It & Marketing Manager
• Managed software and maintained hardware to ensure the smooth operation of IT tools.• Planned, implemented, and optimized targeted marketing campaigns on Facebook and Google, effectively reaching niche audiences.• Designed and developed a ChatBot using the WhatsApp API with a PHP back-end, incorporating a custom web admin interface, achieving efficient potential-lead filtering.• Collaborated closely with the owner and senior executives to align IT and marketing strategies with business requirements, ensuring smooth coordination through cross-functional collaboration.