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Experienced website analyst and online marketing professional with 20+ years of technical marketing experience. Specific areas of expertise include Google Analytics, search engine optimization, paid search and usability. I'm passionate about communicating the impact of data-inspired insights to clients, conference attendees and students to drive improvements. I'm an adjunct professor of digital marketing at Gonzaga University and Whitworth University as well as a faculty member of LocalU.
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PrincipalSixth Man MarketingSpokane, Wa, Us -
Director Of Advertiser Relations & Keyword StakingPresearch.Org Jul 2020 - PresentResponsible for supporting advertisers and advertising networks on Presearch, the next-generation, decentralized search engine powered by the community. -
PrincipalSixth Man Marketing Jun 2008 - PresentSpokane, WaSixth Man Marketing provides detailed analytics insight and usability / conversion strategies services to a variety of companies. We help our clients understand the intent of the traffic their website receives and create strategies that influence your visitors to take actions that lead to purchasing your products or services.
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Adjunct Professor, Digital MarketingGonzaga University Sep 2014 - PresentSpokane, WaI teach Digital Marketing 410 at Gonzaga University and help students understand how to make the difficult transition from college life to the real-world. The goal for this class is to bridge the gap between digital marketing theory and current in-the-trenches digital marketing best practices to prepare students for a marketing career when they graduate. Areas of emphasis include branding, audience targeting, social media, website best practices, analytics, PR, organic & paid search, and usability. -
Co-Founder & Faculty MemberLocal University Feb 2010 - Jan 2020Local U is national conference series focusing on educating business owners, in-house marketers, and agencies the in-the-trenches online marketing skills they need to be competitive in today's mareket place. The primary areas of focus for Local U are local search, analytics, organic SEO, website usability, and online marketing best practices. -
Director Of Analytics & OptimizationJebcommerce Jan 2016 - Dec 2017Coeur D'Alene, IdahoLed the Analytics & Optimization team at JEB Commerce that provided analytics, paid search and website usability work for clients in a variety of industries (ecommerce, health care, higher education, retail, and financial). -
President & CeoRebooked Jun 2014 - Dec 2015Spokane, WaI led our team on a mission to turn cancellations into rebooked appointments. Our offering included a web portal for service providers and iOS and Android versions of the app that rebooked cancelled appointments & no-shows for salons, medical & dental offices and other service providers. -
Director Of Search Marketing / Business DevelopmentHotbed, Llc May 2005 - May 2008Responsible for new business development, creating advertising agency partnerships, and driving Hotbed's organic search engine marketing strategy.The re-launch of our web site was based on organic search engine optimization criteria and has allowed Hotbed to open new channels of business and greatly increase our exposure. In fact, our search engine strategy has increased organic search traffic 700% in past nine months and brought in several new projects that we wouldn't have had otherwise.At the end of the day, however, it still comes down to Hotbed's ability to create compelling stories and films. Hotbed continues to produce high quality commercials, brand films, documentaries, and independent films in addition to our focus on online marketing and search specifically. Great thought goes into the process so that our videos are authentic, creative, and loved by our clients. I'm proud to be a part of that process. -
Communications ManagerCheck Point Software Technologies May 2003 - May 2005Produced internal communications for Check Point's worldwide technical staff as well as our 2000+ strategic partners. Responsibilities included producing monthly technical training webcasts, training partners and staff of the best practices for marketing and selling Check Point's product offerings. -
Product EvangelistCheck Point Software Technologies Aug 1998 - May 2003Responsible for launching, positioning, marketing, and driving sales for Check Point Software's new product offerings. These responsibilities included creating marketing materials and drafting initial messaging, delivering/communicating product value to our worldwide partnership channel and driving revenue of new products for the company. This included delivering hundreds of presentations and training sessions around the world to Check Point staff, technical partners, and clients.
Ed Reese Skills
Ed Reese Education Details
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Communication And Media Studies
Frequently Asked Questions about Ed Reese
What company does Ed Reese work for?
Ed Reese works for Sixth Man Marketing
What is Ed Reese's role at the current company?
Ed Reese's current role is Principal.
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What schools did Ed Reese attend?
Ed Reese attended Western Washington University.
What are some of Ed Reese's interests?
Ed Reese has interest in Ncaa Basketball, Children, Most Importantly, Technology, Analytics, Search Engine Marketing, Search Engine Optimization, My Family, Disk Golf.
What skills is Ed Reese known for?
Ed Reese has skills like Seo, Online Marketing, Online Advertising, Marketing, Sem, Lead Generation, Social Media Marketing, Social Media, Web Analytics, Analytics, Digital Marketing, Email Marketing.
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