growth.

Edward Powers's Current Company Details
Blue Shield of California

Blue Shield Of California

View
Interaction Design Lead
Los Angeles, CA, US
Website:
blueshieldca.com
Employees:
7908
Edward Powers Work Experience Details
  • Blue Shield Of California
    Interaction Design Lead
    Blue Shield Of California
    Los Angeles, Ca, Us
  • Self Employed
    Prompt Engineer
    Self Employed Dec 2022 - Present
    Satellite Beach, Florida, Us
    Description:As a Prompt Engineer, I integrate human-centered design principles with AI technologies to develop sophisticated conversational interfaces. My dual expertise in UX design and front-end development allows me to architect and implement conversational flows that optimize user engagement while achieving key business outcomes. This synergy ensures that interactions are not only intuitive but also contribute effectively to overall performance metrics.Key Responsibilities:● Collaborated with cross-functional teams to design and develop conversational interfaces for various applications, including chatbots, voice assistants, and language models● Conducted user research to inform prompt design and optimized conversational flows for maximum user engagement and task completion● Developed and tested natural language processing (NLP) models to improve intent detection, entity recognition, and response generation● Worked closely with UX designers to integrate conversational interfaces into the overall product design, ensuring seamless user experiences● Implemented front-end development solutions to bring conversational interfaces to life, using technologies such as React, Node.js, and HTML/CSS● Analyzed user feedback and behavioral data to refine and optimize conversational flows, improving user satisfaction and business outcomes● Contributed to the development of internal tools and frameworks for prompt engineering, streamlining the design and development process for conversational interfacesUX Design Expertise:● User research and testing● Wireframing and prototyping● Interaction design● Visual design● Usability testing and feedback analysis● Front-end Development Skills:● React, Node.js, HTML/CSS● JavaScript and TypeScript
  • Blue Shield Of California
    Interaction Design Lead
    Blue Shield Of California Jun 2022 - Jun 2023
    Oakland, California, Us
    As a Lead Interaction Designer at Blue Shield of California, I led the design and development of digital products, including the web experience and not only the mobile app. My role involved working closely with cross-functional teams to understand user needs, plan for accessibility, create intuitive and user-centered designs, and ensure the final product meets the target audience's needs.
  • The Star Breed
    Director Of Product Design
    The Star Breed Jan 2007 - Dec 2021
    Los Angeles, Us
    UI DesignUI elements like buttons, icons, menus, and forms were designed for intuitive and visually appealing interfaces.Design patterns, style guides, and UI libraries were established to ensure consistency across products.Design and PrototypingUser flows, wireframes, and prototypes were designed to communicate design concepts and solutions.Interactive prototypes were created to test design ideas with users.Applied research and analysisResearch was conducted through interviews, surveys, usability testing, and data analysis to understand user needs, behaviors, and pain points. Analysis of existing designs and products was carried out to identify areas for improvement.Conversation and CommunicationMentoring and guidance were provided to junior designers.Worked closely with multidisciplinary teams such as product managers, developers, and stakeholders throughout the design process. Design concepts and prototypes were presented to stakeholders, accompanied by feedback. Advice and guidance was given to young artists.Project ManagementLed design projects from concept to launch, ensuring timelines and requirements were met. The implementation of design suggestions by developers was overseen and quality assurance testing was conducted.Collaborated with senior designers who played a key role in creating user-centric digital experiences by combining usability research, programming expertise, and cross-functional collaboration.
  • Investor'S Business Daily
    Interactive Designer - Marketing Creative
    Investor'S Business Daily Jul 2018 - May 2020
    Los Angeles, California, Us
    Functioned as a Lead Interaction Designer during integrated marketing campaigns helping the company gain over 60K unique website visits a month and 70K+ social media subscribers.Worked closely and openly across internal teams creating successful innovative SaaS digital marketing campaigns and motion graphics ads that increased a user-base by 50%. Efficiently collaborated with internal creative members and external media agency partners to build potent online consumer engagements on all marketing campaigns.
  • Takepart
    Freelance Front-End Developer
    Takepart Jul 2015 - Aug 2015
    Beverly Hills, Ca, Us
    Utilized deep understanding of potential user pain points, user experience, and how design impacts user behavior to maintain consistent website engagement.Created equitable design solutions allowing a positive user experience.
  • Strausberg Group
    Freelance Motion Graphics Designer
    Strausberg Group Jan 2015 - Feb 2015
    Santa Monica, California, Us
    Animated UI design assets and web interfaces.Proof of concept and execution of motion graphics for Keynote presentations.
  • Liquid Advertising, Inc.
    Freelance Front-End Developer
    Liquid Advertising, Inc. Dec 2014 - Dec 2014
    El Segundo, California, Us
    Participated in UI Design discussions, product roadmap strategies, and identified Design processes to be applied.Responsible for usability evaluation, wireframing, ideation, prototyping, and development.
  • E! Networks
    Motion Graphics Artist
    E! Networks Sep 2014 - Nov 2014
    Los Angeles, Us
    Partnered heavily across various departments and roles such as Video Editor and Motion Graphics Designer to produce compelling videos and motion design assets. Worked closely and collaboratively with the marketing team to efficiently innovate creativity and introduced new solutions to elevate promotional experiences by way of motion design/animated experiences. Acted as project lead when initiatives called for motion design expertise.
  • Farmers Insurance
    Ui Designer & Front-End Developer
    Farmers Insurance Sep 2012 - Feb 2013
    Woodland Hills, Ca, Us
    Designed a variety of high-quality visuals and layouts to support the company across a variety of channels, including ad campaigns, responsive web dev, email layout design, and presentations. Collaborated closely with Acquisition, Product Marketing, Content, and UX Design team to help expand our business and evolve the brand. Handled multiple projects and deadlines simultaneously.
  • Lucid Fusion, Inc.
    Programmer & Motion Graphics Artist
    Lucid Fusion, Inc. Jan 2009 - Jul 2009
    Culver City, California, Us
    Conceptualized and designed rich responsive online experiences that meet brand guidelines.Helped develop and evolve information architecture and user experience flows.Provide art direction for content creation including print, asset design, and motion design.Provided UI design and direction for responsive online experiences.
  • Guerilla Union
    Multimedia Producer
    Guerilla Union Feb 2007 - Dec 2008
    Designed incredibly polished work that represented the company brand through visual comps, wireframes and prototypes.Rapidly iterated on design concepts from initial briefing through completion of campaign or project.Worked closely with creative team, product managers and marketing.Inspired marketing and explored the unknown using fresh and innovativeapproaches to design problems.
  • Pts - Pacific Technology Solutions
    Programmer
    Pts - Pacific Technology Solutions Jul 2006 - Jan 2007
    Organized and maintained training material on a Learning Management System (LMS).Designed and developed E Learning modules Suzuki and Hyundai.Executed approved course evaluation strategies.Ensured all deliverables adhered to established policy and style guides.Knowledge of SCORM standards.
  • Future Solutions Inc
    Interactive Media Developer
    Future Solutions Inc Feb 2004 - Jan 2006
    Developed media kits for companies such as Mazda.Created graphics for Flash websites and compact discs.Created Flash-based static and animated banner ads.Researched trends in design and compact disc media.Created highly-engaging company website.Edited videos for web and compact discs.

