Ed Sander (艾德)

Ed Sander (艾德) Email and Phone Number

Study Tour Designer and Leader @ ChinaTechTrip
Uden, NB, NL
Ed Sander (艾德)'s Location
Uden, North Brabant, Netherlands, Netherlands
Ed Sander (艾德)'s Contact Details

Ed Sander (艾德) personal email

n/a
About Ed Sander (艾德)

With ChinaTalk, ChinaTechTrip and Tech Buzz China, my goal is to help people understand China, especially its digital innovation and internet space. I worked as a marketing consultant for local Chinese NGOs in Xi'an, China, for several years. I gained extensive knowledge about digital China and cultural differences in this capacity. I have written hundreds of articles about China and given guest lectures at universities (of applied sciences) and seminars. Since 2018, I have developed and delivered study tours to China, focussing on digital innovation in online and offline retail.Before focussing my career on China, I was active in database marketing and CRM for 25 years. I worked with multinationals in various industries, including pet food, office supplies, tissue manufacturing, pharmaceuticals, financial services, wine distribution and travel. I co-wrote the award-winning book 'Event Driven Marketing' and its international follow-up 'Follow That Customer' and was a teacher at Beeckestijn Business. School.

Ed Sander (艾德)'s Current Company Details
ChinaTechTrip

Chinatechtrip

View
Study Tour Designer and Leader
Uden, NB, NL
Website:
chinatechtrip.com
Employees:
2
Ed Sander (艾德) Work Experience Details
  • Chinatechtrip
    Study Tour Designer And Leader
    Chinatechtrip
    Uden, Nb, Nl
    View
  • Chinatechtrip
    Study Tour Designer & Leader
    Chinatechtrip Sep 2018 - Present
    The Netherlands
    ChinaTechTrip provides study and inspiration tours for organizations that want to offer their members, employees or customers a chance to learn more about digital innovation in China. I (co-)develop and guide our tours. The tours consist of a combination of lectures, in which theoretical background is given, company visits and 'city safaris' where participants can experience Chinese technology in practice. Important themes include e-commerce, instant retail, new retail, (super) apps, O2O/local services and cross-border e-commerce from China.All of this is accompanied by a treasure trove of cultural knowledge to put everything in the right context and give travelers a better idea of Chinese culture.Note: ChinaTechTrip is a spin-off of ChinaTalk. between 2018 and 2023 we offered our tours through ChinaTalk.
    View
  • Tech Buzz China
    Research Editor
    Tech Buzz China Nov 2022 - Present
    As part of the Tech Buzz China team I analyse Chinese tech media, qualitative & quantitative research and proprietary expert interviews. We publish learnings on the developments in China's leading (digital) technology companies and trends.
    View
  • Chinatalk
    China Digital Tech Researcher, Public Speaker, Content Creator
    Chinatalk May 2014 - Present
    Uden
    For ChinaTalk I provide lectures, workshops and trainings on topics like e-commerce, social media, mobile innovation, internet in China and the social credit system. I guide study trips into digital innovation and New Retail to Beijing, Shanghai and Hangzhou.I have written hundreds of China related articles for variosu media and our own website and I'm a frequent guests on business radio, TV and podcasts.Please visit www.chinatalk.nl for many examples of my articles and lectures and references of our customers. Learn more about my public speaking at edsander.com
    View
  • Failsafe Database Marketing
    Freelance Crm Specialist/Data-Driven Marketeer
    Failsafe Database Marketing Jan 2003 - Dec 2021
    Short projects and long-term interim support involving CRM and Database Marketing.Projects for ITG Companies (Travel) Feb 2015 - Jan 2020- Implementation of Data Warehouse and Predictive Modelling- Improve data quality of customer database (deduplication, inactivation, etc)- Implementation of Business & Marketing Intelligence through PowerBI- Improve marketing communication selections- Train marketing team in CRM StrategyProjects for Walraven Sax (wine importer & distributor)August 2014 - May 2015: Implementation of the Data Outlet CRM/SFA application and tablet-based Salesmapp SFA app. Moving various customer processes from an ERP system to these applications.June 2015 - April 2016: Implementation of a PIM (Product Information Management) system, new website, automated product sheets and database published pricelists.May 2016 - 2019: Implementation of e-mail marketing and customer value management. Recruitment and coaching of CRM Marketeer.
  • Customertalk
    Columnist On China
    Customertalk Jun 2012 - Jul 2021
    Leusden, Utrecht, Netherlands
    View
  • China2025.Nl
    Blogger
    China2025.Nl Nov 2013 - May 2018
    For China2025 I wrote 113 articles about China related topics that puzzle, fascinate and inspire me like consumer behaviour, e-commerce, m-commerce, social media, environmental issues, ethics and more.
  • Persuade Brand Interaction
    Manager Campaign & Program Planning
    Persuade Brand Interaction May 2013 - Aug 2014
    'S-Hertogenbosch
    Supporting the strategy direcotor with development of effective, cross-media campaign strategies and campaign models. Responsible for implementing, monitoring, measuring, analysing, optimizing and evaluating marketing campaigns.Clients: Zeeman textielSuper, Pets Place, FrieslandCampina, Akzo Nobel, Kluwer, Heinz, Luxaflex, Macintosh Retail Group.
    View
  • Vso
    Marketing Consultant (International Volunteer In China)
    Vso Mar 2011 - Mar 2013
    Xi'An, China
    Between April 2011 and April 2013 I have been working as an international volunteer in Xi'an, China as part of VSO's goal to fight poverty in developing countries. My activities concerned marketing consultancy to local non-profit organisations, mostly dealing with support to orphans and (mentally) disabled kids and adults. I have helped these organisations setting up online marketing strategies, websites, social media, databases for donors and volunteers and other marketing activities.I also initiated several trainings and workshops to raise the capacities of the local NGOs in areas like online marketing and database management. Furthermore I gave lectures on Corporate Social Responsibilitly to university students at Shaanxi Normal University.
