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Leader in successful commercialization of disruptive medical device, biologic and regenerative medicine innovations on global scale, leveraging experience in sales, marketing, business development, clinical and operational leadership and P&L responsibility. Expertise in strategy development and practical tactical execution for effective, efficient "get-to-market" penetration emphasizing strong differentiation and positioning, targeted education and integrated focused teams spanning direct sales, independent channel distribution and partnerships (domestic and international), marketing and leadership in reimbursement, clinical and regulatory strategies and plans. Positive, collaborative problem-solving coaching leadership style contributing across all management functions and consistently seeking new business and product opportunities and collaborations at partner and customer levels.- Angel Investor - Screening & Due Diligence, MassMedical Angels & Launchpad Venture Group- Mentor & Judge, MassChallenge, IBM SmartCamp, ICPD- Visiting Lecturer & Instructor, Entrepreneurship, NECINA (New England Chinese Information & Network Alliance)- Steering Committee, MIT Enterprise Forum Life Sciences - Program Committee, North Shore Technology Council Life Sciences, The Venture Forum (WPI)- Founding Member, Medical Development Group (MDG) (www.meddevgroup.com)- Board of Directors (former): Design Museum, ZetrOZ, The SAMARITANS- Coach, Lexington United Soccer ClubSPECIALTIES: Global sales & marketing, direct sales, distributor channel management, business development, negotiations, partnerships, KOL engagement, clinical & reimbursement strategy, sales process and execution, fund-raising. MARKETS incl. orthopedics, orthobiologics, stem cells, spine, trauma, osteoarthritis, sports medicine, wound healing, neurosurgery, biomaterials, implants, dental, dermatology, pain management, anesthesia and O.R. systems.
Ascendere Ventures Llc
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President And Managing DirectorAscendere Ventures Llc Mar 2019 - Present
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President And Chief Executive OfficerReadydock Inc. (Acquired By Icleanse Llc) Jul 2017 - Mar 2019
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President And Chief Executive OfficerGuided Surgery Solutions, Llc (Acquired) Feb 2014 - Jun 2017Built and led team focused on development, sales and commercialization of custom medical devices, imaging/ planning services and surgical techniques addressing guided implant surgery serving the dental implant industry. Recipient of one of two companies in Massachusetts to receive $520,000 Accelerator Loan and winner of M2D2 Startup Award. Expertise in business development and sales, operations, medical education and new product development.
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President And Managing DirectorExcelerate Medical Llc Jan 2011 - Dec 2013Lead specialized services firm in business development, partnerships, sales & marketing, strategy, licensing, execution market entry services and investment/ fundraising for companies with disruptive medical device, distribution and software technologies. Therapeutic and surgical/ nursing device technology spanning orthopedics, spine, neurosurgery, woundcare, infection control, general surgery, regenerative medicine, dental, imaging and pain management.
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Vice President And General Manager, Regenerative/ BiologicsAlphatec Spine 2010 - Jan 2011Carlsbad, California, UsInitiated key operating unit focused on regenerative medicine earmarked by launch of innovative stem cell and tissue offering (PureGen). Built and directed core team of 14 sales, marketing and R&D managers. Directed all commercial and educational efforts via direct sales and independent distributors. Led negotiation of partner contracts and collaborations. Revamped complex operational processes associated with sales and procurement. -
Senior Vp, Sales / Commercial OperationsConformis, Inc. 2006 - 2009Billerica, Ma, UsBuilt commercial operations for start-up orthopedic personalized medicine company with breakthrough technology. Defined and implemented foundation marketing strategy and brands for industry's first patient-specific ‘image-to-implant’ resurfacing platform entailing MRI and CT imaging. Led development and management of direct sales team (35), distributor network, customer service, training, medical education, reimbursement and KOLs in U.S. and Europe. -
Vice President, Sales And MarketingClozex Medical (Acquired By 3M) 2003 - 2006St Paul, Mn, UsBuilt start-up disruptive wound / surgical closure company, leading sales, marketing and clinical efforts in plastic, cardiovascular, general, orthopedic, dermatology surgery & emergency medicine. Established and directed direct sales force, clinical and marketing/ service and medical education team. Launched two generations of closure device and systems to hospital and office markets. Tripled annual sales volume consistently. Achieved multiple awards including THE WALL STREET JOURNAL 2005 Technology Innovation Award for medical devices and 2005 MD&D MEDICAL DESIGN Excellence Award. -
President And Managing DirectorMedentry International Llc 2002 - 2003Founded and led strategy and customer acquisition and management for unique specialized firm focused on bringing US-based companies with products in clinical study for FDA clearance to international markets, establishing clinical advocates/ KOLs, education programs and defining/ leading sales channels. Defined and managed KOLs, clinical study sites and parameters, distribution channels and partners, outlined reimbursement considerations and plans for clients. Medical device product focus including dry macular degeneration (AMD), sterilization devices and products, surgical instrumentation, biomaterials, cardiovascular and wound healing.
