Edson Rocha Email & Phone Number

Jaboatão E Região, Brasil

• Sales Rep for two consumer goods product manufacturers: Promag Ind. Ltda. in São Paulo and for Dexter Latina in São José dos Pinhais-PR.• Responsible for sales and merchandising in the State of Pernambuco for their product lines.• Prospect new customers and develop the current portfolio for expanding the customer base and increasing the sales volume.• Work with wholesale channels, direct retail key accounts, and distributors, establishing and maintaining solid business… Show more • Sales Rep for two consumer goods product manufacturers: Promag Ind. Ltda. in São Paulo and for Dexter Latina in São José dos Pinhais-PR.• Responsible for sales and merchandising in the State of Pernambuco for their product lines.• Prospect new customers and develop the current portfolio for expanding the customer base and increasing the sales volume.• Work with wholesale channels, direct retail key accounts, and distributors, establishing and maintaining solid business relationships.• Develop custom sales and merchandising strategies to maximize visibility and product presence in the market.• Effectively implement promotional campaigns and marketing initiatives at the point of sale. Show less

• Developed a validated Strategic Plan with national and international Directors.• Planned total sales for the North and Northeast regions.• Developed a sales plan for the top 20 customers.• Prepared the annual budget.• Developed and trained the sales teams of the distributors.• Led the sales and merchandising in the wholesale channels, with the distributors, and in the retail stores.• Prospected new customers for expanding the customer base and increasing the sales… Show more • Developed a validated Strategic Plan with national and international Directors.• Planned total sales for the North and Northeast regions.• Developed a sales plan for the top 20 customers.• Prepared the annual budget.• Developed and trained the sales teams of the distributors.• Led the sales and merchandising in the wholesale channels, with the distributors, and in the retail stores.• Prospected new customers for expanding the customer base and increasing the sales volume. Result: reached the position of 4th shaving brand in the Northeast by Nielsen in 2010. Show less

• Prepared the Strategic Plan for the region.• Planned sales and set the targets and strategies for growth.• Developed and managed the Key Accounts sales team composed of 1 salesperson in Pernambuco and 1 salesperson in Bahia.• Coordinated a team of 4 salespersons for small retail in the Greater Recife Metropolitan Region.• Supervised the key account merchandising team composed of 8 sales promoters. Result: grew the units sold by 8% in the first quarter of 2008 compared to 2007… Show more • Prepared the Strategic Plan for the region.• Planned sales and set the targets and strategies for growth.• Developed and managed the Key Accounts sales team composed of 1 salesperson in Pernambuco and 1 salesperson in Bahia.• Coordinated a team of 4 salespersons for small retail in the Greater Recife Metropolitan Region.• Supervised the key account merchandising team composed of 8 sales promoters. Result: grew the units sold by 8% in the first quarter of 2008 compared to 2007 across the same customer base. Show less

• Developed marketing and trade marketing actions to increase visibility and sales.• Developed and controlled the sales actions in distributors to maximize business performance.• Controlled the mark-up of products practiced by customers, ensuring adequate profit margins.• Conducted surveys at the point-of-sale (POS) in order to gain market and consumer insights.• Analyzed the Nielsen data every quarter to monitor the sales strategies and make any needed adjustments.• Was… Show more • Developed marketing and trade marketing actions to increase visibility and sales.• Developed and controlled the sales actions in distributors to maximize business performance.• Controlled the mark-up of products practiced by customers, ensuring adequate profit margins.• Conducted surveys at the point-of-sale (POS) in order to gain market and consumer insights.• Analyzed the Nielsen data every quarter to monitor the sales strategies and make any needed adjustments.• Was responsible for controlling sales, training the team, and elaborating business plans for the clients in the region.• Gave support to the regional expense control by analyzing the results of each period (P&L).• Managed the Sales and Merchandising team, which had 46 members: 7 Salespeople and 39 Sales Promoters. Show less

• Gained extensive experience in sales management, marketing, and trade marketing with outstanding performance in the North and Northeast regions of Brazil.

Mba, Specialized Sales, Merchandising And Marketing Operations

Graduação, Em Administração De Empresas