Ed Shelton Email and Phone Number
Business Intelligence & Data Analytics leader. Turning data and information into actionable insights. at
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Sidecar Health
Ed Shelton's Location
Cedar Park, Texas, United States, United States
Ed Shelton's Contact Details
Ed Shelton work email
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About Ed Shelton
Results-driven leader with a proven track record of driving data-driven decision-making and delivering impactful insights for business growth across technology, media, advertising, CPG, and retail industries.Track record of leading high-performing analytics teams, implementing data-driven initiatives, managing complex projects, and translating business objectives into actionable analytics strategies. Adept at turning information into impactful insights while enforcing data governance, security, lineage, and engineering best practices. Strong communicator and collaborator, able to effectively convey complex findings to stakeholders at all levels and bridge the gap between business stakeholders and data professionals.Specialties: Business Intelligence, Business Insights, Business Analytics, Team Building & Leadership, Strategy, People Analytics & Insights, KPIs, Product Reporting, Data Visualizations & Dashboards, Financial & ROI Analysis
Ed Shelton's Current Company Details
Sidecar Health
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Business Intelligence & Data Analytics leader. Turning data and information into actionable insights.
Ed Shelton Work Experience Details
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Senior Director, Business AnalyticsSidecar Health Aug 2023 - PresentCovina, California, Us
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Head Of Business AnalyticsTechnologyadvice May 2022 - Feb 2023Nashville, Tennessee, UsOversaw design, development, maintenance, and support of KPI dashboards and reports. Led the team of eight data analysts, analytics engineers, and marketing analysts that provided detailed analytics for all business functions. Collaborated with business leaders to define KPIs and targets Delivered insights on KPIs and their performance over time.• Reduced manual work by 75+ hours per week across the organization through automation and self-service dashboards.• Owned the reporting, dashboards, and analytics for revenue, product, web traffic, and operations.• Built monthly product revenue forecast identifying risk and opportunities and informed planning decisions. -
Director, Global People InsightsVmware May 2020 - Apr 2022Palo Alto, Ca, UsLed the People Analytics and Reporting international team of nine data analysts and reporting specialists supporting HR operations by building, managing, and spearheading reporting, dashboards, and analysis. Managed and led the data visualizations, analysis, and insights on organization hygiene, including diversity representation, attrition, talent acquisition, and organizational span of control.• Uncovered cost-saving opportunity of $3M through comprehensive analysis and holistic talent acquisition modeling.• Increased organizational hygiene dashboard users by 54% and VP+ users by 300% through improved visualizations and enhanced metric visibility.• Introduced and implemented Agile project management to prioritize projects, reduce business continuity risk, and increase overall output -
Director Of Business IntelligenceTecovas Feb 2019 - Mar 2020Austin, Texas, UsCreated the company-wide automated dashboards, reporting, and analysis of revenue and key performance metrics across all business functions, including finance, marketing, operations, retail operations, and customer service. • Developed and maintained the automated monthly sales forecast by sales channel. • Estimated daily lost sales by each out-of-stock product used to prioritize product restock decisions and marketing spend. • Influenced future pricing decisions through product price elasticity analysis. • Ranked each product by revenue and profit margin contribution and tracked the changes over time.• Led the rollout of the first company-wide self-service dashboards used by over 75% of headquarter employees every week.• Provided and maintained the Customer Lifetime Value by cohort month and acquisition channel for the board of directors.• Informed decisions and forecasting on future sales, store locations, and product launch through detailed analysis and insights cannibalization by product launches and retail store openings. -
Director, Business Analytics And InsightsSpiceworks Ziff Davis Feb 2016 - Feb 2019Austin, Texas, UsBuilt and led the Business Analytics & Insights team and service that delivered dashboards, reporting, and analysis of key performance metrics across all business divisions. • Created and maintained the monthly, annual, and 3-year product usage targets and forecast.• Slashed time to identify high performers in sales from six months to 13 weeks.• Improved accuracy and minimized the sales and revenue forecast risk by designing and implementing historical snapshots of sales data.• Discovered $2M of annual marketing spend savings through detailed ROI analysis and modeling.• Reduced the time to see key performance indicator changes allowing the product teams to be more agile and react to changing user behavior in less time.• Saved Sales Managers 4 hours per week per manager through more accurate and detailed Revenue and Sales Ops reporting, dashboards, and insights.• Eliminated the need to build custom spreadsheets by standardizing reporting metrics and creating self-service dashboards: • Achieved more agility for product teams to react to changing user behavior. • Ensured faster responses to problematic areas. • Attained efficiency gains through the removal of repetitive manual work -
Product Marketing ManagerSpiceworks Ziff Davis Dec 2013 - Feb 2016Austin, Texas, UsOversaw Spiceworks App Center, a marketplace for integrated plugins built by independent developers and technology brands. Managed four contracted firms concurrently developing Spiceworks branded apps within budget/deadlines. • Calculated the average annual value of the different Spiceworks user types. Delivered annual forecasts for Spiceworks integration revenue.• Successfully launched 25 apps in seven months.• Recorded 80% compound monthly growth of active users from July 2015 to Dec 2015 by growing monthly App Center customers, number of downloads, and average downloads/user consistently each month.
