Head of the paid media team at WePlay, the multi award-winning performance marketing agency for the sports sector. The team specialises in hyper-targeted paid media and advanced ad-tech, to achieve actions and transactions at scale.WePlay was founded as the first performance-based sports marketing agency for the digital age with an approach that is entirely focused on delivering outcomes over outputs.Feel free to drop me a connection request and message me if you would like discuss your sports marketing paid media needs.

Founder of Free Solo Consulting, offering a range of services including Communications consulting; Digital communications; Marketing strategy; Freelance client servicing; Freelance client leadership and account management.

Responsibilities for UEFA: Ownership of the global client - agency relationship. Expand registered user base to further marketing reach and target prospective clients, driving increased volume and quality of engagements with brand. Remit covers all UEFA football properties and is a centralised, digital-only client.Responsibilities Boehringer Ingelheim: Ownership of the regional client - agency relationship. Charged with consumer planning initiatives, proposing strategic recommendations, marketing coordination efforts, and planning and buying for pan-Europe. Established and nurtured mutually beneficial partnerships in client-facing manner.Key Accomplishments for UEFA:• Delivered 44% revenue growth in first year.• Established and maintained strong client NPS scores.• Ideated and drove strategies, decreasing media costs by 20%.• Achieved 81% bonus release.Key Accomplishments for Boehringer Ingelheim:• Championed EMEA pitch to secure business client.• Established, implemented, and streamlined robust processes to define and deliver regional solution. • Generated 110% revenue growth in first year.

Spearheaded and directed network to develop an integrated, cross-functional team accountable for delivering creative and multifaceted campaigns including digital only and multi-market communications. Developed and fostered partnerships with high-profile clients including Visit Britain, Department Industry & Trade, British Council, and The Foreign Office.Key Accomplishment:• Defined and authored clear working processes with Manning Gottlieb OMD (MGOMD).

Directed planning discussions for global and regional consumer and business activities. Drove strategic growth through ambitious recommendations including marketing, planning, and buying. Independently charged with and accountable for output across entire Intel and Levi Strauss operations comprised of 34 total employees between both. Produced deliverables under strict timelines and quality controls. Ideated and implemented e-commerce integration and contract government. Strengthened knowledge of content management and distribution, video production, mobile application development, public relations, multi-market negotiation, editorial management, and creative management.Key Accomplishments for Intel:• Boosted growth to Top 3 account with total revenues of £3M+ annually.• Achieved 300% YOY growth by securing market space in key diversified services including marketing sciences (analytics), FUSE (sports strategy), and affiliates (lead generation and account-based marketing).• Led EMEA consortium pitch response resulting in £3M new network income.• Won Festival of Media Gold for #YourWorld.Key Accomplishment for Levi Strauss:• Delivered 200% YOY revenue growth through increasing central team resources and incremental fees for marketing science analytics.

Carlsberg & Intel Overall responsibility for the consumer and business planning across the Global and regional basis with the overall responsibility for strategic recommendations, market co-ordination and pan-European planning & buying, Pan-EMEA partnerships on a client facing basis.Additional experience gained: Content management and distribution, video production, mobile application development, PR, multi-market negotiation, Editorial management & creative management.M&Ms AWARDS 2014: Currently shortlisted for three campaigns across two categories. Intel: #Yourworld – Best content creation; Carlsberg: That Premier Feeling – Best Sports Performance; ASICS: Motion Muscle Support – Best Sports Performance.

Central strategic media planning, stewardship and coordination of all 7 OMD markets (pre global pitch win)Responsbility for all Vodafone McLaren Mercedes communications during the 2009 Formula One Season - including media planing & buying; content direction; content distribution & management; mobile app development and PR. Key member of the succesful 2009 Vodafone Global consolidation pitch win - supporting effective design and implementation of a global ad-spend and competitive database.

Supporting local and international account teams with Implementation guidelines, strategic recommendations, property analysis and portfolio reviews - example clients include Reebok, Phillips, Cirque du Soleil & Enel Energy.Setting up and co-ordination of European Sponsorship offering within Aegis Media.

Providing sponsorship evaluation and insight for all Vodafone sponsorship properties - Ferrari SpA F1; Manchester United FC; UEFA Champions League; McLaren F1; England & Wales Cricket Board.

Supporting central sales teams in researching and compiling sales presentations for potential clients.

EUROPEAN TOUR GOLFCreating sponsorship reports for major IMG clients across a range of sponsorship properties.