AeroLeads people directory · profile
Ed Sofia Email & Phone Number
Fractional Chief Marketing Officer
at
CVR Marketing
1 work email found
@evenflo.com
17 phones found area 949, 937, 610, 410, 484, 908, 909, 717, and 800
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Fractional Chief Marketing Officer
Location
Orange County, California, United States
Who is Ed Sofia? Overview
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Quick answer
Ed Sofia is listed as Fractional Chief Marketing Officer at CVR Marketing, based in Orange County, California, United States. AeroLeads shows a work email signal at evenflo.com, phone signal with area code 949, 937, 610, 410, 484, 908, 909, 717, 800, and a matched LinkedIn profile for Ed Sofia.
Ed Sofia previously worked as EVP, Marketing at Incstores.Com and Sr. Vice President - Marketing at Jacuzzi Group Worldwide. Ed Sofia holds Bachelors, Business Administration - Marketing from Loyola University Maryland.
Company email context
Email format at CVR Marketing
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{first}.{last}@evenflo.com
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Profile bio
About Ed Sofia
Ed Sofia is an innovative and creative marketing executive with measurable success across multiple high-profile industries. Ed has a proven history of leading people, portfolios, and projects to drive lasting improvements in consumer engagement and to achieve aggressive revenue targets. He has a relentless focus on building and leading teams to optimize brand marketing and digital marketing efficiencies to maximize revenue for online and offline channels.Reputation:Ed is known for his ability to get the most out of marketing teams and investments. His ability to lead creative and digital marketing efforts, while gaining the confidence of retail partners leads to high growth revenue and profitability. Rooted in the foundations of consumer-first marketing principles learned while at Black & Decker, Ed has grown to embrace complex distribution, cross-functional team management and leverage marketing systems to improve results.Professional Skills:• Marketing Strategy • eCommerce• Personnel Management• Marketing Management• Digital Marketing• Cross-Functional Leadership • Marketing Communications • Financial Management• Agency & Vendor Relationships • Account Management• Lead Generation • Public Speaking• Pricing & Margin Strategy • Demand Forecasting • Presentation Development • Merchandising • Competitive Analysis• Trade Show & Event MarketingCertifications:• Google Search • Google Display • Google Shopping • Google Video
Listed skills include Marketing Management, Product Management, Product Development, Sales, and 31 others.
Current workplace
Ed Sofia's current company
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12 roles
Ed Sofia work experience
A career timeline built from the work history available for this profile.
Evp, Marketing
CurrentIncStores operates multiple e-commerce sites focused on residential and commercial flooring. With warehouses on both coasts, quick delivery, and great service, popular flooring brands are always available.Responsible for strategy, planning, product merchandising, strategic relationships, and marketing towards revenue and profitability goals.
Jan 2021 - Present
Sr. Vice President - Marketing
- Responsible for North American marketing related to the branding, creative and digital touchpoints for Jacuzzi® (Hot Tubs & Bath Products), Sundance® Spas, Dimension One® Spas and the over 800 independently owned.
- Led the digital marketing turnaround, including increasing lead generation by 205%, while also increasing attributable sales by 92%;
- Secured investment for global website infrastructure to be launched in fall 2020; and implementation of Salesforce Marketing Cloud.
- Developed Jacuzzi® Performance program to include US Ski & Snow Team, US Surfing, LAFC, Janet Evans, Mike Eruzione, Amy Purdy, Trace Worthington and more.
- Led the creation of an Augmented Reality app that allows users to place a Jacuzzi® Bathtub within their environment and activate hydrotherapy experiences.
Jul 2017 - May 2020
Vice President, Marketing
Develop and oversee marketing objectives and customer conversion strategies. Provide marketing and creative teams with competitive analysis/market intelligence and strategies; Oversee lead generation, product promotions and market development; marketing communications; and consumer strategic planning. Responsible for Demandware implementation adding.
