Ed Sinkora Email & Phone Number

Richmond, Virginia Area

The best grinding wheels, adapters, & chucks at better prices

+1 (540) 940-3602

It's easyI’m a fast study who’s marketed everything from software to sofas. (Machine tools & high tech are a specialty.) I have a clear, simple approach that works for any subject.It works I helped one firm to their best years in over 70 years, reaching 45% market share. (Now that’s dominance and profitability!) I created a direct mail campaign in a completely different field that achieved an astonishing 16% response rate. (Money, not just calls.) It's cost-effectiveNo matter if your business is big or small, you’ll get world-class marketing from day one and you’ll decide how much to invest. We’ll focus each activity on specific objectives and all services are à la carte. Plus I have a proven record of applying techniques that cost less and work better than many commonly used approaches.Reach me at +1 (540) 940-3602 or ed@sinkoraswim.com- Web site development & SEO- Webinars - E-mail campaigns- Video production- Direct Mail- Brochures- Ads- PR (press releases and press relations)- Case studies & other articles- Twitter feeds- Trade shows- Special events- Competitive intel- CRM implementation- Sales training

Led Inside Sales and Project Management/Engineering departments through the Tool Division’s highest sales and shipments of complex computer controlled machine tools in 30 year history. - Created 12 new master quotations and automated option selection, making it easy for sales team to quote appropriate components at correct prices, thereby ensuring profitability and greater efficiency - Created wiki, posting majority of content and sharing competitive intelligence with sales and engineering team here and abroad; making information available 24/7 and increasing capability to make winning sales arguments with minimal overhead

Created effective multidimensional marketing campaigns in North American grinding market for 8 European machine tool brands. Managed 2 US teams based in different states, with partners in Germany & Switzerland, & dozens of independent dealers throughout the US & Canada. - Cut nearest competitor’s sales 50% & boosted market share for main product line through targeted multimedia blitz - Drove repeat and new orders with over 150 direct mail & e-mail pieces on new grinding software, techniques, options, & maintenance tips - Pioneered educational & promotional webinars in the machine tool business; co-authored content, promoted, & hosted 5+ events annually at 1/5 the cost-per-attendee of most efficient trade show - Decreased cost-per-inquiry & enabled 35% cut in advertising through redesign of corporate website, achieving maximum stickiness over diverse product lines, reaching over 600 unique visitors per day - Implemented effective SEO to retain top 3 positions in Google for all key search terms - Created over 20 technical videos for sales presentations, e-marketing, & a leading YouTube site with over 10,000 views for key videos - Raised company profile with up to 20 trade shows per year, including 7 straight IMTS appearances, managing 8,000 sq ft booth, 12 machine demonstrations, & tight budget while exceeding previous lead counts & quality - Deepened relationships with seminar series, mounting 10 independent all-day events in 7 cities in 1 year alone for 1/3 the cost-per-attendee typical of trade shows - Solidified reputation for technological leadership in the grinding industry with periodic 32-page magazine in print & on-line - Wrote & illustrated series of outstanding case studies published in several key industry magazines & websites - Implemented 2 new Customer Relationship Management (CRM) programs that improved control of sales force & enhanced target marketing

Ma, International Relations

Bs, Mathematics

Telecommunications & Electronics

Top graduate, AFCEA Award winner

Victory