Ed Rhoads Email & Phone Number

Evanston, Il, Us

San Francisco, California, Us

Management consultancy focused on helping clients achieve uncommon growth in the face of digital disruption. Prophet brings a CEO mind, CMO skillset, and combines strategic, creative and change management expertise to bridge the gap between strategy and execution. Solutions include demand-driven portfolio growth, digital transformation of sales & marketing, brand-led growth, and customer-centric business transformation. Prophet employs over 450 multidisciplinary experts across 12 offices globally.Hired as Prophet’s first industry-specialist partner; instrumental in growing healthcare revenues 87% over three years vs. 29% firm growth, comprising nearly half of all firm revenue growth 2016 - 2018.Typical deliverables include corporate strategy (where to play and how to win); marketing & sales excellence (demand acceleration, digital and omni-channel marketing, content strategy, marketing & sales effectiveness); brand strategy & activation (customer insights, brand positioning, brand portfolio/architecture, visual and verbal identity, brand activation and valuation); customer experience & innovation (journey insights, end-to-end experience strategy, touchpoint design, service design, product creation); and organization and culture (purpose and values, culture and engagement, org design and operating model).Lead New York office partner team; coordinate New York office participation in Prophet’s annual philanthropic initiative P4NP; have coached six managers and senior managers, three earning promotions in their first eligible cycle; recognized as Propheteer of the year (2016) and leader of Team of the Year (2019).Clients include over 20 Fortune 500 and growth-stage companies in pharmaceuticals, medical devices, diagnostics, health insurance, healthcare services, DTC home delivery pharmacy, connected healthcare devices, digital health, data and AI solutions, virtual care, and healthcare private equity; equal weighting across B2B, B2C and B2B2C focus.

Westport, Connecticut, Us

Marketing Management Consulting firm founded in 1981 following on the legendary Glendinning and MCA firms. Dedicated to delivering high impact growth strategies and operations guidance by experienced operating executives across a wide range of Fortune 500 consumer and healthcare focused clients.Partnered with clients to drive faster and more profitable growth, with equal emphasis on where to play and how to win. Typical deliverables include corporate strategy, innovation and new market space identification, commercial opportunity assessment, scenario modeling, positioning & branding, customer insights, market segmentation, messaging platform development, and marketing mix optimization. Top revenue generating partner after the CEO.Led NECG’s healthcare and innovation practices, as well as our insights and analytics partnerships with Affinnova (evolutionary algorithms), Concentric Market (agent-based modeling) and Market Innovations (Monte Carlo simulations).Sold and/or led engagements for CEOs, CMOs and franchise leaders at Align Technology, Bausch + Lomb, Bayer Consumer Care, BMS/Astra Zeneca, Colgate Oral Pharmaceuticals, Dermira, Goldman Sachs, Heinz, Hologic Breast & Skeletal Health, Janssen, Jazz Pharmaceuticals, Medco Health, Novartis, Pfizer Innovative Medicines, Pfizer Consumer Healthcare, Reynolds Consumer, Vitality Group, Vistakon, and Zoetis.

Westport, Ct, Us

Founded Lumenogic to help clients transform their strategic planning, innovation and change management capabilities using collective intelligence techniques popularized by James Surowiecki in his best seller, The Wisdom of Crowds.As the leader of this technology-enabled services firm, I guided product development and sold and delivered collective intelligence solutions to executives in healthcare and other industries.Clients included Allstate, Anheuser-Busch InBev, Bausch + Lomb, Boehringer Ingelheim, Campbell’s, Heinz, Hologic, Janssen, Johnson & Johnson, Kelton Research, Merck, Molex, Pfizer R&D, Snyder Lance, Syngenta, WorldOne, U.S. Air Force Research Labs and IARPA’s Good Judgment Project.I returned to NECG after establishing Lumenogic, which remains an active vendor to NECG while also independently serving clients and other consulting firms.

Stamford, Connecticut, Us

Galen Partners is a healthcare-focused private equity fund investing in revenue-stage growth companies in pharmaceuticals, medical devices, diagnostics and data/tech-enabled services.Led all aspects of the new deal process, including opportunity sourcing, financial modeling, valuation, syndicate formation, term sheet negotiation, due diligence and closing. Assessed 150 deals, negotiated nine term sheets, invested $55 million in five closed deals. Monitored and reported on portfolio company performance. Provided growth consulting services to portfolio company management. Board of Directors positions: Essential Group, Inc.; Board Observer: InTouch Health, Aperio Technologies, and Advanced Pharmacy Services.Participated in raising a new fund, Galen V, created positioning and communications materials, participated in meetings with limited partners and prospects and supported follow-up analysis and deliverables.

St. Petersburg, Florida, Us

CHR provides marketing services to pharmaceutical companies seeking to improve patient adherence and educate potential new patients. HIPAA-compliant data-driven personalization technology reaches over 1 billion prescription customers annually with condition-specific content about client brands and patient resources. Acquired by inVentiv Health in 2013.As a senior leader in this start-up division of Catalina Marketing I set strategic priorities, developed service offerings, led marketing and business growth, developed client-facing staff and helped drive revenue from $10mm to $100mm in less than five years.Built and led four departments comprising over a third of the company employees including marketing, business development, analytical services and content production; co-led key account development with Sales.Co-invented patient-level analytics and targeting technology (U.S. patent #7309001, System to Provide Specific Messages to Patients); repositioned the business around this capability, leading to a 40% increase in client brands and an 80% increase in revenue from existing clients.

The Wilkerson Group provided strategic management consulting services to decision makers in the health care industry, including pharmaceuticals, medical devices, diagnostics, and healthcare services. Acquired by IBM Global Services.As a consultant and engagement manager for this healthcare strategy consulting firm I led over 30 engagements to assess the commercial opportunity for new drugs, medical devices, diagnostics and healthcare services. Developed launch and business plans, market entry and product positioning strategies. Evaluated investment opportunities and conducted due diligence for private equity affiliate, Galen Partners.Managed new business development process for the pharmaceutical practice.

Reported to VP, Northeast Business Group as sales analyst and brand liaison to all U.S. franchise marketing teams. Developed product launch strategies for the region; diagnosed the adequacies of sales strategies and performance, redesigned sales force structuresCompleted sales rotation covering 450-physician territory in Boston, MAWhile in field, invented new sales force targeting approach, led pilot in my territory; ultimately deployed nationally in 1994 as Merck Potential.

Mba, Marketing & Strategy

Bsme, Mechanical Engineering

Education record

Education record