Ed Rutherfurd Email & Phone Number

Most higher-performing, dynamic entrepreneurs are the voice of the company but that voice is often delivered in a random and unplanned framework. After all, they have a company to run. When the marketing and sales philosophy is centered around 'product', 'services', and 'features' vs. the clients’ needs and challenges, companies tend to plateau unexpectedly, leaving them confused as to why what used to work no longer does. The B2B marketplace has been changing for decades but has now rapidly moved to digital almost exclusively. This is impacting the companies that have relied on tradeshows, networking, and in-person meetings to find prospects and build relationships.With these channels extremely limited, entrepreneurs are scrambling to figure out how to pivot their marketing and sales process in order to not merely survive, but thrive in the new economy.I've made the decision to focus my abilities on HunterLab as their Director of Global Marketing... a particularly fun chapter in my career.

Listed skills include Marketing, Direct Marketing, Direct Mail, Marketing Strategy, and 50 others.