Ed Sander (艾德) Email & Phone Number

Uden, NB, NL

The Netherlands

ChinaTechTrip provides study and inspiration tours for organizations that want to offer their members, employees or customers a chance to learn more about digital innovation in China. I (co-)develop and guide our tours. The tours consist of a combination of lectures, in which theoretical background is given, company visits and 'city safaris' where.

As part of the Tech Buzz China team I analyse Chinese tech media, qualitative & quantitative research and proprietary expert interviews. We publish learnings on the developments in China's leading (digital) technology companies and trends.

Uden

For ChinaTalk I provide lectures, workshops and trainings on topics like e-commerce, social media, mobile innovation, internet in China and the social credit system. I guide study trips into digital innovation and New Retail to Beijing, Shanghai and Hangzhou.I have written hundreds of China related articles for variosu media and our own website and I'm a.

Short projects and long-term interim support involving CRM and Database Marketing.Projects for ITG Companies (Travel) Feb 2015 - Jan 2020- Implementation of Data Warehouse and Predictive Modelling- Improve data quality of customer database (deduplication, inactivation, etc)- Implementation of Business & Marketing Intelligence through PowerBI- Improve.

Leusden, Utrecht, Netherlands

For China2025 I wrote 113 articles about China related topics that puzzle, fascinate and inspire me like consumer behaviour, e-commerce, m-commerce, social media, environmental issues, ethics and more.

's-Hertogenbosch

Supporting the strategy direcotor with development of effective, cross-media campaign strategies and campaign models. Responsible for implementing, monitoring, measuring, analysing, optimizing and evaluating marketing campaigns.Clients: Zeeman textielSuper, Pets Place, FrieslandCampina, Akzo Nobel, Kluwer, Heinz, Luxaflex, Macintosh Retail Group.

Xi'an, China

Between April 2011 and April 2013 I have been working as an international volunteer in Xi'an, China as part of VSO's goal to fight poverty in developing countries. My activities concerned marketing consultancy to local non-profit organisations, mostly dealing with support to orphans and (mentally) disabled kids and adults. I have helped these organisations.

Xi'an, China

Responsible for online communication through website, e-mail newsletters and social media.Line management to XIBF's Representative. Participating in decision-making by Executive Committee.Accomplishments: Implemented an online publication system integrating e-mail marketing, website and social media, resulting in a more structured communication planning.

(Guest) Lectures and Colleges on topics like Event Driven Marketing, Accountability & Metrics and Online Marketing.

Various projects involving Campaign Management, Event Driven Marketing, e-Business/Online Marketing, CRM for the Business Unit Financial Institutions, which closely cooperates with the Rabobank and Athlon Car Lease organisations.Specific Projects:- Development of an End of Contract EDM program, including predictive modeling and customer differentiation..

Management and measurement of global online initiatives for the Conctraception, Menopause and Fertility product groups, including portals, websites, e-mailing lists and eDetails.Specific projects:- re-design and optimization of the business process of 40 international e-mailing newsletters- design and implementation of a three successful multi-channel B2B.

- Implemented a shop-in-shop alliance with TPG for their mailorder.nl website and set up several other alliances with other third parties.- Developed a new structure for a loyalty/retention program based on Customer Lifetime Value. - Developed and coordinated several cross-sell telemarketing campaigns with external outbound call centres.- Coordinated the.

- Leading European e-Commerce Team. - Leading Project Group implementing Customer Value Management.- Implemented E-mail Marketing & Search-Engine Marketing. - Written Internet Strategy for Lotus Professional and implemented new, repositioned website. - Implemented new CRM & Sales Force Automation application (Data Outlet) for the Foodservice market in.

- Development of a Marketing Database for Influencer & Event Driven Marketing, including implementation and training in NL, BE, UK, NO, ES and South Africa. - Developing and testing Direct Response Advertising (UK), Qualification Mailings (Belgium), In-Bag insert response programs and direct mail for product introductions and cross-selling activities..

Developing a procedure and database system for the registration, processing and reporting of complaints and return shipments by customers.

Bachelor, Marketing

Post Graduate Certificate, Database Marketing

Post Graducate Certificate, (Strategic) Database Marketing B