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Vice President, Sales, Marketing And Business DevelopmentAnika Therapeutics 1997 - 2002Bedford, Ma, UsBuilt global sales, marketing and business development including distribution alliances and channels. Led development and commercialization of regenerative medicine products including ophthalmic, orthopedic, spinal, sports medicine, dental, plastic surgery and wound healing. Co-directed public relations with CFO.• Increased top-line revenues from $3 to $16 million and reversed significant corporate loss into profitability. Led efforts with CEO and CFO to raise $20 million in secondary offering.• Negotiated and managed corporate and distribution alliances, including $26.5 million exclusive global distribution agreement with Zimmer, a division of Bristol-Myers Squibb, for osteoarthritis injectable in a $600 million market. Led further negotiations for future alliances with Johnson & Johnson ortho, Mitek and Depuy businesses.• Renegotiated major contracts with Chiron Vision and Bausch & Lomb, increasing sales from $3 to $10 million, establishing significant profitability and securing option to pursue an estimated $10 million in incremental business. -
Vice President, Sales And MarketingGliatech, Inc. (Glia) 1995 - 1997Defined and executed global go-to-market strategies and tactical sales plans as well as development and distribution alliances of proprietary wound management anti-adhesion (ADCON®) and glial-based CNS therapeutic technologies.• Built direct sales and independent distribution network and launch programs for European, Asian and pre-US launch.• Raised $20 million IPO with CEO and CFO, leading strategy development and go-to-market plans.
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Business Director - Tissue Regeneration (Rhbmp) (Medtronic Infuse)Genetics Institute (Wyeth) 1992 - 1995New York, New York, UsResponsible for global commercial strategic plan, marketing, business and clinical plan development for rhBMP bone and tissue regeneration addressing a potential $1B market in orthopedic, spinal, cranio-maxillofacial/ dental & cartilage indications for one of first FDA combination device-biologic implant. Resulting product INFUSE, now $1B “gold standard” for bone fusion.• Created first corporate commercial platform in orthopedic and surgical markets, resulting in market leadership for brand and corporate visibility. Led development of clinical advisory board and clinical development strategies.• Led analysis, partner contact and negotiations with potential acquisitions and alliances, resulting in a $50 million collaboration with industry leader of spinal systems (Medtronic – Sofamor Danek) and a drug delivery agreement with biomaterials supplier (Integra Life Sciences) redirecting early project path resulting in InFuse product. -
Director, International / Us Marketing And Sales - Trauma, Spine And Sports MedicineZimmer 1988 - 1992Warsaw, Indiana, UsLed divisional globalization efforts as well as for business development, divisional strategy and acquisition activities for a $55M division.• Increased sales 42% by developing local and global new orthopedic and sports medicine product systems.• Drafted first divisional global strategic plan and organized senior management strategic task force.• Led partnership, development initiative and pre-market launch for industry’s first orthobiologics bone graft replacement.Initiated/ led marketing, technical sales, strategic planning team of 17 US team. Built and developed national technical sales force to increase distributor proficiency producing 40% sales increase. Initiated and directed division initiative to reduce product development cycles, resulting in creation of separate division. -
Group Product Manager/ Product ManagerZimmer 1984 - 1988Warsaw, Indiana, UsTurned around fledgling, unprofitable stagnant and disrespected commodity-oriented product line into profitable, innovative, reliable systems provider, tripling sales in 3 years. Identified and led development of several new product systems in IM rods, hip, extremity and spinal fixation. Championed pursuit and acquisition of innovative tissue management technology, leading to establishment of sports medicine implant franchise. Expanded use of unique fixation systems into maxillofacial, neurosurgical, podiatric and veterinary markets.
Ed Ross Skills
Ed Ross Education Details
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University Of Rochester - Simon Business SchoolMarketing
Frequently Asked Questions about Ed Ross
What company does Ed Ross work for?
Ed Ross works for Ascendere Ventures Llc
What is Ed Ross's role at the current company?
Ed Ross's current role is Proven, effective executive leader specializing in global launch and commercialization of medical innovations.
What is Ed Ross's email address?
Ed Ross's email address is ed****@****rcn.com
What is Ed Ross's direct phone number?
Ed Ross's direct phone number is +160945*****
What schools did Ed Ross attend?
Ed Ross attended University Of Rochester - Simon Business School.
What are some of Ed Ross's interests?
Ed Ross has interest in Sales Techniques, Entrepreneurship, Business Development, Innovation Marketing And Social Media, Disruptive Innovation, Disease Management, Partnerships, Marketing Strategy And Tactics, Arts And Culture, Connected Healthcare.
What skills is Ed Ross known for?
Ed Ross has skills like Medical Devices, Business Development, Product Development, Orthopedic, Entrepreneurship, New Business Development, Marketing Strategy, Biotechnology, Executive Management, Direct Sales, Neurosurgery, Sales Management.
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