Ed Reeves Email & Phone Number

We believe you should feel good about snacking. That’s why we developed strong partnerships with our farmers and suppliers to grow the best tasting organic, non-GMO and gluten-free ingredients and turn them into delicious snacks. We make sure everyone has the option to eat a genuinely good tasting snack that’s as close to nature as possible.Our Real Food PhilosophyWe decided to take the mystery out of snacking and put the joy back into it! Peeled Snacks started with a line of organic dried fruit that still continues to offer a whole lot of flavor without any added sugar, sulfites, preservatives, or oils.We’re committed to expanding the snacking aisle to create snacks that make a positive impact on you and the environment. That means each bag of Peeled Snacks is packed with wholesome ingredients you can feel good about eating. Peeled Snacks energize your mind and body, and support the way snacks should be made – with real food!

Boulder, Colorado, Us

Madhava was born from one honey enthusiast and a swarm of hardworking honeybees. Since our humble beginnings in 1973, our efforts have blossomed beyond honey. We have become a trusted leader in natural sweeteners, dedicated to providing healthier alternatives to highly processed, refined sugars and artificial sweeteners. We’re on one naturally sweet mission, to create better-for-you options for all of your favorite sweet treats.Pure. Natural. Scrumptious. Sweet!

Chicago, Il, Us

The King of SaucesLike the famous Budweiser Beer, this genuine line of sauces contains only the finest ingredients for a truly exceptional taste experience. Our Executive Chefs, in conjunction with the brewmasters of Anheuser-Busch, have perfected these recipes, assuring you that your cooking experience is the best it can be. Taste the difference that only a premium sauce with the Budweiser name can deliver!

Minerva, Ohio, Us

America’s Oldest Family-Owned Butter & Cheese Dairy--It all started with one man and his passion for dairy. At the age of 21 in 1894, Max Radloff founded his dairy operation at Hustiford Creamery in Wisconsin. Throughout the early 1900s, he continually expanded his business, running 26 facilities at one point before consolidating it to two—Hustiford, Wisconsin and Minerva Dairy’s present location in Minerva, Ohio. For the last 120 plus years, Minerva Dairy has relied on farm-fresh milk, old fashion churns and wholesome ingredients to produce their award-winning cheeses and famous 84% Batch Churned Amish Butter. And they continue to transform the dairy industry with their innovative flavor-infused roll butter—slather their Garlic Herb or Maple Syrup roll butter on some toast and you’ll see what we mean!Today, fifth-generation siblings Adam Mueller and Venae Watts run the show, having worked at the dairy since they were 12. Their 12 kids are also beginning to learn the ropes. Minerva Dairy is not going anywhere, and we love that!

Grafton, Vermont, Us

• Grew sales of this artisanal, handcrafted cheddar cheese company by creating structure and accountability, developing and mentoring the sales team, appointing and managing a Director of Marketing, and insuring that Customer Service was truly satisfying the needs of our customers.• Oversaw and directed five Regional Sales Managers, two Marketing Staff, Customer Service, and Retail Store (2) Managers and staff, working closely with RSMs to ensure that distributors and representatives are fully trained.• Increased sales over 88% in first year by creating strategic alliances with large cheese distributors such as Sheila Marie, Atlanta Foods International, DPI, Dairyland, Zuercher’s, and more, and developing a sales promotion strategy that encouraged large purchases.• Spearheaded truckload sale strategy, resulting in sales of truckload quantities that the company had never experienced in the past.• Directed the development of pull-marketing programs that included store redeemed coupons and co-op marketing programs to encourage consumers at point of purchase.• Ensured that information is furnished to internal departments as necessary to control inventory levels and maintain stock to service customers, resulting in greater in-stock frequency.• Created and established a national promotional program using off-invoice, bill-backs, and sales incentives; company had never promoted before.• Directed the creation of new collateral sales materials including sell sheets, POS material, and trade show booth.• Oversaw development of presentations, trade show booths, samples, etc. for all major trade shows.• Coordinated development of product packaging between sales and production to determine most feasible and cost effective methods.

Providence, Rhode Island, Us

• Newly created position to sell BMB’s 27 brands, 1,000 SKUs to distributors outside of UNFI.• Developed sales and marketing strategies that are being utilized nationally.• Established, hired, and trained broker network dedicated to the specialty food channel of distribution—seven new brokers including Crossmark Specialty, Seidman Hudon, and Celtic Marketing. • Added a group of distributors to sell to supermarkets and specialty accounts including DPI, Davidson, and Steiner.• Opened numerous new accounts including Giant Eagle, Cub, Weis, and Shaw’s.• Spearheaded strategic initiative to sell three of our frozen brands through C & S, Wakefern, Bozzuto’s and White Rose• Aggressively traveled to all markets to work with the broker, distributors and retailers to increase authorizations and shelf placements. • Blue Marble Brands purchased Organic Brands, LLC in April, 2007. I was part of the acquisition having been with Organic Brands from 2005.

• • Newly created position, responsible for division within the largest Mediterranean-Middle Eastern foods importer in the USA,• Established, managed and motivated national network of eighteen Food Brokers and thirty-three DSD Distributors serving Supermarket, Natural, and Specialty Food trade.• Increased Retail Division ethnic food sales over 18% per year since 2001, by increasing penetration and aggressively marketing brands.• Increased sales over 35% with our largest distributor, Kehe, in the post 9/11 climate.• Conceived, sourced, developed and directed national sales, marketing, packaging, pricing, and distribution for successful introduction of Wild Garden™ Hummus Dips (8 SKUs) gaining 3+% of US packaged hummus market in the first year, based on ACNielsen.• Obtained programs at Stop & Shop, Publix, Giant of Landover, Jewel, Dominick’s, and more during the 2002-2003 post 9/11 climate.• P & L Responsibility.

Mba, Food Marketing

Ba, Economics

Education record