With a degree in Journalism, an MBA in Business Management from Fundação Dom Cabral and a specialization in Digital Subscription Business (Stanford), I'm passionate about technology and innovation. At Globo, I led the team responsible for evaluating audience data, performance and market trends, developing strategies for growth and mitigating impacts on the group's digital product portfolio. I worked on the creation of Globoplay on three fronts: 1) management of strategic partnerships (Google, Apple, Samsung, etc.); 2) management of sales and payment projects, exceeding sales targets and reducing churn; 3) market and performance analysis.Also part of my career:- Implementation of the strategic vision for the base platform of Globo's digital products, working directly with technology stakeholders focused on roadmap management to maximize the delivery of value to the business. Highlights included the creation of new commercial formats such as pause ads and conversion touch points; migration of the structure to the cloud and implementation of a new design system.- Relaunch of Cartola FC with the Cartola Pro subscription tier and launch of the G1 Enem app, awarded a bronze medal by the Mobile Marketing Association in Latin America.