Edward Powers Skills

Premiere After Effects Dreamweaver Flash Final Cut Pro Illustrator Video Production Graphic Design Adobe Acrobat Fireworks Mac Production Advertising Online Marketing Promotions Motion Graphics Video Editing Adobe Creative Suite Photoshop Web Design Multimedia User Interface Design Flash Animation Graphics Creative Direction Video Art Direction Corporate Identity Typography Logo Design Css Digital Photography Facebook Animation New Media Wordpress Photography Graphics Software Gui Layout Interaction Design Illustration User Experience Posters Logos Xhtml Motion Design Creative Development Brochures Photo Editing

Edward Powers Education Details

  • The Art Institutes
    The Art Institutes
  • The Art Institute Of California Orange County
    The Art Institute Of California Orange County
    Graphic And Web Design

Frequently Asked Questions about Edward Powers

What company does Edward Powers work for?

Edward Powers works for Blue Shield Of California

What is Edward Powers's role at the current company?

Edward Powers's current role is Interaction Design Lead.

What is Edward Powers's email address?

Edward Powers's email address is ed****@****ail.com

What is Edward Powers's direct phone number?

Edward Powers's direct phone number is +142466*****

What schools did Edward Powers attend?

Edward Powers attended The Art Institutes, The Art Institute Of California Orange County.

What skills is Edward Powers known for?

Edward Powers has skills like Premiere, After Effects, Dreamweaver, Flash, Final Cut Pro, Illustrator, Video Production, Graphic Design, Adobe Acrobat, Fireworks, Mac, Production.

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