Vice President of Communications and Client Development at R3, overseeing strategic integration of marketing, communications, and client engagement across RCCS, Regents Health Resources, and RC Billing. Responsible for aligning messaging with business objectives, enhancing brand identity, and driving growth through streamlined strategies and innovative tools. Focused on fostering collaboration, delivering measurable impact, and strengthening client relationships in diverse healthcare markets.

As the Executive Director of Marketing & Acquisition, my job is to elevate the output and growth of my team, ensure innovative solutions are constantly being developed and improved, and apply this methodology across all business units.

At WithoutWire, I led the marketing and business development functions of a warehousing, inventory, and logistics software platform.

Audiology Plus drives growth to hearing health practices. As the Director of Marketing & Communications, I developed email automation and marketing solutions that improved the organization's ability to segment and nurture its lead pipeline. I developed project management protocols that improved remote team collaboration and communication. I introduced a content marketing strategy that wove together company blogs and quarterly publications while introducing instructional content through a series of educational guides and videos, all on a consumer-facing website portal. I improved partnership collaboration through the development of sales “hub” sites and focused on overall communications protocols for the organization.

Every brand has a story to tell. I joined Elite at the beginning of a renaissance period in the company; I helped develop the foundation of its new narrative. With an initial focus on B2C member solutions, I improved communications, workflows and marketing solutions for the hearing health professionals in the network and their Elite advisors.

Directed projects and processes relating to all marcom initiatives including web CMS, graphic/web design, marketing and communications as a top-level contributor to the company. Developed strategy and implementation of comm. plans over various mediums including print, e-newsletters, web design and social media. Took direction from executives and board members and facilitated overall communications plan of the company.Owned by LeadingAge (a national non-profit trade association representing the long-term care industry), Value First is a group purchasing organization.

Responsible for web CMS, graphic/web design, the monthly magazine, marketing and communications as a top-level contributor to the association. Development of strategy and implementation of comm. plans over various mediums including print, e-newsletters, web design and social media. Took direction from member companies, executives and board members and facilitated overall communications plan of the association.

Hired & trained teams of event staff who successfully executed restaurant/bar/event promotions for highly visible consumer products under my direct management. Worked directly with client to achieve market objectives. Clients included Marlboro, José Cuervo, Bailey’s, State Farm, Pepsi, Coca-Cola, SEGA, Sara Lee, Bacardi, Miller Genuine Draft, John Robert Powers and more.

Managed sales, marketing, recruiting, trade show strategies, media buying and RFP development. Moved from business development (Randstad) to marketing manager (Doherty) in 2007.