    View
  • Xi'An International Business Forum
    Committee Member - Online Marketing Coordinator
    Xi'An International Business Forum Jul 2011 - Aug 2012
    Xi'An, China
    Responsible for online communication through website, e-mail newsletters and social media.Line management to XIBF's Representative. Participating in decision-making by Executive Committee.Accomplishments: Implemented an online publication system integrating e-mail marketing, website and social media, resulting in a more structured communication planning and 50% increase of website visits. http://publicaties.failsafe.nl/articles/Online_Marketing_XIBF.pdfImplemented clear job description, targets and performance review for Chief Representative.
  • Beeckestijn Business School
    Lecturer
    Beeckestijn Business School Nov 2007 - Mar 2011
    (Guest) Lectures and Colleges on topics like Event Driven Marketing, Accountability & Metrics and Online Marketing.
    View
  • De Lage Landen International Bv
    Database Marketing Specialist
    De Lage Landen International Bv Jan 2008 - Feb 2011
    Various projects involving Campaign Management, Event Driven Marketing, e-Business/Online Marketing, CRM for the Business Unit Financial Institutions, which closely cooperates with the Rabobank and Athlon Car Lease organisations.Specific Projects:- Development of an End of Contract EDM program, including predictive modeling and customer differentiation.- Various DM and telemarketing campaigns for Equipment Lease, Factoring and Car Lease.- Implementation of predictive models for acquisition campaigns.- Market Research project with the Dutch Leasing Company Association (NVL).- Development and implementation of Welcome Program for new lease customers.- Initiation, development and implementation of lead generation website (leaseloket.nl) and supporting promotional campaigns.
    View
  • Organon (Global Ebusiness Department)
    Emarketing Operations Manager
    Organon (Global Ebusiness Department) Sep 2006 - Jan 2008
    Management and measurement of global online initiatives for the Conctraception, Menopause and Fertility product groups, including portals, websites, e-mailing lists and eDetails.Specific projects:- re-design and optimization of the business process of 40 international e-mailing newsletters- design and implementation of a three successful multi-channel B2B campaigns for a contraceptive product- developed a business case proving the positive effect of eDetailing on the prescibing intention of doctors (ROI)
    View
  • Office Depot
    Business Development Manager
    Office Depot Apr 2005 - Aug 2006
    - Implemented a shop-in-shop alliance with TPG for their mailorder.nl website and set up several other alliances with other third parties.- Developed a new structure for a loyalty/retention program based on Customer Lifetime Value. - Developed and coordinated several cross-sell telemarketing campaigns with external outbound call centres.- Coordinated the online campaign promoting the launch of Viking Direct’s B2C webshop, including viral elements, online advertising, sponsoring, affiliate marketing, etc. Written a proposal for improvements of the B2C proposition.- Optimisation of Viking Directs (non-catalogue) customer contact strategy.- Market research projects to gain better understanding of customer needs and behaviour, as well as brand awareness studies.
    View
  • Georgia Pacific
    Crm Manager
    Georgia Pacific 2001 - 2005
    - Leading European e-Commerce Team. - Leading Project Group implementing Customer Value Management.- Implemented E-mail Marketing & Search-Engine Marketing. - Written Internet Strategy for Lotus Professional and implemented new, repositioned website. - Implemented new CRM & Sales Force Automation application (Data Outlet) for the Foodservice market in Holland, Belgium, Germany and UK. - Integrated CRM system with various processes, departments and suppliers. - Managed various DM, TM and Webvertising activities for Lotus Professional, Demak'Up and Lotus.- Developed and implemented a customer-centric Acquisition, Development and Retention (database marketing) strategy.- Promoted a profitability focus for marketing activities and implemented several improvements increasing effectivess & efficiency and decreasing costs.
    View
  • Iams Pet Food International
    Direct & Database Marketing Specialist
    Iams Pet Food International 1997 - 2001
    - Development of a Marketing Database for Influencer & Event Driven Marketing, including implementation and training in NL, BE, UK, NO, ES and South Africa. - Developing and testing Direct Response Advertising (UK), Qualification Mailings (Belgium), In-Bag insert response programs and direct mail for product introductions and cross-selling activities.- Setting up a European consumer database for DM purposes.- Project Management on consolidation and decentralisation of consumer data (half a million records including pet & response data, for 12 countries).- Managing all software suppliers, advertising agencies and service providers involved in marketing programs aimed at breeders in 19 countries. As well as making these marketing programs compliant with new European privacy legislation. - Development of a European Direct Marketing strategy for relationship marketing (retention/loyalty) and trial programs for the Iams and Eukanuba brands.
  • Digital Equipment Nijmegen
    Customer Request Manager
    Digital Equipment Nijmegen Jun 1995 - Jul 1997
    Developing a procedure and database system for the registration, processing and reporting of complaints and return shipments by customers.
  • Emi Compact Disc
    Assistent Purchaser & Transport Costs Analist
    Emi Compact Disc May 1994 - Jun 1995

