Ed Roarty Email & Phone Number

Account manager responsible for growing sales of Zephyr products in northern California.

Retained by Whirlpool during aquisition of Maytag and charged with sales and growing market share for KitchenAid and Jenn-Air Brands in Northern California. This position was created to focus on the company's most profitable brands. Developed and executed merchandising, sales, advertising and training programs to drive business. Negotiated new models into showrooms and optimized product displays to maximize brand awareness. Analyzed sales volumes and market conditions with key accounts to meet or exceed monthly and yearly goals. Product knowledge expert for brands. Mentored fellow PBMs.

New position created to revive the company's most profitable brand. A select group of 24 territory managers nationally drove focused attention on Jenn-Air. Analyzed sales floors and identified opportunities for new products. Provided training and communication to accounts that increased sales dramatically. Utilizing comprehensive account specific programs sales nearly doubled in two years.

Promoted to N. California to rebuild market share and sales. Responsible for all corporate brands including the newly aquired Amana brand. Tailored advertising, merchandising and incentive plans to increase volume and profit levels. Increased sales to over $15 million/year. Executed sales programs and consistently exceeded sales goals.

Promoted through three sales territories in Pennsylvania, Indiana and Florida. Managed and grew several of the regions top 10 accounts to record sales and profit levels. Developed and expanded the account bases in all three territories. Recognized at Regional and National meetings for sales achievements and account development. Integrated new products and brands into accounts growing from Maytag products to include Admiral, Magic Chef and Jenn-Air. Sales responsibilities grew to $13+ million/year.