Dec 2015 - Jul 2017
Senior Director, Channel Marketing
Responsible for the strategic direction of the marketing communications team including all consumer touch points both physical and digital. Developed and presented all customer presentations for line reviews and marketing engagement initiatives.
May 2015 - Dec 2015
Senior Business Development & Channel Sales Manager
- Planned and executed sales, investment and marketing programs with Amazon leading to 19.2% CAGR over 3 years.
- Led the development and implementation of the Chicco Brand Management Policy reducing advertising detrimental to the Chicco brand while strengthening retailer profitability.
- Collaborated with Marketing and Operations from concept to execution on the Chicco Club - a loyalty program for US consumers.
- Optimized distribution and representation to better serve our customers and consumers.
- Experience with Amazon, Babies R’ Us, Buy Buy Baby & independent retailers.
Jul 2011 - Apr 2015
Channel Marketing Manager
- Led the commercialization of new product launches for new Armstrong markets and the growth of Armstrong Hardwood by 7% in US and 20% in Canada
- Created marketing plans leading to the placement of over 8,000 retail display placements while remaining 12% under budget in 2009
- Developed scorecard mechanism and automated fulfillment of retail displays improving speed to market by 75%
Dec 2008 - Jun 2011
Product Manager
Manage Screwdriving, Fastening & Socket portfolio of professional accessories.
Jul 2008 - Nov 2008
Channel Manager
Develop and manage Home Depot Professional Accessories account plans, product merchandising, and promotional strategies aimed at maximizing profitability and exceeding sales goals. Manage promotional budget in an effort to grow market share.
Oct 2007 - Jul 2008
Senior Category Manager
Led initiatives across all channels focused on managing inventory and improving return on investment of promotions for the professional equipment business. Utilized a “Forward-Looking POS” based replenishment model to determine forecasted sales.
Jan 2006 - Sep 2007
Ebusiness Manager
Manage sales force automation & customer collaboration initiatives including global internal and external websites, digital asset management, internet commerce, RFID value propositions and data synchronization.
Jan 2003 - Dec 2005
Sales & Marketing Manager
Hired, Trained, & Led teams of two to seventeen towards sales and marketing goals with Home Depot and end-user activities. Through hard work, business leadership, sales skills and problem solving abilities achieved the highest honor at Black & Decker, the 1998 Eagle Award. In 2001 was honored with the Field Marketing Achievement Award for excellence in.
Jun 1996 - Dec 2002
2 education records
Ed Sofia education
Bachelors, Business Administration - Marketing
Loyola University Maryland
Education record
Seton Hall Preparatory
FAQ
Frequently asked questions about Ed Sofia
Quick answers generated from the profile data available on this page.
What company does Ed Sofia work for?
Ed Sofia works for CVR Marketing.
What is Ed Sofia's role at CVR Marketing?
Ed Sofia is listed as Fractional Chief Marketing Officer at CVR Marketing.
What is Ed Sofia's email address?
AeroLeads has found 1 work email signal at @evenflo.com for Ed Sofia at CVR Marketing.
What is Ed Sofia's phone number?
AeroLeads has found 17 phone signal(s) with area code 949, 937, 610, 410, 484, 908, 909, 717, 800 for Ed Sofia at CVR Marketing.
Where is Ed Sofia based?
Ed Sofia is based in Orange County, California, United States while working with CVR Marketing.
What companies has Ed Sofia worked for?
Ed Sofia has worked for Cvr Marketing, Incstores.Com, Jacuzzi Group Worldwide, Evenflo Company, Inc., and Artsana - Chicco.
How can I contact Ed Sofia?
You can use AeroLeads to view verified contact signals for Ed Sofia at CVR Marketing, including work email, phone, and LinkedIn data when available.
What schools did Ed Sofia attend?
Ed Sofia holds Bachelors, Business Administration - Marketing from Loyola University Maryland.
What skills is Ed Sofia known for?
Ed Sofia is listed with skills including Marketing Management, Product Management, Product Development, Sales, Marketing, Product Marketing, Multi Channel Marketing, and E Commerce.
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