Ed Sander (艾德) Skills

Email Marketing Direct Marketing Crm Online Advertising Database Marketing E Commerce Marketing Strategy Marketing Marketing Communications Social Media B2b Marketing English Social Media Marketing Chinese Culture Lead Generation Campaign Management Multi Channel Marketing Market Research Training Direct Mail Databases Google Analytics Writing Internet Strategy Volunteering Consulting Teaching Microsoft Excel Travel Relational Databases Customer Service Corporate Social Responsibility Facilitation Wordpress Small Business Online Marketing Online Marketing Analysis Return On Investment Microsoft Word Troubleshooting Powerpoint Database Administration Mailchimp Facilitators Presenting To Senior Management Music Journalism Search Engine Retention Programs Qlikview Qlikview Development

Ed Sander (艾德) Education Details

Frequently Asked Questions about Ed Sander (艾德)

What company does Ed Sander (艾德) work for?

Ed Sander (艾德) works for Chinatechtrip

What is Ed Sander (艾德)'s role at the current company?

Ed Sander (艾德)'s current role is Study Tour Designer and Leader.

What is Ed Sander (艾德)'s email address?

Ed Sander (艾德)'s email address is ed****@****safe.nl

What schools did Ed Sander (艾德) attend?

Ed Sander (艾德) attended Fontys University Of Applied Sciences, Imf, Srm.

What are some of Ed Sander (艾德)'s interests?

Ed Sander (艾德) has interest in Bass Guitar, Social Services, Reading (Fiction And Non Fiction), Database Marketing, Human Rights, Buddhism, Environment, Meditation, Poverty Alleviation, Music.

What skills is Ed Sander (艾德) known for?

Ed Sander (艾德) has skills like Email Marketing, Direct Marketing, Crm, Online Advertising, Database Marketing, E Commerce, Marketing Strategy, Marketing, Marketing Communications, Social Media, B2b Marketing, English.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.