Edson Sousa Email and Phone Number

Performance team management and strategic support focused on Google Ads. Responsibilities:- Alignment of deadlines and demands to be delivered harmoniously and without conflicts;- Budget management and planning using tools such as Performance Planner;- Campaign optimization for all products: Search, Pmax, Display, Video, App, Demand Gen;- Feed analysis in Merchant Center to leverage opportunities;- Creation and organization of individual and collective tasks;- Direct contact with the client to understand the needs and peculiarities of each task;- Leveling knowledge so that the team always works at the same pace;- Weekly validation of the quality of tasks delivered by the team, aiming to offer the best support to the client;- Selection process: screening of resumes and active participation in the selection stage;- Development of performance analyses, mainly focusing on ROI;- Creation of new structures for campaigns, always aiming at the best performance metrics;- Daily, weekly, biweekly, monthly, and quarterly performance reports.

Strategic support for the main market players in various segments. Main activities:- Development of optimization proposals for various Google products;- Assistance in implementation processes for advertising campaigns;- Preparation of performance reports;- Development of presentations and training to equalize the team's knowledge;- Assistance in the production of materials for bootcamps focusing on best practices, suggestions and recommendations;

Technical support for established brands in the following sectors: clothing, drugstores, e-commerce, financial institutions, etc.- Assistance in diagnosing the main platform rejections;- Assistance in finding the best bidding strategy according to the specific objectives of the campaigns as well as the segmentations to be applied;- Assistance in the tag correction processes: Analytics, Conversion Tracking, Tag Manager;- Assistance in measuring revenue data through E-Commerce Monitoring via Analytics and Data Layer;- Assistance in identifying possible causes for poor campaign performance;- Assistance in the Data Feed upload process via Merchant Center as well as the insertion of the main attributes.

- Creation and optimization of campaigns: Search, Display, Shopping, App and Video;- Assistance in tag implementation processes: Global, Conversions, Analytics, Tag Manager, among others;- Assistance in the processes of creating, optimizing and uploading data feeds to Merchant Center;- Analysis of user behavior via Analytics;- Assistance in creating, linking and optimizing Ad Grants program accounts;

- Management of the agency's fan pages and company pages with the following actions: planning, monitoring, analysis and restructuring;- Facebook Ads, Linkedin Ads and Google Ads: planning, execution, monitoring and analysis of campaigns;- Management of the Inbound Marketing platform: RD Station;- Management of the e-mail marketing platform: Mailchimp- Management of the social media management platform: Hootsuite- Content curation through social networks and specific platforms - BuzzSumo;- Construction of Brand Persona and Persona;- Definition of the tone to be adopted in each brand by applying language exercises;- Assistance to the writing and creative team;- Competitor analysis (benchmarketing);- Service via customer service 2.0;- Optimization of campaigns and pages;- Preparation of an editorial calendar.

- Facebook account management: Content planning and curation, monitoring, and results analysis; - Campaign monitoring on the following platforms: Facebook ads, LinkedIn ads, Twitter ads; - Google Adwords campaign management: search and display- Preparation of performance reports: weekly, biweekly, and monthly; - Application of SEO techniques.