Edson Hernandez Email & Phone Number

Boulder, Co, Us

Los Angeles County, California, United States

Denver, Colorado, United States

McDonald’s

Barcelona, Catalonia, Spain

Brands: Campbell’s, Mars candy, Mars foodRetailers:Target, Walmart, Kroger

Denver, Co, United States

As the Brand Strategist intern, I assisted Strategy Directors with delivering key branding initiatives: brand architecture, brand naming, brand identity, brand voice, brand positioning, and competitive audits for clients in the healthcare industry, financial services, and the gas & energy industry. • Analyzed consumer insights and monitored business trends to create a six macro trends report on the 18 cultural shifts affecting consumer behavior and driving today’s brand innovations. • Data cleansed 5000+ consumer survey responses for Monigle’s 3rd volume of the book Humanizing Brand Experience HealthCare edition. • Worked with the strategy team on repositioning and renaming the world’s largest non-bank ATM operator.Clients: Stanford Health, Paladina Health, SalesForce, Cradtronics, BOK Financial

Boulder

I worked within the Executive Cabinet of CU Boulder’s Student Government, which is one of the most autonomous student governments in higher education with a $26 million annual budget. • Coordinated the media strategy, copy, art direction, and production for all digital ads, social events, voting campaigns and social media platforms. • Monitored and tracked social media campaign analytics for FB and Instagram. Increased social media following by 33.3% and averaged 820 weekly visits across social platforms. • Formulated a strategic plan to rebrand the organization by creating branding guidelines, redesigning the website, and illustrating infographics for its $26mm budget.

Boulder, Co, United States

As the brand innovation/ account intern, my focus was to help create stories and visions to guide the future of brands. I was also focused on introducing new innovative products, to enhance the quality and improve the lives of consumers. I used primary, secondary research, and developed competitive audits as a guide to collect consumer insights. • Became a qualitative insight hunter by analyzing mobile ethnographies, focus groups, and brand social watching to launch a new set of CPG products.• Collaborated with the Creative Director and copywriting team to create a 30 sec commercial for a CPG during the 2019 Women’s World Cup.• Responsible for conducting and delivering a full competitive audit to assist the creative team in preparing for a new business pitch in the fast-casual industry.• Assisted in creating highly visual client presentations to convey consumer insights to form 150 innovative concepts for global brands in the CPG industry.Brands/ Clients: BAR-S, Kleenex, Panera at Home, Nestle, Freddy’s Steak Burgers, Almond Board of California, Pita Pit, Alden’s Organic Ice Cream, Orange Ice Cream, ACT Oral Care

Boca Raton, Florida, United States

• Started a movement to represent lower-income students. I spent the entire semester developing a peer tutoring program that would be affordable for every student. • Resolved academic-related issues.

Boca Raton, Florida, United States

• Managed a $100,000 yearly budget• Designed marketing materials for over 70 Events. • Negotiated prices with other businesses • Organized events: Social, Educational, and cultural events. • Collaborated with over 30 small local businesses for our events.

Boulder, Colorado

• Spoke to voters 25 hours a week on the phone to understand the core values of American voters with the purpose to ignite a passion for action.• Collaborated with an incredible team to become the number one county in Colorado with the highest voter turnout in favor of our party. Results: Clinton: 70%., Bennet: 68%., Polis: 75%.

Bachelor'S Degree, Advertising, Senior

Activities and Societies: CU Student Government, The Herd, and Delta Sigma Phi

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Student Government, Student Activities Board. Peer mentor