Edson Ribeiro Email & Phone Number

São Paulo Area, Brazil

• Experience in developing and Strategic communication planning.• Development and management of campaigns, promotions and launch events in collaboration with public relations and events agencies.• Ensuring brand consistency across all communications, style and tone of voice• Development of visual merchandising materials and approval.• Management of advertising budget.• Market research process for product development and campaigns• Sponsorship, partnership and co-brand development to drive awareness of the brand.• Briefing, target definition, managing agencies and advertising production.• Writing weekly result reports. • Analysis and results control of campaigns and actions.• Database reports analysis as BTS, GFK and Kantar.• Working closely with POS, PR, Trade Mkt, purchasing and e-commerce areas.• In charge of launch and communications plan for over 25 products for PlayStation• 2014 FIFA World Cup Brazil™: Control the execution of marketing actions, events and communication as official sponsor.

São Paulo Area, Brazil

• Being involved in development of communication plans.• Management reports and presentations development.• Assisting departments to carry out communication projects.• Analysis and development of sponsorship proposals.• Developing point of sales retail marketing materials.• Identifying relevant external events to support communications• Support in the planning and construction of events.• Area resources control.• Support customer insight and conducting market research.• Research on trends and brand development opportunities.

São Paulo Area, Brazil

• Promote the products of consumer line through technical and qualitative displays at point of sale.• Understand the needs and offer the best solution to the consumer through techniques and persuasion.• Development of promotional activities at retail with Sell-out increasing focus.• Development of exposure reports, marketing actions and sales of the company and competition.• Development of sales incentive programs• Monitoring of price policy in the point of sale.

Bachelor’S Degree, Advertising, Ba Faculty Of Advertising

Activities and Societies: Key Modules: - Marketing - General culture - Consumers Behaviour - Media, Ethics and advertising law.

Technical Course, Industrial Technology/Technician, Production Planning And Controls Technician

Prepares the professional to work in areas of the labor market, such as product designs, tools, industrial facilities; production.