-Oversaw and expanded the content creation schedule for all the clients on Google Business Profiles.-Fully optimized Google Business profiles including categories, services, images and ensuring NAP (name, address, phone number) consistency.-Reviewed and improved the setup of websites, focusing on the main elements like meta titles, meta descriptions, and other technical aspects to boost search rankings.-Created monthly SEO optimized content for client's blogs and guest post for backlinking efforts.-Regularly checked websites to spot any issues, gauge competitor strategies, identify quick win keywords, and find new opportunities for optimizations.-Offered valuable marketing advice and strategies for generating more online leads to our clients.-Kept up-to-date with the latest SEO techniques, continually sharpening my expertise and expanding my toolkit.

Job Milestones:Daily Client Tasks:* Serve as a meticulous Content Editor and Proofreader for Social Media, creating captivating captions, copy, and designing video scripts for reels, TikToks, and YouTube.* Generate SEO-optimized content for blogs to enhance visibility and reach.* Utilize AI technology for content creation and optimization, including text, images, and voice-overs.* Develop and execute Email Marketing Campaigns, from template design to creation and configuration.Special Client Tasks:* Conduct thorough market and audience research to establish effective branding and communication styles.* Provide comprehensive Copy and Branding checks, offering actionable plans for improvement.* Execute Re-Branding and soft-rebranding initiatives to enhance client identities.* Plan and execute special promotional campaigns and non-digital marketing strategies.* Design and implement Content Marketing Strategies to drive engagement and conversions.* Create visually appealing PDFs, Brochures, One Pagers, and Newsletters.* Offer expert Proofreading and Style editing for websites, brochures, and PDF materials.* Craft compelling copy for websites and landing pages.* Formulate effective Meta Ads strategies across various stages of awareness, consideration, and conversion.Special Projects for the Agency:* Helped incorporate Notion as the central documentation center for all agency operations, systems, clients, rules, tasks, and project management.* Played a key role in implementing Figma as the primary design tool for social media marketing design, streamlining content creation, editing, supervision, and delivery for team members and clients.* Introduced standardized design specifications for posts, carousels, animations, and videos, as well as structured formats for lists and cards in Trello, facilitating better understanding and smooth onboarding of new team members.

I bootstrapped this business from the ground up to one of the most important burger brands in my city, I was a pioneer in the Darkitchen business model since 2014 with this project, all of this while Venezuela was going through an economic and political crisis. During this period of time I learnt about:* Business Model Design: I created a way to sell burgers through delivery using social media, a call center and some drivers in a ghost kitchen when the concept of darkitchens nearly existed and didn’t go popular until 2020 because of Covid. * I was in charge of everything related to Sales & Marketing, so I became a Full Stack Marketer* I was the Community Developer and Manager (for the company culture and its social media)* I know how to create a gastro-brand from the concept, name, menu, operations all the way up to funnel design, Tik tok video and Meta Ads strategies.* I learnt about content creation, content strategy: photo and video.* I had to recruit my team members* I had to fundraise a 5 figure deal for our restaurant* Business development* Creative problem solving* Bootstrapping * I was the product developer: design, test, process, training, implementation, optimization, standardization* I learnt how to cook and bake some bread and cookies.Darkitchen is still the future in the food delivery business, there are still lots of things to innovate in and I want this project to be part of that bright future.

I worked as a ghost copywriter for their blog, I made SEO optimized articles in Spanish, based on a list of keywords provided.The job was as a freelancer through Upwork.