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Senior Product ManagerSymantec Oct 2010 - Dec 2013San Jose, California, UsSenior Product Manager responsible for an enterprise third party Disaster Recovery focused OEM product as well as the pricing and licensing strategy of a newly introduced data center management solution.Product Management, Pricing, & Forecasting• Managed a third party OEM product responsible for 67% revenue CAGR over three years to $8.2 million• Defined and presented to senior and c-level management the pricing and licensing strategy for a new internally developed product, paid add-on features, and an externally developed third party OEM product• Built and was responsible for the financial models and forecasts for three separate productsPartner Management• Managed the relationship with a third party OEM supplier including partner contracts, deal negotiations, royalty reporting and tracking, and a major renegotiation of royalties and licensing options in Nov 2012• Worked with OEM partner on product roadmap, sales pipeline management, and go-to market strategy -
Software Account ManagerIbm Jul 2008 - Sep 2010Armonk, New York, Ny, UsPart of IBM’s Software Sales team in Northern California, focusing on growing IBM’s client base by delivering value to new customers through software.• Developed and successfully implemented a market segmentation model to target whitespace accounts with higher efficiencyAwards / Achievements• Graduated with Distinction (Honors) for IBM’s Global Sales School – IBM’s sales and leadership training program• Achieved “Top Gun” status (Top 10%) in IBM’s Top Gun Software Training -
Product Management & Team Lead InternIbm Extreme Blue May 2007 - Aug 2007Armonk, New York, Ny, Us• Lead a team of four in development, testing of a demo and proof of concept for new middleware technology based on IBM’s strategic vision• Defined the business plan including identifying key target markets and performing competitive analysis• Worked successfully with key executives and potential customers on product needs and business requirements• Managed the overall product schedule and decided which features should be add or removed to meet deadlines
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Chief Technology OfficerIntertech Media Jun 2000 - Jun 2006Stamford, Ct, UsInterTech Media, LLC, founded in 2000 as an internet startup, became the number one provider of website content management software as a service solution for commercial radio stations, including the CBS Radio group.• Developed product requirements based on client, user, market need, and analysis of competitive landscape• Communicated the product and business requirements to InterTech’s development teams in the US and India• Managed and released initial launch of the main product as well as two major releases• Recommended and implemented a complete software switch from a proprietary system to an open source back-end with organically developed software reducing costs by 70% annuallyBusiness Strategy/Management• Developed and executed InterTech’s business plan and strategy with the CEO and COO to establish InterTech as a premier online content management software solution for commercial radio stations• Supervised the formation of our overseas office in Mumbai, India which increased the number of InterTech employees by approximately 40%• Supervised the delegation of responsibilities and the hiring of employees within the technology department during InterTech’s rapid expansion
Ed Shelton Skills
Product Management
Enterprise Software
Cloud Computing
Competitive Analysis
Strategy
Partner Management
Pricing Strategy
Management
Go To Market Strategy
It Strategy
Business Strategy
Entrepreneurship
Business Planning
Leadership
Ed Shelton Education Details
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Carnegie Mellon University - Tepper School Of BusinessMarketing -
Ohio Wesleyan UniversityMathematics
Frequently Asked Questions about Ed Shelton
What company does Ed Shelton work for?
Ed Shelton works for Sidecar Health
What is Ed Shelton's role at the current company?
Ed Shelton's current role is Business Intelligence & Data Analytics leader. Turning data and information into actionable insights..
What is Ed Shelton's email address?
Ed Shelton's email address is es****@****are.com
What is Ed Shelton's direct phone number?
Ed Shelton's direct phone number is +120327*****
What schools did Ed Shelton attend?
Ed Shelton attended Carnegie Mellon University - Tepper School Of Business, Ohio Wesleyan University.
What skills is Ed Shelton known for?
Ed Shelton has skills like Product Management, Enterprise Software, Cloud Computing, Competitive Analysis, Strategy, Partner Management, Pricing Strategy, Management, Go To Market Strategy, It Strategy, Business Strategy, Entrepreneurship.
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